Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1)
2.1) Comprehend the theoretical and conceptual approaches.
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2) Comprehend the importance of the field at local, national and international levels.
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3) Comprehend the importance of public relations and advertisement activities in the field.
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Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Generate strategic communication plans for art and cultural activities
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2) Prepare practical sponsorship proposals.
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3) Produce digital communication content
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4) Formulate audience development strategies for the art and culture activities
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Comprehend the issues of field
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2) Evaluate the outcomes of the public relations and advertisement activities in the field.
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Course Notes / Textbooks: |
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References: |
Simon Frith, Taking Popular Music Seriously, Music and Everyday Life. Routledge
Shuker, Roy. " 'Every 1's a Winner': The Music Industry and the record companies" Understanding Popular Music. Routledge
Wikström, Patrik. "The Music Industry in an Age of Digital Distribution." Madrid: BBVA, 2013.
Holt, F. (2010). The economy of live music in the digital age. European Journal of Cultural Studies, 13(2), 243-261.
Morris, J. W. (2020). Music Platforms and the Optimization of Culture. Social Media + Society, 6(3).
Klein, Bethany, Leslie M. Meier, and Devon Powers. "Selling out: Musicians, autonomy, and compromise in the digital age." Popular Music and Society 40.2 (2017): 222-238.
Hracs, Brian J. "Cultural intermediaries in the digital age: The case of independent musicians and managers in Toronto." Regional Studies 49.3 (2015): 461-475.
•Gehman, Joel, and Jean-François Soublière. "Cultural entrepreneurship: from making culture to cultural making." Innovation 19.1 (2017): 61-73
•Scott, Michael. "Cultural entrepreneurs, cultural entrepreneurship: Music producers mobilising and converting Bourdieu's alternative capitals." Poetics 40.3 (2012): 237-255.
•Moore, Andrea. "Neoliberalism and the musical entrepreneur." Journal of the Society for American Music 10.1 (2016): 33-53.
•Haynes, Jo, and Lee Marshall. "Reluctant entrepreneurs: musicians and entrepreneurship in the ‘new’music industry." The British Journal of Sociology 69.2 (2018): 459-482.
•Klamer, Arjo. "Cultural entrepreneurship." The review of Austrian economics 24 (2011): 141-156.
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Designs visual elements in an understandable, original and functional way. |
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1.1 Defines the design aspect of visual language by seeing it as a powerful communication tool. |
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1.2 Transfers current knowledge to practice in all areas of communication design. |
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1.3 Examines the contemporary art practices critically. |
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2) |
Knowledge and skill by combining critically analyzed theoretical knowledge with practice, It supports the processing and presentation of the design project work. |
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2.1 By experiencing visual messages that convey knowledge and ideas with theory and practice combines. |
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2.2 It prepares you for the evolving nature of design by dealing with the social, technological and ecological context of design practice. |
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2.3 Their ability to express design practices and process prepares them for the industry thanks to their emphasis on real-world problem solving. |
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2.4 Word / text processing and production in design studios and computer labs
The use of technologies for the students is shown and practical experience is gained. |
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3) |
Designs that respond to their context in formally and conceptually innovative ways they are ready. |
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3.1 Develop insight into an exploratory and iterative design process. |
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3.2 Knows and pays attention to the principle of functionality and originality while designing. |
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3.3 Practice seeing, understanding and changing visual language as a powerful communication tool It solves by integrating with. |
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3.4 Creating a visual language that conveys its own interpretations to design by thinking critically analyze how others will understand the work. |
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4) |
Applies the theoretical knowledge learned in business life for a half year. |
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4.1 Experience all processes in business life. |
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4.2 It takes part in activities related to the field of education in an enterprise operating in its field. |
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4.3 Compares the theoretical information with the application. |
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4.4 They compile the knowledge and experience gained in the field. |
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5) |
Gains advanced competencies that develop in line with the expectations of the business world and society and define as the institutional outputs of our university. |
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5.1 Gains the competence to analyze and solve problems and manage conflicts. |
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5.2 In environments that require resolution of problems, she takes responsibility and responsibility as a team member and leads when necessary. |
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5.3 It has an ethical and social responsibility awareness. |
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5.4 Supporting what they learned with quantitative and qualitative data; Using written, verbal and visual communication tools, he transfers them systematically and effectively to groups outside and outside the field. |
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5.5 Evaluate critically the norms and standards that exist in the work responsible for. |
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5.6 It develops strategic, innovative and entrepreneurial ideas. |
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5.7 Gains the competence to manage change. |
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5.8 It shows personal and social development with the awareness of lifelong learning. |
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5.9 Follows advanced technologies and developments in digital transformation |
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5.10 It has cultural awareness and transfers it to groups outside and within its field. |
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5.11 Has awareness of civic competence. |
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5.12 Gains the competence to communicate in a Foreign Language (English) defined at at least B1 level of the European Language Portfolio. (For programs where the medium of instruction is English, at B2 / B2 + level) |
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WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
14 |
2 |
28 |
Laboratory |
0 |
0 |
0 |
Application |
0 |
0 |
0 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
14 |
4 |
56 |
Presentations / Seminar |
0 |
0 |
0 |
Project |
0 |
0 |
0 |
Homework Assignments |
0 |
0 |
0 |
Total Workload of Teaching & Learning Activities |
- |
- |
84 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
3 |
1 |
3 |
Midterms |
1 |
2 |
2 |
Semester Final Exam |
1 |
2 |
2 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
7 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
91 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
3 |