SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60212METOZ-GRT0506	Packacing Design	3	Spring	1	2	2	5

Course Type :	Compulsory
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Doçent Dr. MERVA KELEKÇİ OLGUN
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:	Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

The purpose of this lesson is to teach you the theoretical knowledge of packaging and support of the Graphic programs, to make original designs in two dimensions in light of them.

Course Content:

Actively using packaging definition, history, importance within graphic products, product content and material selection and packaging variations for it, form, color, typography, illustration, photography and their relationship with each other to gain an advantage. It develops packaging designs for a variety of industries, including pharmaceuticals, cosmetics, food, electronics and toys. All elements of visual communication are used for this.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) It recognizes the basic elements of graphic design and communication and the rules within the field.

2) in the Graphic Design workspaces, they have knowledge of industry needs such as advertising, printing, publishing, and more.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Understands the application and manufacturing steps that can lay out the graphic design product.

2) Graphics design creates products and projects.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) Independantly prepares ideas, drafts, concept creation, implementation and preparation for print.

2) Matches the brand identity of the packaging design.

3) Manages the entire project, including manufacturing.

4) Designs the final inspection and evaluation process before production, and select the material type.

5) Manages the systematic process from the selection of packaging design, material and printing technique to the protection and delivery of the product.

6) Uses their creativity to make the product packaging stand out and make it more competitive than others.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)
2)
3)
4)
5)
6)
7)
8)
9)
10)
11)
12)
13)
14)

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:

Meyers,H / Murray,J.,L(2003) Başarılı Ambalaj Başarılı Pazarlama, Rota Yayın Yapım Seddon,T / Waterhose,J (2007) The Packaging Design Template Sourcebook, Ginko Press Arıkan, A. (2019). Küresel Ambalaj Sektörünün Boyutları. Ambalaj Dünyası Dergisi. Ambrose, G. ve Harris, P. (2011). Packaging The Brand, Switzerland: AVA Book. Ambrose, G. ve Harris, P. (2012). Grafik Tasarımın Temelleri (Çev. M. E. Uslu). İstanbul: Literatür Yayınları Aynsley, J. (2004). Pioneers of Modern Graphic Design A Complete History. London: Octopus Publishing Group Ltd. Becer, E. (1997). İletişim ve Grafik Tasarım. Ankara: Dost Kitabevi Yayınları. Becer, E. (2014). Ambalaj Tasarımı. Ankara: Dost Kitabevi Yayınları.

References:

Breetz, C. (2014). Product Packaging As A Tool To Demand A Price Premium. Hamburg: Anchor Academic Publishing. Calver, G. (2007). What Is Packaging Design?. Switzerland: A RotaVision Book.

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Explain the fundamental concepts, historical development, and theoretical framework of graphic design.
2)	Define typography, color theory, and composition principles in visual communication design.
3)	Evaluate the social, cultural, and ethical aspects of graphic design to develop an interdisciplinary perspective.
4)	Develop original and innovative design solutions using creative problem-solving methods.
5)	Apply visual hierarchy, perception psychology, and user experience (UX) principles to design for international markets.
6)	Effectively use digital tools and design software to produce professional graphic design work.
7)	Take responsibility in international graphic design projects individually or within a team to develop creative solutions.
8)	Manage graphic design projects and plan processes while applying a professional work discipline.
9)	Continuously improve by following global innovations, technologies, and methodologies in graphic design.
10)	Adopt intercultural design principles to create visual solutions for global audiences.
11)	Develop design solutions that are culturally sensitive, ethically appropriate, and sustainable.
12)	Work independently or participate in teamwork within graphic design processes.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Problem Solving
Demonstration
Homework
Project Preparation
Brain Storming

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Homework Evaluation
Practice Exam

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Homework Assignments	2	% 20.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	1	15	15
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	8	0	0
Presentations / Seminar	0	0	0
Project	3	20	60
Homework Assignments	1	4	4
Total Workload of Teaching & Learning Activities	-	-	79
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	10	20
Midterms	1	6	6
Semester Final Exam	1	20	20
Total Workload of Assesment & Evaluation Activities	-	-	46
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			125
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			5