| Course Objectives: |
The aim of this course is not only to define the concept of communication management, but also to enable students to evaluate communication processes from a strategic, planned, and systematic perspective. Students will be able to conduct target audience analysis, select appropriate communication models, and discuss as well as apply the effectiveness of different communication channels. In addition, the course seeks to equip students with the ability to develop communication strategies at both institutional and individual levels, design communication plans, determine appropriate communication methods in crisis situations, and evaluate communication management within the framework of ethical principles. |
| Course Content: |
The content of this course, based on the concepts of communication and management, includes persuasion, propaganda, public diplomacy, lobbying, perception management, corporate social responsibility, crisis management, reputation management, corporate communication management, and its tools. |
Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Defines the basic concepts of communication and communication management.
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2) Evaluates communication management as a strategic plan.
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3) Explains strategic communication practices.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Design strategic communication practices.
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2) structure proactive and reactive solutions for crisis management.
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3) design corporate social responsibility practices
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4) evaluate crisis management, corporate social responsibility, and reputation management practices.
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Can evaluate environmental conditions as a communication manager.
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2) Can develop collaborations with the institution’s target audience and stakeholders.
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
The concept of communication management and public relations approaches |
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| 2) |
Persuasion and propaganda |
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| 3) |
Public diplomacy |
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| 4) |
Lobbying |
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| 5) |
Perception management |
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| 6) |
Corporate social responsibility as a communication strategy |
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| 7) |
Leadership in communication management I |
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| 8) |
Midterm Week |
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| 9) |
Leadership in communication management II |
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| 10) |
Crisis and risk management I |
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| 11) |
Crisis and risk management II |
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| 12) |
Corporate culture and corporate image |
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| 13) |
Reputation management |
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| 14) |
Corporate communication management and tools |
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| 15) |
Final Week |
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| 16) |
Final Week |
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
| 1) |
Explain the fundamental concepts, historical development, and theoretical framework of graphic design. |
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| 2) |
Define typography, color theory, and composition principles in visual communication design. |
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| 3) |
Evaluate the social, cultural, and ethical aspects of graphic design to develop an interdisciplinary perspective. |
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| 4) |
Develop original and innovative design solutions using creative problem-solving methods. |
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| 5) |
Apply visual hierarchy, perception psychology, and user experience (UX) principles to design for international markets. |
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| 6) |
Effectively use digital tools and design software to produce professional graphic design work. |
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| 7) |
Take responsibility in international graphic design projects individually or within a team to develop creative solutions. |
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| 8) |
Manage graphic design projects and plan processes while applying a professional work discipline. |
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| 9) |
Continuously improve by following global innovations, technologies, and methodologies in graphic design. |
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| 10) |
Adopt intercultural design principles to create visual solutions for global audiences. |
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| 11) |
Develop design solutions that are culturally sensitive, ethically appropriate, and sustainable. |
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| 12) |
Work independently or participate in teamwork within graphic design processes. |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
3 |
42 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
14 |
3 |
42 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
0 |
0 |
0 |
| Total Workload of Teaching & Learning Activities |
- |
- |
84 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
2 |
1 |
2 |
| Midterms |
1 |
35 |
35 |
| Semester Final Exam |
1 |
32 |
32 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
69 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
153 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
6 |