| Course Objectives: |
The Graphic Design Studio III course aims to develop advanced design skills for students, equipping them with the expertise to develop concept development, visual communication, corporate identity, campaign design, and holistic design solutions suitable for various media.This course aims to enable students to translate their creative thinking into professional practice, develop strategic and aesthetically compelling solutions to design problems, and complete their projects through presentations, portfolios, and practical applications. |
| Course Content: |
Graphic Design Studio III is a hands-on studio course that aims to help students develop creative and strategic solutions to advanced design problems. Topics covered include: concept development and visual communication strategies, brand identity and corporate identity design, campaign design for print and digital media, visual hierarchy, typography, and color, informational and promotional graphic applications, research, sketching, drafting, presentation, and revision stages of the design process, and professional presentation techniques and portfolio preparation.
Students will work on projects at various scales throughout the semester; each project covers the process from idea development to final presentation. By the end of the course, students will have the ability to produce original, functional, and aesthetically pleasing graphic design solutions. |
Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Theoretical:
Explains the fundamental concepts, principles, and visual communication strategies of graphic design.
Understands research, analysis, and concept development methods in the design process.
Evaluates the relationships between brand identity, typography, color, and composition on a theoretical level.
Factual:
Develops creative and functional design solutions for various media.
Originally implements corporate identity and campaign design projects.
Plans and professionally presents the design process from research to presentation.
Applies critical thinking and problem-solving skills to the design process.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Cognitive:
Explains the fundamental principles and theories of graphic design.
Analyzes the relationships between visual communication, typography, color, and composition.
Evaluates concept development and problem-solving approaches during the design process.
Applied:
Creates original projects using acquired design knowledge.
Develops designs suitable for corporate identities, campaigns, and various media.
Manages the design process holistically through research, implementation, and presentation.
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Individually plans, executes, and completes the design process on time.
Takes responsibility for assigned projects and tasks and effectively manages the process.
Improves their work by evaluating feedback.
Communicates effectively and contributes in situations requiring teamwork.
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2) He/she follows current developments in graphic design and incorporates them into his/her work.
He/she evaluates and improves his/her own designs with critical thinking skills.
He/she is eager to learn new design tools, techniques, and trends, driven by a commitment to lifelong learning.
He/she continuously improves his/her learning process based on feedback.
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3) Integrates theoretical knowledge and practical skills in graphic design.
Considers aesthetic, functional, and ethical values throughout the design process.
Produces professional-level design solutions for various media.
Effectively utilizes technical hardware, software, and production tools relevant to the field.
Develops original, creative, and innovative approaches to graphic design projects.
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4) Effectively shares the design process within the team and communicates openly.
Constructively receives and evaluates criticism and feedback.
Respects diverse perspectives and collaborates in group work.
Presents designs professionally, both verbally and visually.
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Introduction to the Course and Introduction
Course objectives, rules, assessment criteria; evaluation of students' portfolios and expectations. |
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| 2) |
Design Research and Analysis
Research methods in graphic design, reference gathering, and target audience analysis. |
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| 3) |
Concept Development
Idea generation techniques, sketching, brainstorming. |
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| 4) |
Typography and Color Use
Typography principles, color theory, visual hierarchy. |
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| 5) |
Introduction to Corporate Identity Design
Logo, business card, letterhead, and branding design. |
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| 6) |
Corporate Identity Applications
Interim delivery: Presentation of the corporate identity design and feedback. |
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| 7) |
Midterm Evaluation
The presentation, critique, and revision process of interim projects. |
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| 8) |
Design for Print and Digital Media
Brochure, poster, social media, and web design applications. |
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| 9) |
Campaign Design
Concept development for advertising and promotional campaigns. |
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| 10) |
Implementation Studies
Visual and content applications of campaign design. |
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| 11) |
Presentation Techniques and Portfolio Preparation
Design presentation methods and tips for creating an effective portfolio. |
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| 12) |
Project Revisions and Final Edits
Finalizing designs based on feedback |
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| 12) |
Project Revisions and Final Edits
Finalizing designs based on feedback |
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| 13) |
Final Project Presentations
Presentation and evaluation of students' final projects. |
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| 14) |
Final Project Presentations and Evaluations
Final presentations, general evaluation, and course closure. |
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
| 1) |
Explain the fundamental concepts, historical development, and theoretical framework of graphic design. |
5 |
| 2) |
Define typography, color theory, and composition principles in visual communication design. |
4 |
| 3) |
Evaluate the social, cultural, and ethical aspects of graphic design to develop an interdisciplinary perspective. |
4 |
| 4) |
Develop original and innovative design solutions using creative problem-solving methods. |
5 |
| 5) |
Apply visual hierarchy, perception psychology, and user experience (UX) principles to design for international markets. |
3 |
| 6) |
Effectively use digital tools and design software to produce professional graphic design work. |
4 |
| 7) |
Take responsibility in international graphic design projects individually or within a team to develop creative solutions. |
4 |
| 8) |
Manage graphic design projects and plan processes while applying a professional work discipline. |
5 |
| 9) |
Continuously improve by following global innovations, technologies, and methodologies in graphic design. |
3 |
| 10) |
Adopt intercultural design principles to create visual solutions for global audiences. |
5 |
| 11) |
Develop design solutions that are culturally sensitive, ethically appropriate, and sustainable. |
4 |
| 12) |
Work independently or participate in teamwork within graphic design processes. |
4 |
| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
3 |
42 |
| Laboratory |
0 |
0 |
0 |
| Application |
2 |
3 |
6 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
0 |
0 |
0 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
1 |
3 |
3 |
| Homework Assignments |
1 |
3 |
3 |
| Total Workload of Teaching & Learning Activities |
- |
- |
54 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
1 |
3 |
3 |
| Midterms |
1 |
3 |
3 |
| Semester Final Exam |
1 |
3 |
3 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
9 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
63 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
6 |