Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) ● Understands the relationship between design and concept.
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2) ● Learns to approach design as a theme.
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Skills
(Describe as Cognitive and/or Practical Skills.)
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1) ● Creates a concept-oriented visual world using research outputs.
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2) ● Gains the ability to design based on the concept.
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) ● Evaluates the field-specific theoretical and practical knowledge. Uses the grid, images, typography and colors effectively in accordance with the project subject.
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Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
1) |
During the midterm period, three projects will be carried out within the scope of the 360 campaign (Nature and architecture, upcycling and interactive storybook) briefing of the relevant students,
examining examples from Türkiye and the world,
determining the project details of the studentsts |
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2) |
Presentation of students' project concepts and mood boards. Corporate identity drafts and artificial intelligence asset studies. |
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3) |
3- Determination of the selected projects and institutional structures and one-on-one work with students and feedback |
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4) |
Finalization of the logo of the selected project, one-on-one work with students and feedback |
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5) |
Creating the visual world, working one on one with students and feedback
Determining the main graphic elements from the starting point, determining the color codes, creating an icon set, etc. |
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6) |
Creating the visual world, working one on one with students and feedback
Determining the main graphic elements from the starting point, determining the color codes, creating an icon set, etc. |
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7) |
Creating the visual world, working one on one with students and feedback
Determining the main graphic elements from the starting point, determining the color codes, creating an icon set, etc. |
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8) |
midterm exam |
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9) |
A 360 campaign pitch study with students on the launch of "Türkiye Through Your Eyes" within the scope of the Apple brand. |
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10) |
- Production of campaign materials, one-on-one work with students and feedback. Dividing students into specific creative groups as in an agency environment, determining the main lines of their work based on the given brief. |
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11) |
Examining the corporate structure related to the determined campaign, moodboard reviews and artificial intelligence outputs. |
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12) |
Individual presentation and evaluation of group students' projects. Feedback and discussion. |
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13) |
Individual presentation and evaluation of group students' projects. Feedback and discussion. |
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14) |
Opinion collective consultation on contemplated concepts. Developing ideas on alternative design possibilities. |
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Course Notes / Textbooks: |
● Heller, S. ve Vienne, V. (2016) Grafik Tasarımı Değiştiren 100 Fikir (çev. Bengisu Bayrak) İstanbul: Literatür Yayınları
● Bird, Michael, V. (2016) Sanatı Değiştiren 100 Fikir (çev. Deniz Öztok) İstanbul: Literatür Yayınları
● Ambrose, G. ve Harris, P. (2013) Yaratıcı Tasarımın Temelleri (çev. Adnan Tepecik, Murat Devrim Atılgan). İstanbul: Literatür Yayınları
● Ambrose, G. ve Harris, P. (2012) Yaratıcı Tipografinin Temelleri (çev. Bengisu Bayrak). İstanbul: Literatür Yayınları
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References: |
● Heller, S. ve Vienne, V. (2016) Grafik Tasarımı Değiştiren 100 Fikir (çev. Bengisu Bayrak) İstanbul: Literatür Yayınları
● Bird, Michael, V. (2016) Sanatı Değiştiren 100 Fikir (çev. Deniz Öztok) İstanbul: Literatür Yayınları
● Ambrose, G. ve Harris, P. (2013) Yaratıcı Tasarımın Temelleri (çev. Adnan Tepecik, Murat Devrim Atılgan). İstanbul: Literatür Yayınları
● Ambrose, G. ve Harris, P. (2012) Yaratıcı Tipografinin Temelleri (çev. Bengisu Bayrak). İstanbul: Literatür Yayınları
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Explain the fundamental concepts, historical development, and theoretical framework of graphic design. |
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2) |
Define typography, color theory, and composition principles in visual communication design. |
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3) |
Evaluate the social, cultural, and ethical aspects of graphic design to develop an interdisciplinary perspective. |
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4) |
Develop original and innovative design solutions using creative problem-solving methods. |
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5) |
Apply visual hierarchy, perception psychology, and user experience (UX) principles to design for international markets. |
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6) |
Effectively use digital tools and design software to produce professional graphic design work. |
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7) |
Take responsibility in international graphic design projects individually or within a team to develop creative solutions. |
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8) |
Manage graphic design projects and plan processes while applying a professional work discipline. |
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9) |
Continuously improve by following global innovations, technologies, and methodologies in graphic design. |
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10) |
Adopt intercultural design principles to create visual solutions for global audiences. |
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11) |
Develop design solutions that are culturally sensitive, ethically appropriate, and sustainable. |
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12) |
Work independently or participate in teamwork within graphic design processes. |
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WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
3 |
3 |
9 |
Laboratory |
0 |
0 |
0 |
Application |
0 |
0 |
0 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
0 |
0 |
0 |
Presentations / Seminar |
0 |
0 |
0 |
Project |
2 |
10 |
20 |
Homework Assignments |
0 |
0 |
0 |
Total Workload of Teaching & Learning Activities |
- |
- |
29 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
2 |
10 |
20 |
Midterms |
2 |
15 |
30 |
Semester Final Exam |
2 |
12 |
24 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
74 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
103 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
5 |