| Course Objectives: |
The aim of this course is to enable students to develop a holistic perspective on content creation, planning, management, and distribution in the digital age. The course will cover the fundamental components of content strategy, audience analysis, brand communication, platform-specific content design, and methods of measuring content performance. In this way, students will gain the ability to develop effective content strategies at both academic and professional levels, understand the digital media ecosystem, and manage creative content processes with a professional approach. |
| Course Content: |
The course content provides a framework that begins with the theoretical foundations of digital content strategies and extends to practical applications. Students will learn the processes of content planning, production, and distribution while exploring the dynamics of different digital platforms. In addition, the course will focus on building brand identity, engaging with target audiences, and methods for measuring and analyzing content performance. Supported by case studies, project work, and hands-on activities, the course aims to strengthen students’ creative and strategic content development skills. |
Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Understands the fundamental concepts and components of digital content strategies.
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2) Designs content planning and distribution processes through audience analysis.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Develops content in line with brand identity and communication.
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2) Applies skills for platform-specific content creation and management.
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Measures, evaluates, and improves content performance strategically.
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Introduction to the course |
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| 2) |
Strategy, Implementation, and Assessment in Content Marketing |
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| 3) |
Creative Idea Generation and Management in Content Marketing |
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| 4) |
Creating Value with Digital Content: Providing Information |
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| 5) |
Entertainment-Based Value Creation in Digital Content |
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| 6) |
Creating Social-Based Value in Digital Content |
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| 7) |
Co-Creation of Value with User Participation in Digital Content |
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| 8) |
Midterm Week |
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| 9) |
Digital Content and Social Media Influencers |
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| 10) |
Approaches and Methods in Content Curation |
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| 11) |
Content Marketing and Sponsorship |
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| 12) |
The Downside of Content Marketing |
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| 13) |
Ongoing and Emerging Developments in Content Marketing |
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| 14) |
Course Evaluation |
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| 15) |
Final Week |
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| 16) |
Final Week |
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
| 1) |
Explain the fundamental concepts, historical development, and theoretical framework of graphic design. |
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| 2) |
Define typography, color theory, and composition principles in visual communication design. |
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| 3) |
Evaluate the social, cultural, and ethical aspects of graphic design to develop an interdisciplinary perspective. |
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| 4) |
Develop original and innovative design solutions using creative problem-solving methods. |
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| 5) |
Apply visual hierarchy, perception psychology, and user experience (UX) principles to design for international markets. |
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| 6) |
Effectively use digital tools and design software to produce professional graphic design work. |
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| 7) |
Take responsibility in international graphic design projects individually or within a team to develop creative solutions. |
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| 8) |
Manage graphic design projects and plan processes while applying a professional work discipline. |
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| 9) |
Continuously improve by following global innovations, technologies, and methodologies in graphic design. |
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| 10) |
Adopt intercultural design principles to create visual solutions for global audiences. |
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| 11) |
Develop design solutions that are culturally sensitive, ethically appropriate, and sustainable. |
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| 12) |
Work independently or participate in teamwork within graphic design processes. |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
3 |
42 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
14 |
3 |
42 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
0 |
0 |
0 |
| Total Workload of Teaching & Learning Activities |
- |
- |
84 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
2 |
1 |
2 |
| Midterms |
1 |
35 |
35 |
| Semester Final Exam |
1 |
32 |
32 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
69 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
153 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
6 |