SECTION I: GENERAL INFORMATION ABOUT THE COURSE
Course Code Course Name Year Semester Theoretical Practical Credit ECTS
GRT6206 Grafik Tasarım Tarihi 2 Spring 3 0 3 6
Course Type : Compulsory
Cycle: Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:
Prerequisities and Co-requisities: N/A
Mode of Delivery: Face to face
Name of Coordinator: Dr. Öğr. Üyesi GÖKÇE SÖZEN
Dersin Öğretim Eleman(lar)ı: Dr. Öğr. Üyesi GÖKÇE SÖZEN
Dersin Kategorisi:

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives: The aim of this course is to examine the historical development of graphic design within the framework of artistic movements, technological changes, and social contexts; and to enable students to evaluate visual communication practices from a critical perspective and to reflect historical knowledge into their own design processes.
Course Content: This course examines the historical development of graphic design from the 19th century to the present. Major movements such as Arts & Crafts, Art Nouveau, Modernism (Bauhaus, De Stijl, Constructivism), the International Style, and Postmodernism are analyzed through typography, poster design, and visual communication practices. These approaches are evaluated not only in terms of their formal characteristics but also within their social, cultural, and technological contexts.

Course Specific Rules

-The course requires active participation rather than passive attendance; students are expected to contribute to discussions.
-Students are required to follow the weekly content and come prepared for each session.
-Assignments are produced not only for submission but also for discussion and further development.
-Late submissions are not accepted.
-Compliance with academic and ethical standards is essential.
-The course is conducted as a shared space for learning and production; mutual respect and responsibility are expected.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
Knowledge (Described as Theoritical and/or Factual Knowledge.)
  1) Identify the historical development process and major movements of graphic design.
Skills (Describe as Cognitive and/or Practical Skills.)
  1) Analyze the visual, cultural, and ideological characteristics of different design approaches.
  2) Interpret design language through examples of typography, posters, and visual communication.
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
  1) Integrate historical design approaches into their own design production processes.
  2) Critically evaluate graphic design works within their historical and contextual frameworks.
  3) Discuss the relationship between visual culture and design from a multidimensional perspective.

Weekly Course Schedule

Week Subject
Materials Sharing *
Related Preparation Further Study
1) Introduction: Definition and scope of graphic design; Historical framework of graphic design, concept of visual communication Review introductory materials on graphic design and visual communication.
2) Arts & Crafts Movement; Read the relevant section on Arts & Crafts and review selected visual examples.
3) Art Nouveau; Organic forms, ornamentation, early poster design Read the relevant section on Art Nouveau and examine poster examples.
4) Emergence of Modernism; Industrialization, functionality, simplification Review materials on the emergence of modernism and functional design.
5) Cubism and graphic language; Fragmentation, collage, experimental typography Kübist çalışmaların ve grafik tasarıma etkilerinin incelenmesi.
6) Futurism; Movement, speed, experimental typography Review Futurist typography and visual experiments.
7) Dada; Anti-aesthetic, collage, visual disruption Analyze selected Dada artworks and collage practices.
8) Surrealism; The unconscious, metaphor, visual narrative Review Surrealist works and their use of visual metaphor.
9) Bauhaus; Functionality, grid systems, modern typography Read about Bauhaus principles and review key design examples.
10) De Stijl; Geometric order, primary colors, abstraction De Stijl çalışmalarının geometrik soyutlama bağlamında incelenmesi.
11) Constructivism; Propaganda, photomontage, political design Review Constructivist posters and photomontage techniques.
12) International Typographic Style (Swiss Style); Grid systems, clarity, modern visual language Examine Swiss Style examples focusing on grid systems and typography.
13) Postmodernism; Breaking conventions, experimental typography Review Postmodern design examples and experimental typography.
14) Contemporary graphic design; Digitalization, new media, critical perspectives Explore contemporary graphic design practices and digital examples.
*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks: Çağdaş Grafik Tasarımın Gelişimi, Yapı Kredi Yayınları.
Meggs` History of Graphic Design, Wiley.
Graphic Design: A New History, Yale University Press.
Instructor’s lecture notes, presentations, and visual materials. Materyal
References: Çağdaş Grafik Tasarımın Gelişimi. (1992). Çağdaş grafik tasarımın gelişimi. Yapı Kredi Yayınları.
Meggs` History of Graphic Design, P. B. (2016). Meggs’ history of graphic design (6th ed.). Wiley.
Graphic Design: A New History, S. J. (2019). Graphic design: A new history (3rd ed.). Yale University Press.
The New Typography, J. (2006). The new typography. University of California Press. (Original work published 1928)
Thinking with Type, E. (2010). Thinking with type: A critical guide for designers, writers, editors, & students. Princeton Architectural Press.
Bauhaus arşivleri ve ilgili dijital kaynaklar.
MoMA koleksiyonları ve çevrimiçi arşivler.

