Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Defines the ways of perceiving and evaluating the visual universe.
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2) Expresses visual perception within the scope of graphic design and communication sciences.
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3) Student became able to see beyond the seen.
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4) Evaluates the visual image not as an isolated phenomenon, but as a communication design of creative fields.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Evaluate the relationships between life, art and design in the field of visual communication design.
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2) Distinguish the relationships between daily life, visual image and communication in daily life phenomena.
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Evaluate the acquired visual art and design knowledge as a project in the field of visual communication design.
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2) Can adapt acquired theoretical knowledge in their designs
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Course orientation and course content presentation. |
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| 2) |
Iconogy and the perception of the image as the carrier of the agreed meaning. Northern Renaissance and CD cover analysis with Erwin Panofsky approach. |
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| 3) |
Roger Fry and Clement Greenberg and formal analysis. |
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| 4) |
Gombrich and art historical analysis; advantages and disadvantages of chronological analysis. |
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| 5) |
Ideology. Perception of female images from the perspectives of John Berger and Laura Mulvey. |
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| 6) |
Semiotics and semantics. Ferdinand de Saussure and Roland Bartes approaches. |
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| 7) |
Hermeneutics, Clifford Geertz and the limits of hermeneutics. |
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| 8) |
Midterm |
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| 9) |
Fine art and illusion of reality. |
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| 10) |
Photography and reality; whether photography is art and the Roger Scruton thesis. Dorothea Lange and subjectivity in photography |
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| 11) |
Film and reality, film and theatre, film and novel; reads and viewer's position. |
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| 12) |
Television and reality; Television as a cultural construct. TV series examples. |
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| 13) |
Discussion of new media and 'new', distribution systems from music recording to digital photography. |
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| 14) |
Lesson analysis. |
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| 15) |
Final Exam |
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| 16) |
Final Exam |
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| Course Notes / Textbooks: |
● Berger, John (2016). Görme Biçimleri. İstanbul: Metis.
● Howells, Richard (2019). Visual Culture. Wiley.
● Howells, Richard (2012). Outrage. Art, Controversy, and Society.
● Mirzoeff, Nicholas (2016). How to See the World. Basic Books.
● Ders Notları ve makaleler (Dersin Öğretim Üyesi tarafından sağlanacaktır.)
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| References: |
● Arnheim, Rudolf (2004). Art and Visual Perception. University of California Press.
● Berger, John (2016). Görme Biçimleri. İstanbul: Metis.
● Howells, Richard (2019). Visual Culture. Wiley.
● Howells, Richard (2012). Outrage. Art, Controversy, and Society.
● Mirzoeff, Nicholas (2016). How to See the World. Basic Books.
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
| 1) |
Explain the fundamental concepts, historical development, and theoretical framework of graphic design. |
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| 2) |
Define typography, color theory, and composition principles in visual communication design. |
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| 3) |
Evaluate the social, cultural, and ethical aspects of graphic design to develop an interdisciplinary perspective. |
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| 4) |
Develop original and innovative design solutions using creative problem-solving methods. |
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| 5) |
Apply visual hierarchy, perception psychology, and user experience (UX) principles to design for international markets. |
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| 6) |
Effectively use digital tools and design software to produce professional graphic design work. |
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| 7) |
Take responsibility in international graphic design projects individually or within a team to develop creative solutions. |
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| 8) |
Manage graphic design projects and plan processes while applying a professional work discipline. |
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| 9) |
Continuously improve by following global innovations, technologies, and methodologies in graphic design. |
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| 10) |
Adopt intercultural design principles to create visual solutions for global audiences. |
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| 11) |
Develop design solutions that are culturally sensitive, ethically appropriate, and sustainable. |
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| 12) |
Work independently or participate in teamwork within graphic design processes. |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
3 |
42 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
0 |
0 |
0 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
1 |
10 |
10 |
| Total Workload of Teaching & Learning Activities |
- |
- |
52 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
2 |
5 |
10 |
| Midterms |
1 |
20 |
20 |
| Semester Final Exam |
1 |
30 |
30 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
60 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
112 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
4 |
ECTS Information Package / Course Catalogue
