SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
ILT6106	Visual perception	0	Spring	3	0	3	6

Course Type :	University Elective
Cycle:	Bachelor TQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Instructor NİLGÜN ÇİFTETEPE
Dersin Öğretim Eleman(lar)ı:	Instructor NİLGÜN ÇİFTETEPE
Dersin Kategorisi:

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

The aim of this course is to enable students to understand visual perception processes, to analyze visual stimuli consciously, and to apply perceptual principles effectively in design and artistic production.

Course Content:

This course covers the theoretical foundations of visual perception and the application of perceptual principles in design processes. It addresses the relationship between perception and vision, cognitive approaches to perception, and Gestalt theory. Form, color, texture, depth, space, and motion perception are examined. Visual hierarchy, figure–ground relationships, perspective, visual illusions, and perceptual errors are also evaluated. The course aims to develop students’ ability to analyze visual messages from a perceptual perspective and to create perception-based designs.

Course Specific Rules

None

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) Can explain the fundamental concepts, theories, and perceptual models of visual perception.
2) Can recognize the fundamental components of visual perception, such as visual hierarchy, Gestalt principles, perspective, and perceptual illusions.
Skills *(Describe as Cognitive and/or Practical Skills.)*
1) Can analyze visual messages and identify and interpret the use of perceptual elements.
2) Can apply perception-based design principles to create aesthetic functional and effective visual solutions.
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*
1) Can analyze the principles of visual perception within an interdisciplinary framework and apply the relationships between visual imagery and communication using creative and critical thinking skills.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Course orientation and course content presentation.
2)	Introduction to Visual Perception: What Is Perception? The Difference Between Vision and Perception.
3)	History of Visual Perception. Empiricist and Nativist Approaches.
4)	Introduction to Gestalt Theory: Fundamental Assumptions of Gestalt Psychology. Whole–Part Relationships.
5)	Gestalt Principles and Design I: Proximity, similarity, continuity, closure.
6)	Gestalt Principles and Design II: Figure–Ground Relationship. Principles of Common Fate, Connectedness, Synchrony, Symmetry and Order.
7)	Cognitive Perception Theories: Selective Attention, Top-Down and Bottom-Up Processing
8)	Midterm Exam
9)	Light, Color, and Perception: Nature of Light, Color Theories (Young–Helmholtz, Opponent-Process), Color Blindness and Cultural Color Perception
10)	Space and Depth Perception: Monocular and Binocular Cues, Linear Perspective, Texture Gradient, and Shading.
11)	Motion and Time Perception: Real vs. Apparent Motion (Stroboscopic Motion, Phi Phenomenon). New Media Case Studies.
12)	Perception in Digital Interfaces (UX/UI): Fitts’ Law, Hick’s Law, and Screen Reading Patterns in User Experience
13)	Visual Semantics and Semiotics: Concepts of Icon, Index, and Symbol. Interpretation of Visual Images Through Cultural Codes
14)	Visual Perception and Design: Perception in Design and Visual Communication. Perceptual Manipulation.

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)	1	2	3	4	5
Program Öğrenme Çıktıları (PÖÇ)
1) Explain the fundamental concepts, historical development, and theoretical framework of graphic design.
2) Define typography, color theory, and composition principles in visual communication design.
3) Evaluate the social, cultural, and ethical aspects of graphic design to develop an interdisciplinary perspective.
4) Develop original and innovative design solutions using creative problem-solving methods.
5) Apply visual hierarchy, perception psychology, and user experience (UX) principles to design for international markets.
6) Effectively use digital tools and design software to produce professional graphic design work.
7) Take responsibility in international graphic design projects individually or within a team to develop creative solutions.
8) Manage graphic design projects and plan processes while applying a professional work discipline.
9) Continuously improve by following global innovations, technologies, and methodologies in graphic design.
10) Adopt intercultural design principles to create visual solutions for global audiences.
11) Develop design solutions that are culturally sensitive, ethically appropriate, and sustainable.
12) Work independently or participate in teamwork within graphic design processes.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Explain the fundamental concepts, historical development, and theoretical framework of graphic design.
2)	Define typography, color theory, and composition principles in visual communication design.
3)	Evaluate the social, cultural, and ethical aspects of graphic design to develop an interdisciplinary perspective.
4)	Develop original and innovative design solutions using creative problem-solving methods.
5)	Apply visual hierarchy, perception psychology, and user experience (UX) principles to design for international markets.
6)	Effectively use digital tools and design software to produce professional graphic design work.
7)	Take responsibility in international graphic design projects individually or within a team to develop creative solutions.
8)	Manage graphic design projects and plan processes while applying a professional work discipline.
9)	Continuously improve by following global innovations, technologies, and methodologies in graphic design.
10)	Adopt intercultural design principles to create visual solutions for global audiences.
11)	Develop design solutions that are culturally sensitive, ethically appropriate, and sustainable.	4
12)	Work independently or participate in teamwork within graphic design processes.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Views
Reading
Homework
Questions Answers
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam
Homework Evaluation

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Homework Assignments	1	% 15.00
Midterms	1	% 35.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	3	42
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	14	1	14
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	1	25	25
Total Workload of Teaching & Learning Activities	-	-	81
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	0	0	0
Midterms	1	35	35
Semester Final Exam	1	45	45
Total Workload of Assesment & Evaluation Activities	-	-	80
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			161
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			6