Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Students learn marketing environment concept
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2) Knows the concepts of Market Types, Consumer Market and Industrial Market and can express them with examples.
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3) Knows Marketing Mix, Strategic Planning, SIB & BDG analysis and can adapt it to companies.
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4) Learns the Historical Development of Marketing, Micro and Macro environment elements, Strategic Planning and the Role of Marketing.
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5) Learns the concepts of Segmentation, Positioning, Target Market and can examine businesses in this context.
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6) They have knowledge about the product, product classifications and new product development processes.
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7) They have knowledge about Price and Pricing strategies.
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8) midterm
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9) They have knowledge about distribution strategies, retailing and wholesale.
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10) They know Promotion Mix, Personal selling, Public relations, Direct marketing, Advertising, Sales development strategies and can examine a company in this context.
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11) They interpret consumer behaviors.
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12) They gain in-depth knowledge of consumer behavior.
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13) They learn competition and growth strategies.
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14) They have the knowledge to conduct marketing research for a company.
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15) final exam
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Marketing concept,
Basic concepts |
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| 2) |
Macro and micro environment of marketing |
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| 3) |
Product,
Product classification,
New product development process |
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| 4) |
Product life cycle,
Brand concept,
Brand equity |
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| 5) |
Services marketing,
Dimensions of services,
Service quality |
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| 6) |
Price,
Pricing strategies,
Price discrimination |
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| 7) |
Place,
Distribution strategies,
Wholesaling and retailing |
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| 8) |
Midterm exam |
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| 9) |
Communication process,
Determining promotion budget,
Promotion mix |
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| 10) |
Personal selling,
Public relations,
Direct marketing,
Advertising,
Sales promotion |
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| 11) |
Consumer markets |
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| 12) |
Industrial markets |
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| 13) |
Market segmentation,
Market targeting,
Market positioning |
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| 14) |
International marketing,
Standardization and adaptation,
Culture concept |
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
| 1) |
May be able to explain basic information about aircraft and aircraft. |
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| 1) |
May be able to know teamwork and team spirit. |
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| 1) |
may be able to interpret information about the country and the world aviation. |
3 |
| 1) |
They may be able to have the skills of teamwork, empathy and listening, work with and may be able to manage individuals with different cultural and educational levels. |
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| 1) |
May be able to make and manage Aviation Ground Services. |
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| 1) |
May be able to explain the basic, theoretical and practical knowledge of International and National Civil Aviation and Cabin Services. |
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| 2) |
May be able to plan cabin and cockpit teams |
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| 2) |
May be able to explain basic aviation functions and processes. |
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| 2) |
May be able to have a general information about aviation. |
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| 2) |
May be able to acquire the ability to use theoretical and practical knowledge in the fields of Civil Aviation, Transportation Management, Cabin Services and other social sciences. |
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| 2) |
May be able to take responsibility in a team and have the ability to take part in team work. |
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| 3) |
May be able to do both check-in and boarding. |
3 |
| 3) |
May be able to have general information about airport ground handling operations. |
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| 3) |
May be able to interpret the concepts, developments and information related to Civil Aviation by means of Civil Aviation perspective. |
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| 3) |
May be able to explain the basic and theoretical knowledge required by national and international civil aviation. |
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| 3) |
May be able to explain the international and national civil aviation authorities and their functions. |
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| 4) |
May be able to have the information of the vehicles, equipment and related services used in airports. |
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| 4) |
May be able to communicate effectively with experts and non-experts within the aviation industry. |
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| 4) |
May be able to apply the theoretical knowledge learned in business life for a semester. |
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| 4) |
May be able to follow literature and progresses about Air Transport closely. |
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| 4) |
May be able to take responsibility to practice and use technology that bring innovation to Air Transport Management area. |
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| 5) |
May be able to have information about passenger services in terminal buildings. |
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| 5) |
May be able to acquire the competencies defined as the institutional outcomes of Beykoz University on the basic level, inline with the expectations of business world and the society |
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| 5) |
May be able to show entrepreneurial ability either individually or as a team member. |
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| 6) |
May be able to determine vocational and personal learning requirements and to have sustainable development by using life long learning possibilities. |
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| 7) |
May be able to have the ability of applying the theorical knowledge about customer relations and communication. |
2 |
| 7) |
May be able to evaluate baseline level of knowledge and abilities taken on the area of Aviation with a critical approach. |
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| 8) |
May be able to lead people under his/her responsiblity for determining and providing their personal learning reqirements and for their career development. |
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| 9) |
May be able to have knowledge about cockpit and cabin crew planning. |
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| 9) |
May be able to explain projects, opinions and solution offers of the problems that are performed about the Aviation to the experts and nonexperts by using written, verbal and visual communication instruments. |
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| 9) |
May be able to convey his/her opinions about Aviation that he/she have on the baseline level knowledge and abilities as written or verbally. |
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| 10) |
May be able to follow information on the area and communicate with the colleagues by using a foreign language (English) minimum on A2 level of European Language Portfolio. |
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| 11) |
May be able to use mother language on the C1 level of European Language Portfolio. |
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| 12) |
May be able to participate and support projects and activities for the social enviroment with the social responsibility awareness. |
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| 15) |
May be able to have enough awareness on the subjects of universalism of social rights, social justice, and cultural values, and to respect the cultural differences. |
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| 16) |
May be able to apply occupational health and safety, environmental protection, quality and continous improvement processes that are considered necessary for Civil Aviation Cabin Crew Service. |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
2 |
28 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
10 |
1 |
10 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
0 |
0 |
0 |
| Total Workload of Teaching & Learning Activities |
- |
- |
38 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
2 |
6 |
12 |
| Midterms |
1 |
12 |
12 |
| Semester Final Exam |
1 |
12 |
12 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
36 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
74 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
3 |