SECTION I: GENERAL INFORMATION ABOUT THE COURSE |
| Course Code | Course Name | Year | Semester | Theoretical | Practical | Credit | ECTS |
| 50413MEEOZ-FRT0022 | E-Business | 1 | Spring | 2 | 0 | 2 | 4 |
| Course Type : | Compulsory |
| Cycle: | Associate TQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree |
| Language of Instruction: | English |
| Prerequisities and Co-requisities: | N/A |
| Mode of Delivery: | Face to face |
| Name of Coordinator: | Instructor STAFF |
| Dersin Öğretim Eleman(lar)ı: | |
| Dersin Kategorisi: | Programme Specific |
SECTION II: INTRODUCTION TO THE COURSE |
| Course Objectives: | This course aims at introducing students to the impact of the Information and Communication Technologies on businesses. it also encourages students to be familiarized with the core terminology of E-business and E-marketing. This course provides insight in the importance and the procedure of an e-business company strategy. |
| Course Content: | E-Business as a part of new economy. Definitions and concepts Marketing and Planning Strategies and Cases |
| Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
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1) Knowledge and understanding of Information and communication systems and their use in, and impact on, the daily life and work organisation from the E-Business perspective. |
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2) Knowledge and understanding of the impact of information and communication technologies on the workplace organization and the competitive environment by using them as a basis for sustainable competitive advantage |
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| Skills (Describe as Cognitive and/or Practical Skills.) | ||
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1) Students collects information from a variety of sources and use it to build analyses of their case studies. They also develop an understanding of some sort of professional issues involved in managing the adoption and development of the projects in the E-Business environment. |
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| Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) | ||
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1) Students are encouraged to balance their time/resources to deliver a range of formally and informally assessed outcomes such as presentations, written reports, case analyses, and tutorial and discussions. |
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2) Students comprehend basic technical definitions of e-business systems and analysis techniques for them. The subject material cover basic lessons concerning the adoption and development of IS in an E-Business Context. |
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3) Students are encouraged to interact with others in a verbal and written form through commenting on all discussions and shared works/presentations. |
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| Week | Subject | ||
| Related Preparation | Further Study | ||
| 1) | Introduction: Key Issues | ||
| 2) | E-Business Technologies | ||
| 3) | E-Business Markets and Models | ||
| 4) | E-Business Economics | ||
| 5) | E-Marketing | ||
| 6) | The Internet, law, privacy, trust and security | ||
| 7) | The management of E-Business | ||
| 8) | Evaluation: MidTerm | ||
| 9) | E-Business Strategies: Planning and Implementation | ||
| 10) | E-Business Strategies:Evaluation | ||
| 11) | E-Business: Gaining Competitive Advantage | ||
| 12) | E-Business: Future | ||
| 13) | Case Studies and Presentations | ||
| 14) | Case Studies and Presentations | ||
| Course Notes / Textbooks: | Introduction to E-Business Ders Notları |
| References: | Online Resurces |
DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ |
| Ders Öğrenme Çıktıları (DÖÇ) | 1 |
2 |
3 |
4 |
5 |
6 |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Öğrenme Çıktıları (PÖÇ) | ||||||||||||||||||||||||||||||||
| 1) Experiences all processes in business life. | ||||||||||||||||||||||||||||||||
| 1) Explain logistics and procurement processes. | ||||||||||||||||||||||||||||||||
| 1) Recall foreign trade legislation, customs legislation and other relevant legislation that form the legal framework of foreign trade. | ||||||||||||||||||||||||||||||||
| 1) Explains the theoretical and practical knowledge of international trade and international economics. | ||||||||||||||||||||||||||||||||
| 1) Explain the basic, theoretical and practical information about foreign trade operations. | ||||||||||||||||||||||||||||||||
| 1) Acquires competency of analyzing and solving the problems. | ||||||||||||||||||||||||||||||||
| 2) Interprets knowledge and skills about basic knowledge and computer applications in finance and accounting. | ||||||||||||||||||||||||||||||||
| 2) Takes part in activities related to the field of education in a business operating in the field. | ||||||||||||||||||||||||||||||||
| 2) Has awareness for ethical and social responsibility. | ||||||||||||||||||||||||||||||||
| 2) List the basic functions and principles of foreign trade in import and export dimension and describe business processes. | ||||||||||||||||||||||||||||||||
| 2) Analyze the necessary information to follow international economic, political, cultural, social, legal and financial conjuncture. | ||||||||||||||||||||||||||||||||
| 2) Describe the application principles of customs clearance procedures and list the document preparation business processes. | ||||||||||||||||||||||||||||||||
| 3) Explains the basic, theoretical, practical and current knowledge in the field of business management. | ||||||||||||||||||||||||||||||||
| 3) Takes responsibility as a team member in works and operations of his/her field. | ||||||||||||||||||||||||||||||||
| 3) Questions the application with theoretical knowledge. | ||||||||||||||||||||||||||||||||
| 3) List the delivery and payment methods used in foreign trade. | ||||||||||||||||||||||||||||||||
| 3) Explain the basic principles and elements of commercial law. | ||||||||||||||||||||||||||||||||
| 3) Uses the administrative information required by international trade, logistics and customs procedures | ||||||||||||||||||||||||||||||||
