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SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code Course Name Year Semester Theoretical Practical Credit ECTS
60211METOZ-GRT0486 Graphic Design Studio IV 3 Spring 2 2 3 5
Course Type : Compulsory
Cycle: Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction: Turkish
Prerequisities and Co-requisities: N/A
Mode of Delivery:
Name of Coordinator: Dr. Öğr. Üyesi ORKUN YÖNTEM
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi: Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives: It aims for students to create a design theme by doing research on the given project, to create a visual language suitable for the theme by using the research outputs, and to reflect on the continuity of identity for different media by using the knowledge they have learned in previous periods.
Course Content: It is an application course that includes research on the subject of the project, creating a visual identity, thinking about a sustainable visual world using grid, images, typography and colors effectively and analyzing them through examples.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
Knowledge (Described as Theoritical and/or Factual Knowledge.)
  1) ● Understands the relationship between design and concept.
  2) ● Learns to approach design as a theme.
Skills (Describe as Cognitive and/or Practical Skills.)
  1) ● Creates a concept-oriented visual world using research outputs.
  2) ● Gains the ability to design based on the concept.
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
  1) ● Evaluates the field-specific theoretical and practical knowledge. Uses the grid, images, typography and colors effectively in accordance with the project subject.

Weekly Course Schedule

Week Subject
Materials Sharing *
Related Preparation Further Study
1) During the midterm period, three projects will be carried out within the scope of the 360 ​​campaign (Nature and architecture, upcycling and interactive storybook) briefing of the relevant students, examining examples from Türkiye and the world, determining the project details of the studentsts
2) Presentation of students' project concepts and mood boards. Corporate identity drafts and artificial intelligence asset studies.
3) 3- Determination of the selected projects and institutional structures and one-on-one work with students and feedback
4) Finalization of the logo of the selected project, one-on-one work with students and feedback
5) Creating the visual world, working one on one with students and feedback Determining the main graphic elements from the starting point, determining the color codes, creating an icon set, etc.
6) Creating the visual world, working one on one with students and feedback Determining the main graphic elements from the starting point, determining the color codes, creating an icon set, etc.
7) Creating the visual world, working one on one with students and feedback Determining the main graphic elements from the starting point, determining the color codes, creating an icon set, etc.
8) midterm exam
9) A 360 campaign pitch study with students on the launch of "Türkiye Through Your Eyes" within the scope of the Apple brand.
10) - Production of campaign materials, one-on-one work with students and feedback. Dividing students into specific creative groups as in an agency environment, determining the main lines of their work based on the given brief.
11) Examining the corporate structure related to the determined campaign, moodboard reviews and artificial intelligence outputs.
12) Individual presentation and evaluation of group students' projects. Feedback and discussion.
13) Individual presentation and evaluation of group students' projects. Feedback and discussion.
14) Opinion collective consultation on contemplated concepts. Developing ideas on alternative design possibilities.
*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks: ● Heller, S. ve Vienne, V. (2016) Grafik Tasarımı Değiştiren 100 Fikir (çev. Bengisu Bayrak) İstanbul: Literatür Yayınları
● Bird, Michael, V. (2016) Sanatı Değiştiren 100 Fikir (çev. Deniz Öztok) İstanbul: Literatür Yayınları
● Ambrose, G. ve Harris, P. (2013) Yaratıcı Tasarımın Temelleri (çev. Adnan Tepecik, Murat Devrim Atılgan). İstanbul: Literatür Yayınları
● Ambrose, G. ve Harris, P. (2012) Yaratıcı Tipografinin Temelleri (çev. Bengisu Bayrak). İstanbul: Literatür Yayınları
References: ● Heller, S. ve Vienne, V. (2016) Grafik Tasarımı Değiştiren 100 Fikir (çev. Bengisu Bayrak) İstanbul: Literatür Yayınları
● Bird, Michael, V. (2016) Sanatı Değiştiren 100 Fikir (çev. Deniz Öztok) İstanbul: Literatür Yayınları
● Ambrose, G. ve Harris, P. (2013) Yaratıcı Tasarımın Temelleri (çev. Adnan Tepecik, Murat Devrim Atılgan). İstanbul: Literatür Yayınları
● Ambrose, G. ve Harris, P. (2012) Yaratıcı Tipografinin Temelleri (çev. Bengisu Bayrak). İstanbul: Literatür Yayınları

Level of Contribution of the Course to PLOs

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Programme Learning Outcomes Contribution Level (from 1 to 5)
1) Explain the fundamental concepts, historical development, and theoretical framework of graphic design.
2) Define typography, color theory, and composition principles in visual communication design.
3) Evaluate the social, cultural, and ethical aspects of graphic design to develop an interdisciplinary perspective.
4) Develop original and innovative design solutions using creative problem-solving methods.
5) Apply visual hierarchy, perception psychology, and user experience (UX) principles to design for international markets.
6) Effectively use digital tools and design software to produce professional graphic design work.
7) Take responsibility in international graphic design projects individually or within a team to develop creative solutions.
8) Manage graphic design projects and plan processes while applying a professional work discipline.
9) Continuously improve by following global innovations, technologies, and methodologies in graphic design.
10) Adopt intercultural design principles to create visual solutions for global audiences.
11) Develop design solutions that are culturally sensitive, ethically appropriate, and sustainable.
12) Work independently or participate in teamwork within graphic design processes.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Teaching and Learning Methods defined at the Programme Level
Teaching and Learning Methods Defined for the Course
Lectures
Demonstration
Views

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Aassessment and evaluation Methods defined at the Programme Level
Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam
Practice Exam

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods # of practice per semester Level of Contribution
Homework Assignments 2 % 20.00
Midterms 1 % 30.00
Semester Final Exam 1 % 50.00
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities # of Activities per semester Duration (hour) Total Workload
Course 3 3 9
Laboratory 0 0 0
Application 0 0 0
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 0 0 0
Presentations / Seminar 0 0 0
Project 2 10 20
Homework Assignments 0 0 0
Total Workload of Teaching & Learning Activities - - 29
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities # of Activities per semester Duration (hour) Total Workload
Quizzes 2 10 20
Midterms 2 15 30
Semester Final Exam 2 12 24
Total Workload of Assesment & Evaluation Activities - - 74
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) 103
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) 5