Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) He/She defines the consumption phenomenon
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2) He/She interpret the changing and transforming consumption types and processes.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) He/She synthesize consumer behavior and examples given in this field.
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2) He/She evaluates consumer behavior models and their application-oriented part
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3) He/ She analyzes consumer behavior in the context of communication studies.
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) He/She applies the responsibilities of independent and teamwork within the course.
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2) He/She applies her field-specific studies in the context of universal ethical values
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Information will be given about the concept of consumption and consumption types. |
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| 1) |
Case Study Analysis |
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| 2) |
The concept of Consumption Society will be explained. |
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| 3) |
Consumption Culture and changing trends will be mentioned. |
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| 4) |
Consumption and factors affecting consumption will be explained |
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| 5) |
Explaining consumer behavior and the relationship between consumer behavior and other fields. |
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| 6) |
Models and approaches regarding consumer behavior will be explained |
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| 7) |
Concepts affecting consumer behavior (Perception, Attitude, Motivation, etc.) will be explained. |
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| 8) |
Mid-Term Exams |
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| 9) |
The purchasing process and consumer behavior will be explained |
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| 10) |
Public relations and consumer behavior concepts will be associated |
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| 11) |
The concepts of advertising and consumer behavior will be associated |
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| 12) |
Case Study Analysis |
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| 13) |
Case Study Analysis |
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| 14) |
Final Week |
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
| 1) |
Explain the fundamental concepts, historical development, and theoretical framework of graphic design. |
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| 2) |
Define typography, color theory, and composition principles in visual communication design. |
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| 3) |
Evaluate the social, cultural, and ethical aspects of graphic design to develop an interdisciplinary perspective. |
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| 4) |
Develop original and innovative design solutions using creative problem-solving methods. |
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| 5) |
Apply visual hierarchy, perception psychology, and user experience (UX) principles to design for international markets. |
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| 6) |
Effectively use digital tools and design software to produce professional graphic design work. |
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| 7) |
Take responsibility in international graphic design projects individually or within a team to develop creative solutions. |
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| 8) |
Manage graphic design projects and plan processes while applying a professional work discipline. |
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| 9) |
Continuously improve by following global innovations, technologies, and methodologies in graphic design. |
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| 10) |
Adopt intercultural design principles to create visual solutions for global audiences. |
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| 11) |
Develop design solutions that are culturally sensitive, ethically appropriate, and sustainable. |
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| 12) |
Work independently or participate in teamwork within graphic design processes. |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
0 |
0 |
0 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
14 |
3 |
42 |
| Study Hours Out of Class |
0 |
0 |
0 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
1 |
10 |
10 |
| Total Workload of Teaching & Learning Activities |
- |
- |
52 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
1 |
10 |
10 |
| Midterms |
1 |
35 |
35 |
| Semester Final Exam |
1 |
50 |
50 |
| Total Workload of Assesment & Evaluation Activities |
- |
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95 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
147 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
6 |