Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Students come to recognize the basic concepts related to visual culture and image analysis.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Students acquire the skill of image analysis.
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2) Students use their knowledge and experience in image analysis to question their consumption habits.
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Students raise their learning competence by taking notes in class and conducting individual research afterwards.
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2) Students acquire field-specific competence by resorting to their skills of image analysis in their own creative processes.
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Introduction to the course. Why do we study "visual" culture? What is visual culture? |
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| 2) |
Seeing I - Meaning in the image |
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| 3) |
Seeing II - Viewers making meaning |
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| 4) |
Visibility and being seen - Vision and power |
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| 5) |
Visual culture and blindness |
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| 6) |
Perspective |
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| 7) |
Orieantalism and looking at the other |
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| 8) |
Mid-term exams. |
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| 9) |
The age of photography |
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| 10) |
Cinema and the gaze |
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| 11) |
Visual culture and advertising |
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| 12) |
Tired of seeing - Image bombardment |
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| 13) |
Destructive gaze |
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| 14) |
Self-portraits and selfies |
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| 15) |
Finals |
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| Course Notes / Textbooks: |
Sturken M. and Cartwright, L. Practices of Looking: An Introduction to Visual Culture. Oxford: Oxford University Press.
Berger, John. Görme Biçimleri (çev. Yurdanur Salman). İstanbul: Metis Yayınları.
Mulvey, L. “Görsel Haz ve Anlatı Sineması” (çev. Nilgün Abisel). 25.Kare Sinema Dergisi, 3: 18-24.
Foucault, M. İktidarın Gözü (çev. Işık Ergüden). İstanbul: Ayrıntı Yayınları.
Leppert, R. Sanatta Anlamın Görüntüsü (çev. İsmail Türkmen). İstanbul: Ayrıntı Yayınları.
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| References: |
Mirzoeff, N. How to see the world: An introduction to images, from self-portraits to selfies, maps to movies, and more. New York: Basic Books.
Virilio, P. “Eye-Lust,” Open Sky. London: Verso. 89-102.
Virilio, P. The Vision Machine. Bloomington: Indiana University Press.
Dönem boyunca gerekli görülen ekstra okumalar öğrencilerle paylaşılacaktır.
Extra readings will be provided throughout the semester when necessary.
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
| 1) |
Explain the fundamental concepts, historical development, and theoretical framework of graphic design. |
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| 2) |
Define typography, color theory, and composition principles in visual communication design. |
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| 3) |
Evaluate the social, cultural, and ethical aspects of graphic design to develop an interdisciplinary perspective. |
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| 4) |
Develop original and innovative design solutions using creative problem-solving methods. |
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| 5) |
Apply visual hierarchy, perception psychology, and user experience (UX) principles to design for international markets. |
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| 6) |
Effectively use digital tools and design software to produce professional graphic design work. |
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| 7) |
Take responsibility in international graphic design projects individually or within a team to develop creative solutions. |
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| 8) |
Manage graphic design projects and plan processes while applying a professional work discipline. |
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| 9) |
Continuously improve by following global innovations, technologies, and methodologies in graphic design. |
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| 10) |
Adopt intercultural design principles to create visual solutions for global audiences. |
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| 11) |
Develop design solutions that are culturally sensitive, ethically appropriate, and sustainable. |
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| 12) |
Work independently or participate in teamwork within graphic design processes. |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
2 |
28 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
14 |
4 |
56 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
2 |
1 |
2 |
| Total Workload of Teaching & Learning Activities |
- |
- |
86 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
1 |
1 |
1 |
| Midterms |
1 |
2 |
2 |
| Semester Final Exam |
1 |
2 |
2 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
5 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
91 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
4 |
ECTS Information Package / Course Catalogue
