| Course Objectives: |
The aim of this course is to examine the relationships between media, the individual, and society from a psychological perspective, and to analyze the effects of media on perception, attitudes, identity, and the formation of public opinion within a theoretical framework.
Within the scope of the course, it is aimed that students learn the fundamental concepts of media psychology, evaluate classical and contemporary media effects theories, and critically interpret the new psychosocial dynamics emerging in digital media environments.
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| Course Content: |
In this course, the conceptual and theoretical foundations of media psychology are addressed, and the concept of media and its historical development are examined from a psychological perspective. Processes such as perception, persuasion, framing, and the formation of public opinion are evaluated within the framework of media effects theories (Lasswell, Agenda-Setting, Spiral of Silence).
The role of media in the construction of norms and ideology, as well as approaches to mass psychology, are discussed; phenomena emerging in new media environments such as cancel culture, digital identity, and participation practices are analyzed. The course concludes with an introduction to the fundamental research methods used in media psychology.
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Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Explains the fundamental concepts and theories of media psychology
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2) Analyzes the psychological effects of media at both individual and societal levels.
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3) Critically analyzes cancel culture, online shaming, and digital identity processes emerging in new media environments.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Evaluates processes of perception, persuasion, and framing through media examples.
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2) Interprets the formation of public opinion and mechanisms of social pressure within a theoretical framework.
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3) Discusses the role of media in the construction of norms and its ideological functions.
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4) Evaluates the concept of “normality” constructed in mass media within the context of media psychology.
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Introduction and conceptual framework: The concept of media psychology |
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| 2) |
Concept of media and its historical development |
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| 3) |
Fundamental concepts of psychology |
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| 4) |
Social psychology
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| 5) |
Media and perception: persuasion, framing, visual perception, and the psychological structure of messages |
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| 6) |
Democracy, legitimacy, and public opinion |
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| 7) |
Harold Lasswell and media effects models |
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| 8) |
Midterm |
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| 9) |
Agenda-Setting Theory, Spiral of Silence, and social pressure |
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| 10) |
Construction of normality: ideology, subject formation, and the role of media in constructing social norms |
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| 11) |
Mass Psychology: The concept of the masses and modern digital masses in the context of Gustave Le Bon and José Ortega y Gasset
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| 12) |
New media, cancel culture, and online shaming |
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| 13) |
Digital Labor and Fan Culture: Participation, identity, and the performative self |
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| 14) |
Research methods in media psychology |
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
| 1) |
Explain the fundamental concepts, historical development, and theoretical framework of graphic design. |
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| 2) |
Define typography, color theory, and composition principles in visual communication design. |
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| 3) |
Evaluate the social, cultural, and ethical aspects of graphic design to develop an interdisciplinary perspective. |
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| 4) |
Develop original and innovative design solutions using creative problem-solving methods. |
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| 5) |
Apply visual hierarchy, perception psychology, and user experience (UX) principles to design for international markets. |
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| 6) |
Effectively use digital tools and design software to produce professional graphic design work. |
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| 7) |
Take responsibility in international graphic design projects individually or within a team to develop creative solutions. |
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| 8) |
Manage graphic design projects and plan processes while applying a professional work discipline. |
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| 9) |
Continuously improve by following global innovations, technologies, and methodologies in graphic design. |
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| 10) |
Adopt intercultural design principles to create visual solutions for global audiences. |
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| 11) |
Develop design solutions that are culturally sensitive, ethically appropriate, and sustainable. |
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| 12) |
Work independently or participate in teamwork within graphic design processes. |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
3 |
42 |
| Laboratory |
0 |
0 |
0 |
| Application |
9 |
3 |
27 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
14 |
2 |
28 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
1 |
15 |
15 |
| Total Workload of Teaching & Learning Activities |
- |
- |
112 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
0 |
0 |
0 |
| Midterms |
1 |
15 |
15 |
| Semester Final Exam |
1 |
28 |
28 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
43 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
155 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
6 |