| 4) Compiles the knowledge and experience gained in the field. | ||||||||||||||||||||||||||||||||
| 4) Explain free zones and foreign trade incentives and practices with examples. | ||||||||||||||||||||||||||||||||
| 4) Adapts international finance and accounting operations to operational activities. | ||||||||||||||||||||||||||||||||
| 4) Applies the theoretical knowledge learned in business life for a semester. | ||||||||||||||||||||||||||||||||
| 4) Remember e-commerce, marketing and direct sales processes. | ||||||||||||||||||||||||||||||||
| 4) Is aware of written, verbal communication and interaction. | ||||||||||||||||||||||||||||||||
| 5) Follows the developments of advanced technology and digital transformation. | ||||||||||||||||||||||||||||||||
| 5) Interprets Turkey's economy and information about the world economy. | ||||||||||||||||||||||||||||||||
| 5) Explain the functions and processes of international marketing. | ||||||||||||||||||||||||||||||||
| 5) Acquires the competencies defined as the institutional outcomes of Beykoz University on the basic level, inline with the expectations of business world and the society | ||||||||||||||||||||||||||||||||
| 6) Relate basic business functions and business processes. | ||||||||||||||||||||||||||||||||
| 6) Acquires the awareness for lifelong learning | ||||||||||||||||||||||||||||||||
| 7) Has awareness about citizenship competency. | ||||||||||||||||||||||||||||||||
| 8) Evaluates the developments of his/her field with the understanding of an entrepreneur. | ||||||||||||||||||||||||||||||||
| 9) Acquires communication in a Foreign Language (English) competence defined on the level of at least A2 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B1). | ||||||||||||||||||||||||||||||||
SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs) |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Programme Learning Outcomes | Contribution Level (from 1 to 5) | |
| 1) | Experiences all processes in business life. | |
| 1) | Explain logistics and procurement processes. | |
| 1) | Recall foreign trade legislation, customs legislation and other relevant legislation that form the legal framework of foreign trade. | |
| 1) | Explains the theoretical and practical knowledge of international trade and international economics. | |
| 1) | Explain the basic, theoretical and practical information about foreign trade operations. | |
| 1) | Acquires competency of analyzing and solving the problems. | |
| 2) | Interprets knowledge and skills about basic knowledge and computer applications in finance and accounting. | |
| 2) | Takes part in activities related to the field of education in a business operating in the field. | |
| 2) | Has awareness for ethical and social responsibility. | |
| 2) | List the basic functions and principles of foreign trade in import and export dimension and describe business processes. | |
| 2) | Analyze the necessary information to follow international economic, political, cultural, social, legal and financial conjuncture. | |
| 2) | Describe the application principles of customs clearance procedures and list the document preparation business processes. | |
| 3) | Explains the basic, theoretical, practical and current knowledge in the field of business management. | |
| 3) | Takes responsibility as a team member in works and operations of his/her field. | |
| 3) | Questions the application with theoretical knowledge. | |
| 3) | List the delivery and payment methods used in foreign trade. | |
| 3) | Explain the basic principles and elements of commercial law. | |
| 3) | Uses the administrative information required by international trade, logistics and customs procedures | |
| 4) | Compiles the knowledge and experience gained in the field. | |
| 4) | Explain free zones and foreign trade incentives and practices with examples. | |
| 4) | Adapts international finance and accounting operations to operational activities. | |
| 4) | Applies the theoretical knowledge learned in business life for a semester. | |
| 4) | Remember e-commerce, marketing and direct sales processes. | |
| 4) | Is aware of written, verbal communication and interaction. | |
| 5) | Follows the developments of advanced technology and digital transformation. | |
| 5) | Interprets Turkey's economy and information about the world economy. | |
| 5) | Explain the functions and processes of international marketing. | |
| 5) | Acquires the competencies defined as the institutional outcomes of Beykoz University on the basic level, inline with the expectations of business world and the society | |
| 6) | Relate basic business functions and business processes. | |
| 6) | Acquires the awareness for lifelong learning | |
| 7) | Has awareness about citizenship competency. | |
| 8) | Evaluates the developments of his/her field with the understanding of an entrepreneur. | |
| 9) | Acquires communication in a Foreign Language (English) competence defined on the level of at least A2 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B1). |
SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE |
| Lectures | |
| Reading | |
| Homework | |
| Questions Answers | |
| Individual and Group Work |
| Measurement and Evaluation Methods | # of practice per semester | Level of Contribution |
| Quizzes | 1 | % 15.00 |
| Homework Assignments | 1 | % 15.00 |
| Midterms | 1 | % 20.00 |
| Semester Final Exam | 1 | % 50.00 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE |
| WORKLOAD OF TEACHING & LEARNING ACTIVITIES | |||
| Teaching & Learning Activities | # of Activities per semester | Duration (hour) | Total Workload |
| Course | 13 | 2 | 26 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 10 | 2 | 20 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 1 | 8 | 8 |
| Total Workload of Teaching & Learning Activities | - | - | 54 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES | |||
| Assesment & Evaluation Activities | # of Activities per semester | Duration (hour) | Total Workload |
| Quizzes | 2 | 2 | 4 |
| Midterms | 1 | 6 | 6 |
| Semester Final Exam | 1 | 12 | 12 |
| Total Workload of Assesment & Evaluation Activities | - | - | 22 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) | 76 | ||
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) | 4 | ||