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)

1

2

4

3

5

6
Program Öğrenme Çıktıları (PÖÇ)
1) Explain the fundamental concepts, historical development, and theoretical framework of graphic design.
2) Define typography, color theory, and composition principles in visual communication design.
3) Evaluate the social, cultural, and ethical aspects of graphic design to develop an interdisciplinary perspective.
4) Develop original and innovative design solutions using creative problem-solving methods.
5) Apply visual hierarchy, perception psychology, and user experience (UX) principles to design for international markets.
6) Effectively use digital tools and design software to produce professional graphic design work.
7) Take responsibility in international graphic design projects individually or within a team to develop creative solutions.
8) Manage graphic design projects and plan processes while applying a professional work discipline.
9) Continuously improve by following global innovations, technologies, and methodologies in graphic design.
10) Adopt intercultural design principles to create visual solutions for global audiences.
11) Develop design solutions that are culturally sensitive, ethically appropriate, and sustainable.
12) Work independently or participate in teamwork within graphic design processes.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Programme Learning Outcomes Contribution Level (from 1 to 5)
1) Explain the fundamental concepts, historical development, and theoretical framework of graphic design. 5
2) Define typography, color theory, and composition principles in visual communication design. 5
3) Evaluate the social, cultural, and ethical aspects of graphic design to develop an interdisciplinary perspective. 5
4) Develop original and innovative design solutions using creative problem-solving methods. 5
5) Apply visual hierarchy, perception psychology, and user experience (UX) principles to design for international markets. 4
6) Effectively use digital tools and design software to produce professional graphic design work. 1
7) Take responsibility in international graphic design projects individually or within a team to develop creative solutions. 4
8) Manage graphic design projects and plan processes while applying a professional work discipline. 1
9) Continuously improve by following global innovations, technologies, and methodologies in graphic design. 5
10) Adopt intercultural design principles to create visual solutions for global audiences. 4
11) Develop design solutions that are culturally sensitive, ethically appropriate, and sustainable. 5
12) Work independently or participate in teamwork within graphic design processes. 1

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Teaching and Learning Methods defined at the Programme Level
Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Problem Solving
Demonstration
Views
Reading
Homework
Project Preparation
Peer Education
Technical Visit
Brain Storming
Questions Answers
Individual and Group Work
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Aassessment and evaluation Methods defined at the Programme Level
Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Homework Evaluation
Practice Exam
Active Participation in Class

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods # of practice per semester Level of Contribution
Homework Assignments 2 % 15.00
Midterms 1 % 35.00
Semester Final Exam 1 % 50.00
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE
WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities # of Activities per semester Duration (hour) Total Workload
Course 14 42 588
Laboratory 0 0 0
Application 0 0 0
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 0 0 0
Presentations / Seminar 0 0 0
Project 0 0 0
Homework Assignments 4 12 48
Total Workload of Teaching & Learning Activities - - 636
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities # of Activities per semester Duration (hour) Total Workload
Quizzes 0 0 0
Midterms 1 1 1
Semester Final Exam 1 1 1
Total Workload of Assesment & Evaluation Activities - - 2
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) 638
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) 6