SECTION I: GENERAL INFORMATION ABOUT THE COURSE |
| Course Code | Course Name | Year | Semester | Theoretical | Practical | Credit | ECTS |
| HIY208 | Social Responsibility Project | 2 | Spring | 2 | 0 | 2 | 3 |
| Course Type : | Compulsory |
| Cycle: | Associate TQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree |
| Language of Instruction: | Turkish |
| Prerequisities and Co-requisities: | N/A |
| Mode of Delivery: | Face to face |
| Name of Coordinator: | Instructor OĞUZHAN ÇAÇAMER |
| Dersin Öğretim Eleman(lar)ı: |
Profesör Dr. PINAR SEDEN MERAL Dr. Öğr. Üyesi SERAP BOZKURT |
| Dersin Kategorisi: |
SECTION II: INTRODUCTION TO THE COURSE |
| Course Objectives: | The aim of this course is to provide the students as citizens who are sensitive to the environment and have social responsability consciousness and produce projects. |
| Course Content: | In this course the students learn the aim and the tools of making a social responsabilty project, the steps of a social responsabillity project. |
| Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
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1) Gaining information about civil society |
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2) Gaining information about Turkish point of view to civil society. |
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3) Non govermental organizations in Turkey |
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4) Introducing social responsibility concept |
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5) Being youth in Turkey |
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| Skills (Describe as Cognitive and/or Practical Skills.) | ||
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1) What is a social responsibility project |
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2) Issue indentifying in a social responsibility project |
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| Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) | ||
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1) Learning application in a social responsibility project |
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2) Learning reporting in a social responsibility project |
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3) Learning planning in a social responsibility project |
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4) Learning resource management in a social responsibility project |
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5) stake holder analysis in a social responsibilirty project |
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6) Learning tracking and evaluating in a social responsibility project |
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| Week | Subject | ||
| Related Preparation | Further Study | ||
| 1) | Civil society concept and social responsibility concept | ||
| 2) | Being youth in Turkey | ||
| 3) | Corporate social responsibility concept and various cases. | ||
| 4) | Visiting lecturer from a non govermental organization | ||
| 5) | Visiting lecturer form various sectors | ||
| 6) | Stakeholder analysis | ||
| 7) | Planning projects | ||
| 8) | Midterm | ||
| 9) | Project supervision | ||
| 10) | Project supervision | ||
| 11) | Project supervision | ||
| 12) | Project supervision | ||
| 13) | Project supervision | ||
| 14) | Project supervision | ||
| 15) | Project supervision | ||
| 16) | Project supervision | ||
| Course Notes / Textbooks: | İstanbul Bilgi Üniversitesi Sivil Toplum Kuruluşları Eğitim ve Araştırma Birimi Stk Çalışmaları Eğitim Dizisi |
| References: | İstanbul Bilgi Üniversitesi Sivil Toplum Kuruluşları Eğitim ve Araştırma Birimi Stk Çalışmaları Eğitim Dizisi |
DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ |
| Ders Öğrenme Çıktıları (DÖÇ) | 1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
9 |
10 |
11 |
13 |
12 |
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| Program Öğrenme Çıktıları (PÖÇ) | ||||||||||||||||||||||||
| 1) To have detailed information about the research processes and apply it on projects. | ||||||||||||||||||||||||
| 2) To use theoretical and applied information on public relations, advertising, communication sciences and other social sciences collectively and incordinate. | ||||||||||||||||||||||||
| 3) To be capable of planning advertising and public relations campaigns, brand management and develop marketing strategies. | ||||||||||||||||||||||||
| 4) To have academic and theoretic information about public relations, advertising, marketing and other social sciences; be well informed about literature, cultural history, art, sociology and psychology. | ||||||||||||||||||||||||
| 5) Planning, applying and measuring public relations and advertisng campaigns. | ||||||||||||||||||||||||
| 6) To develop, to conduct an organization and to coordinate the organization team. | ||||||||||||||||||||||||
| 7) To use the existing sources and create alternative sources to develop an event and to make for sponsorship. | ||||||||||||||||||||||||
| 8) As a team member takes responsabilty and get along with duties. | ||||||||||||||||||||||||
| 9) Enforces employees' personal and professional facilities, who is working under his responbility, | ||||||||||||||||||||||||
| 10) Independently performs a basic public relations project. | ||||||||||||||||||||||||
| 11) Follows the developments and literature on public relations area. | ||||||||||||||||||||||||
| 12) Takes risk and responsability using the innovative applicaitons and technologies on public relations area. | ||||||||||||||||||||||||
| 13) Individually or as a team member shows enterprising competence. | ||||||||||||||||||||||||
| 14) evaluates the information and skills on public relations area with a critical approach. | ||||||||||||||||||||||||
| 15) Determines his profesional and personal learning needs and continuosly develops his self using life time learning options. | ||||||||||||||||||||||||
