SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code Course Name Year Semester Theoretical Practical Credit ECTS
HIR6108 Media Literacy 0 Spring
3 0 3 6
Course Type : University Elective
Cycle: Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction: Turkish
Prerequisities and Co-requisities: N/A
Mode of Delivery: Face to face
Name of Coordinator: Dr. Öğr. Üyesi İREM AYAN DANACILAR
Dersin Öğretim Eleman(lar)ı: Dr. Öğr. Üyesi İREM AYAN DANACILAR
Dersin Kategorisi:

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives: The Media Literacy course aims to enable students to critically, consciously, and analytically evaluate mass media. This course is designed to help students analyze media content, distinguish between accuracy and bias, develop sensitivity to misinformation and disinformation, gain awareness of digital safety, and become more conscious of ethical media use.
Course Content: Course presentations (in PowerPoint or PDF format)
Academic articles and media analyses
Current news examples and media content
Open-access internet resources and media monitoring tools
Visual and audio media samples (documentaries, videos, podcasts)

Course Specific Rules

Eleştirel düşünme ve kaynak belirtme (telif hakkı ve alıntı bilinci) zorunludur.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
Knowledge (Described as Theoritical and/or Factual Knowledge.)
  1) Defines the basic concepts and theoretical approaches of media literacy.
Skills (Describe as Cognitive and/or Practical Skills.)
  1) Analyzes different media contents from a critical perspective and distinguishes their ideological, cultural, and commercial elements.
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
  1) Designs and implements individual or group projects on media content and evaluates their outcomes.
  2) Interprets the social impacts of media tools with current examples.
  3) Communicates opinions on media literacy through written and oral presentations and contributes to discussions.

Weekly Course Schedule

Week Subject
Materials Sharing *
Related Preparation Further Study
1) Introduction to media literacy: Definitions, scope, and importance Media Literacy lecture notes ppt presentations, internet research and academic studies.
2) Historical development of media and its social functions Media Literacy lecture notes ppt presentations, internet research and academic studies.
3) Media theories and approaches (Spiral of Silence, Agenda Setting, Uses and Gratifications, etc.) Media Literacy lecture notes ppt presentations, internet research and academic studies.
4) Media and culture: Cultural indicators, representation, and identity Media Literacy lecture notes ppt presentations, internet research and academic studies.
5) Methods of analyzing media texts (content analysis, discourse analysis) Media Literacy lecture notes ppt presentations, internet research and academic studies.
6) Ideology, power, and hegemony in media Media Literacy lecture notes ppt presentations, internet research and academic studies.
7) News literacy and critical approach to misinformation/disinformation Media Literacy lecture notes ppt presentations, internet research and academic studies.
8) Midterm Exam Media Literacy lecture notes ppt presentations, internet research and academic studies
9) Ethical issues and responsibility in media Media Literacy lecture notes ppt presentations, internet research and academic studies
10) Advertising and propaganda, Media Literacy lecture notes ppt presentations, internet research and academic studies.
11) Media and perception management Media Literacy lecture notes ppt presentations, internet research and academic studies.
12) Practical studies on media literacy (sample content analysis, project presentations) Media Literacy lecture notes ppt presentations, internet research and academic studies.
13) Practical studies on media literacy (sample content analysis, project presentations) Media Literacy lecture notes ppt presentations, internet research and academic studies.
14) Final Week
*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks: Hem teorik bilgiler hem de örnek analizler
References: "Media Literacy" – W. James Potter
"The Media and Modernity" – John B. Thompson
"Understanding Media: The Extensions of Man" – Marshall McLuhan
"Propaganda" – Edward Bernays (özellikle algı yönetimi konuları için)
TÜBİTAK ULAKBİM ve DergiPark üzerinden erişilebilen medya çalışmaları
YÖK Tez Merkezi'nde yer alan medya okuryazarlığı konulu yüksek lisans ve doktora tezleri
Uluslararası veri tabanlarından (EBSCOhost, JSTOR, Google Scholar) medya okuryazarlığına dair makaleler

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)

1

2

3

4

5

Program Öğrenme Çıktıları (PÖÇ)
1) Explain the fundamental concepts, historical development, and theoretical framework of graphic design.
2) Define typography, color theory, and composition principles in visual communication design.
3) Evaluate the social, cultural, and ethical aspects of graphic design to develop an interdisciplinary perspective.
4) Develop original and innovative design solutions using creative problem-solving methods.
5) Apply visual hierarchy, perception psychology, and user experience (UX) principles to design for international markets.
6) Effectively use digital tools and design software to produce professional graphic design work.
7) Take responsibility in international graphic design projects individually or within a team to develop creative solutions.
8) Manage graphic design projects and plan processes while applying a professional work discipline.
9) Continuously improve by following global innovations, technologies, and methodologies in graphic design.
10) Adopt intercultural design principles to create visual solutions for global audiences.
11) Develop design solutions that are culturally sensitive, ethically appropriate, and sustainable.
12) Work independently or participate in teamwork within graphic design processes.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Programme Learning Outcomes Contribution Level (from 1 to 5)
1) Explain the fundamental concepts, historical development, and theoretical framework of graphic design.
2) Define typography, color theory, and composition principles in visual communication design.
3) Evaluate the social, cultural, and ethical aspects of graphic design to develop an interdisciplinary perspective.
4) Develop original and innovative design solutions using creative problem-solving methods.
5) Apply visual hierarchy, perception psychology, and user experience (UX) principles to design for international markets.
6) Effectively use digital tools and design software to produce professional graphic design work.
7) Take responsibility in international graphic design projects individually or within a team to develop creative solutions.
8) Manage graphic design projects and plan processes while applying a professional work discipline.
9) Continuously improve by following global innovations, technologies, and methodologies in graphic design.
10) Adopt intercultural design principles to create visual solutions for global audiences.
11) Develop design solutions that are culturally sensitive, ethically appropriate, and sustainable.
12) Work independently or participate in teamwork within graphic design processes.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Teaching and Learning Methods defined at the Programme Level
Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Reading
Homework
Brain Storming
Questions Answers
Individual and Group Work
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Aassessment and evaluation Methods defined at the Programme Level
Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods # of practice per semester Level of Contribution
Quizzes 1 % 5.00
Presentation 1 % 10.00
Midterms 1 % 35.00
Semester Final Exam 1 % 50.00
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities # of Activities per semester Duration (hour) Total Workload
Course 14 3 42
Laboratory 0 0 0
Application 0 0 0
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 14 4 56
Presentations / Seminar 1 3 3
Project 0 0 0
Homework Assignments 1 35 35
Total Workload of Teaching & Learning Activities - - 136
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities # of Activities per semester Duration (hour) Total Workload
Quizzes 1 3 3
Midterms 1 3 3
Semester Final Exam 1 3 3
Total Workload of Assesment & Evaluation Activities - - 9
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) 145
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) 6