SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
50414METOZ-GRT0031	Advertising Campaigns	1	Fall	1	1	2	3

Course Type :	Compulsory
Cycle:	Associate TQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Instructor AKİF KEMAL KARATEPE
Dersin Öğretim Eleman(lar)ı:	Profesör Dr. PINAR SEDEN MERAL
Dersin Kategorisi:

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	When examining the effects of advertising campaigns on economy and culture; The main purpose of the course is to understand the cooperation of semiotics and advertising, and to learn what elements should be included in creative advertising studies.
Course Content:	Integrated marketing communication, conceptual explanations of advertising, communication models in the formation process of advertising, campaign planning and process, brief interpretation, visual design elements and functions, the concept of semiotics and its relationship with advertising, sample advertising campaign visual analyzes constitute the content of this course.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) .
2) .
3) .
Skills *(Describe as Cognitive and/or Practical Skills.)*
1) .
2) .
3) .
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*
1) .
2) .

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Chat about the relationship between Advertising and Graphic Designer, meet
2)	Integrated Marketing Communications
3)	Definition and Historical Process of Advertising
4)	Purpose, Function and Features of Advertising
5)	Ad Types
6)	Communication Models (AIDA, ACCA, ATR)
7)	Advertising Planning Process and Creativity-1
8)	Midterm
9)	Advertising Planning Process and Creativity- 2
10)	Elements That Make Up Visual Design in Advertising
11)	Function of Visual Element in Advertising
12)	Analysis of Advertising by Semiotic Method
13)	Visual Design Analysis of Award-Winning Press Advertisements
14)	Evaluation of Student Analysis Assignments

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)	1	2	3	4	5	6	7	8
Program Öğrenme Çıktıları (PÖÇ)
1) *
1) Recognize and follow the authorities in the field of art and design.
1) Basic principles of communication, design and graphic design.
1) Be aware of the necessity of lifelong learning.
1) This course, evaluate artistic, cultural, aesthetic developments and influences over historical and contemporary art and design products
1) Recognize design, application and printing stages.
2) Makes drawing / painting by hand, Photographing, Visual / graphic design (design of advertising and promotional products, packaging design, portfolio design, etc.). To be able to use typography effectively as a visual communication tool, to use current graphics software in computer environment,
2) Apply basic design operations.
2) Has the aesthetic point of view to produce graphic design product.
2) Makes educational graphic designs.
2) *
3) *
3) Using Turkish and vocational foreign language to communicate on the basis of oral and written narration on international platforms
3) *
4) Has the knowledge to be able to use computer programs adequately in graphic design.
4) Follows up-to-date and technological developments in the national and international frameworks related to Graphic Design, interprets and applies psychological, sociological, ethical and economic responsibilities and obligations of the profession.
4) *
5) Develops individual and group professional strategies and plans for all processes (design-print-presentation) in the context of professional performance and relationships.
5) *
6) *
7) *

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	*	1
1)	Recognize and follow the authorities in the field of art and design.	3
1)	Basic principles of communication, design and graphic design.	4
1)	Be aware of the necessity of lifelong learning.	2
1)	This course, evaluate artistic, cultural, aesthetic developments and influences over historical and contemporary art and design products	1
1)	Recognize design, application and printing stages.
2)	Makes drawing / painting by hand, Photographing, Visual / graphic design (design of advertising and promotional products, packaging design, portfolio design, etc.). To be able to use typography effectively as a visual communication tool, to use current graphics software in computer environment,	2
2)	Apply basic design operations.	1
2)	Has the aesthetic point of view to produce graphic design product.	3
2)	Makes educational graphic designs.
2)	*	1
3)	*
3)	Using Turkish and vocational foreign language to communicate on the basis of oral and written narration on international platforms	1
3)	*	3
4)	Has the knowledge to be able to use computer programs adequately in graphic design.
4)	Follows up-to-date and technological developments in the national and international frameworks related to Graphic Design, interprets and applies psychological, sociological, ethical and economic responsibilities and obligations of the profession.	2
4)	*	2
5)	Develops individual and group professional strategies and plans for all processes (design-print-presentation) in the context of professional performance and relationships.	5
5)	*	2
6)	*
7)	*

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Reading
Homework
Brain Storming
Individual and Group Work

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam
Homework Evaluation

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Homework Assignments	2	% 20.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	2	28
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	14	1	14
Presentations / Seminar	1	2	2
Project	0	0	0
Homework Assignments	1	10	10
Total Workload of Teaching & Learning Activities	-	-	54
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	6	12
Midterms	1	4	4
Semester Final Exam	1	8	8
Total Workload of Assesment & Evaluation Activities	-	-	24
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			78
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			3

Course Notes / Textbooks:	Reklam ve Reklamcılık- Müge Elden Günlük Yaşamdan Sanata- Umberto Eco
References:	Kavram ve Kuramlarıyla Reklam / Filiz Balta Peltekoğlu Reklamın Dili / Uğur Batı Reklam Dünyası Kralı : David Ogilvy / Kenneth Roman Reklam Çekicilikleri - Cinsellik, Mizah, Korku / Uğur Bakır , Müge Elden