Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Recognizes concepts in the fields of humanities and social sciences
Interprets technological developments and changing artistic and cultural production and perception styles depending on these developments.
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Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Generates creative solutions to design problems
Develop strategies for holistic communication and design in multimedia
Develops new forms and forms of seeing and shaping in design
Derive creative solutions to visual communication problems
Can adapt creative ideas to multimedia applications
Can apply visual design and content studies to traditional and new media environments
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Compares the theoretical information with the application
Compiles the knowledge and experience gained in the field
Gains the ability to manage change
Develops competence in using technology and Digital Competence
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Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
1) |
Introduction to Adobe Illustrator,
Interface introduction and information |
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2) |
Alignment, color and composition studies with basic geometric forms. Use of rulers and measuring tools.
Introduction to drawing tools |
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3) |
Detailed study and examples of Pentol and selection tools |
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4) |
What are logos, emblems and logotypes? Where to use?
Logo Design and examples |
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5) |
Working on logo design |
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6) |
Studies and examples on logo design |
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7) |
Color in logo design |
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8) |
Midterm |
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9) |
Introduction to corporate identity design and exemplification |
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10) |
Corporate identity and market research |
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11) |
Sketching and application |
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12) |
Sketching and application |
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13) |
to apply |
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14) |
Presentation |
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Course Notes / Textbooks: |
Complete Digital Photography: 9th Edition, Ben Long, 2018
Adobe Photoshop Classroom in a Book 1st Edition, Andrew Faulkner & Conrad Chavez, 2020
The Adobe Photoshop CC Book for Digital Photographers, Scott Kelby, 2017
Adobe Camera Raw for Digital Photographers Only, Rob Sheppard, 2005
Digital Media and Society First Edition, Simon Lindgren, 2017
Introduction to Digital Media 1st Edition, Alessandro Delfanti & Adam Arvidsson, 2019
The Spatial Web: How web 3.0 will connect humans, machines and AI to transform the world, Gabriel René & Dan Mapes, 2019
HTML and CSS: Design and Build Websites, Jon Duckett, 2011
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References: |
Digital Photography Masterclass: Advanced Photographic Techniques for Creating Perfect Pictures, Tom Ang, 2008
The Digital Photography Book: The step-by-step secrets for how to make your photos look like the pros, Scott Kelby, 2020
Responsive Web Design with HTML5 and CSS: Develop future-proof responsive websites using the latest HTML5 and CSS techniques, 3rd Edition, Ben Frain, 2020
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Uses theoretical and applied knowledge in communication sciences and communication design related areas in coordination. |
5 |
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1.1 Uses the basic facts, theories, principles, processes and methods of application of Communication and Design. |
5 |
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1.2 Interpret the technological developments and the changing artistic and cultural production and perception forms depending on these developments. |
5 |
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1.3 Discusses contemporary art practices. |
1 |
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1.4 Develops concepts in the field of communication and design. |
1 |
2) |
Determine the structure and direction of the relationship between communication, design, art, society and the individual. |
5 |
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2.1 Uses design thinking methods. |
5 |
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2.2 Generates creative solutions to visual communication problems. |
5 |
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2.3 Develops new forms and forms regarding seeing and shaping in design. |
5 |
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2.4 He/she brings together different industrial and artistic production techniques. |
5 |
3) |
Designs the project cycle in the field of communication design. |
5 |
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3.1 Can develop strategies for holistic communication and design in multimedia. |
5 |
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3.2 Can adapt his creative ideas to multimedia applications. |
5 |
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3.3 Can apply visual design and content studies in traditional and new media environments. |
5 |
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3.4 During the project process, they adapt the visual language of art and design to their designs with aesthetic sensitivity. |
5 |
4) |
Apply the theoretical knowledge learned in business life for a semester. |
3 |
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4.1 Experience all processes in business life. |
3 |
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4.2 It takes part in activities related to the field of education in an enterprise operating in its field. |
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4.3 Compares the theoretical information with the application. |
4 |
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4.4 They compile the knowledge and experience gained in the field. |
4 |
5) |
Gains advanced competencies that develop in line with the expectations of the business world and society and define as the institutional outputs of our university. |
3 |
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5.1 It develops competence in Doing Business, Problem Solving and Conflict Management. |
3 |
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5.2 In environments that require resolution of problems, she takes responsibility as a team member and leads when necessary. |
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5.3 Has the awareness of Ethical and Social Responsibility. |
3 |
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5.4 Supporting what they learned with quantitative and qualitative data; Using written, verbal and visual communication tools, he transfers them systematically and effectively to groups outside and outside the field. |
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5.5 Evaluate critically the norms and standards that exist in the work she is responsible for. |
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5.6 Develops strategic, innovative and entrepreneurial ideas. |
3 |
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5.7 Gains the competence to manage change. |
3 |
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5.8 Shows personal and social development with the awareness of lifelong learning. |
3 |
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5.9 Follows advanced technologies and developments in digital transformation. |
4 |
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5.10 Has cultural awareness and transfers it to groups outside and within its field. |
1 |
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5.11 Has awareness of civic competence. |
1 |
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5.12 Gains the competence to communicate in a Foreign Language (English) defined at at least B1 level of the European Language Portfolio. (B2 / B2 + level for English-medium programs) |
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WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
6 |
3 |
18 |
Laboratory |
0 |
0 |
0 |
Application |
0 |
0 |
0 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
4 |
7 |
28 |
Presentations / Seminar |
0 |
0 |
0 |
Project |
4 |
10 |
40 |
Homework Assignments |
1 |
10 |
10 |
Total Workload of Teaching & Learning Activities |
- |
- |
96 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
2 |
10 |
20 |
Midterms |
2 |
10 |
20 |
Semester Final Exam |
1 |
20 |
20 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
60 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
156 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
6 |