| 16) Guides the people under his responsibility to identify their learning needs and professional development. | ||||||||||||||||||||||||
| 17) Transfers the basic information on public relations area by verbal and written communication. | ||||||||||||||||||||||||
| 18) Transfers the outcomes of his public relations projects, his thoughts and solution proposals to both specialists and non specialists by using verbal and visual communication tools. | ||||||||||||||||||||||||
| 19) Uses his native language minimum C1 general level European Language Portfolio. | ||||||||||||||||||||||||
| 20) Communicates with professional colleagues using a foreign language (English) minimum A2 general level European Language Portfolio | ||||||||||||||||||||||||
| 21) Uses informatics and communication technologies together with computer software necessary for the field with at least European Computer Usage License Basic (Advanced) Level. | ||||||||||||||||||||||||
| 22) Organizes and implements projects and activities for his/her social environment with a sense of social responsibility. | ||||||||||||||||||||||||
| 23) Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to public relations. | ||||||||||||||||||||||||
| 24) Has sufficient consciousness about the global social rights, social justice and cultural values; respect to the cultural diversity | ||||||||||||||||||||||||
| 25) Executes the health & safety, environmental protection, quality and ongoing process improvement procedures, which are required in the field of public relations. | ||||||||||||||||||||||||
SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs) |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Programme Learning Outcomes | Contribution Level (from 1 to 5) | |
| 1) | To have detailed information about the research processes and apply it on projects. | |
| 2) | To use theoretical and applied information on public relations, advertising, communication sciences and other social sciences collectively and incordinate. | |
| 3) | To be capable of planning advertising and public relations campaigns, brand management and develop marketing strategies. | |
| 4) | To have academic and theoretic information about public relations, advertising, marketing and other social sciences; be well informed about literature, cultural history, art, sociology and psychology. | |
| 5) | Planning, applying and measuring public relations and advertisng campaigns. | |
| 6) | To develop, to conduct an organization and to coordinate the organization team. | |
| 7) | To use the existing sources and create alternative sources to develop an event and to make for sponsorship. | |
| 8) | As a team member takes responsabilty and get along with duties. | |
| 9) | Enforces employees' personal and professional facilities, who is working under his responbility, | |
| 10) | Independently performs a basic public relations project. | |
| 11) | Follows the developments and literature on public relations area. | |
| 12) | Takes risk and responsability using the innovative applicaitons and technologies on public relations area. | |
| 13) | Individually or as a team member shows enterprising competence. | 5 |
| 14) | evaluates the information and skills on public relations area with a critical approach. | |
| 15) | Determines his profesional and personal learning needs and continuosly develops his self using life time learning options. | 5 |
| 16) | Guides the people under his responsibility to identify their learning needs and professional development. | 5 |
| 17) | Transfers the basic information on public relations area by verbal and written communication. | |
| 18) | Transfers the outcomes of his public relations projects, his thoughts and solution proposals to both specialists and non specialists by using verbal and visual communication tools. | |
| 19) | Uses his native language minimum C1 general level European Language Portfolio. | |
| 20) | Communicates with professional colleagues using a foreign language (English) minimum A2 general level European Language Portfolio | |
| 21) | Uses informatics and communication technologies together with computer software necessary for the field with at least European Computer Usage License Basic (Advanced) Level. | |
| 22) | Organizes and implements projects and activities for his/her social environment with a sense of social responsibility. | 5 |
| 23) | Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to public relations. | 4 |
| 24) | Has sufficient consciousness about the global social rights, social justice and cultural values; respect to the cultural diversity | 4 |
| 25) | Executes the health & safety, environmental protection, quality and ongoing process improvement procedures, which are required in the field of public relations. | 5 |
SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE |
| Lectures | |
| Project Preparation |
| Midterm | |
| Presentation | |
| Homework Evaluation | |
| Practice Exam |
| Measurement and Evaluation Methods | # of practice per semester | Level of Contribution |
| Quizzes | 1 | % 10.00 |
| Homework Assignments | 1 | % 10.00 |
| Midterms | 1 | % 30.00 |
| Semester Final Exam | 1 | % 50.00 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE |
| WORKLOAD OF TEACHING & LEARNING ACTIVITIES | |||
| Teaching & Learning Activities | # of Activities per semester | Duration (hour) | Total Workload |
| Course | 13 | 2 | 26 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 0 | 0 | 0 |
| Presentations / Seminar | 1 | 10 | 10 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 2 | 3 | 6 |
| Total Workload of Teaching & Learning Activities | - | - | 42 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES | |||
| Assesment & Evaluation Activities | # of Activities per semester | Duration (hour) | Total Workload |
| Quizzes | 2 | 2 | 4 |
| Midterms | 1 | 15 | 15 |
| Semester Final Exam | 1 | 15 | 15 |
| Total Workload of Assesment & Evaluation Activities | - | - | 34 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) | 76 | ||
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) | 3 | ||