USEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTS ADITIONAL & SUPPORTING INFORMATION

SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60215METOZ-GRT0415	Concept Development in Graphic Design	3	Fall	2	0	2	4

Course Type :	Compulsory
Cycle:	Bachelor TQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Doçent Dr. MERVA KELEKÇİ OLGUN
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SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

In this course, students should understand the relationship between graphic design and conceptual thinking; see how concepts are used in solving visual communication problems; It is aimed that they reach the competence of organizing the relationship between image and meaning and producing effective visual messages.

Course Content:

Throughout the course, students are shown examples of graphic design studies that have an important place in the history of visual communication and conceptual thinking. In addition, the relationships between messages and images are handled; Information about the field of semiotics is given. It is explained how graphic elements such as photographs, illustrations, typography (letters, numbers) and figures are used to reflect concepts.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) Defines the relationship between graphic design and conceptual thinking.
2) Explain what the conceptual approach is and how it is used in graphic design.
Skills *(Describe as Cognitive and/or Practical Skills.)*
1) Learn to develop a concept for the transmission of a specific message.
2) Learns how to visualize concepts.
3) Generates original ideas for visual communication with a conceptual approach.
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*
1) Develops conceptual ideas for design projects.
2) Learns to present conceptual ideas with appropriate visual tools.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	What is graphic design? What is the concept? What is conceptual thinking?
2)	What do we see as we read? How do concepts come to life in our minds?
3)	What is semiotics? How to establish a relationship between words and images?
4)	What is fiction? How is fiction used in graphic design?
5)	Visual representation of concepts: Examples from the history of Graphic Design
6)	Visual concept development techniques: Combining
7)	Visual concept development techniques: Metaphor
8)	Midterm
9)	Visual concept development techniques: Subtraction
10)	Visual concept development techniques: Exaggeration
11)	Conceptual explanation with photography
12)	Conceptual explanation with illustration
13)	Conceptual expression with typography and shapes
14)	Concept development for visual storytelling

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Explain the fundamental concepts, historical development, and theoretical framework of graphic design.
2)	Define typography, color theory, and composition principles in visual communication design.
3)	Evaluate the social, cultural, and ethical aspects of graphic design to develop an interdisciplinary perspective.
4)	Develop original and innovative design solutions using creative problem-solving methods.
5)	Apply visual hierarchy, perception psychology, and user experience (UX) principles to design for international markets.
6)	Effectively use digital tools and design software to produce professional graphic design work.
7)	Take responsibility in international graphic design projects individually or within a team to develop creative solutions.
8)	Manage graphic design projects and plan processes while applying a professional work discipline.
9)	Continuously improve by following global innovations, technologies, and methodologies in graphic design.
10)	Adopt intercultural design principles to create visual solutions for global audiences.
11)	Develop design solutions that are culturally sensitive, ethically appropriate, and sustainable.
12)	Work independently or participate in teamwork within graphic design processes.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Problem Solving
Project Preparation
Brain Storming
Individual and Group Work

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Homework Evaluation
Practice Exam

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Quizzes	1	% 10.00
Homework Assignments	1	% 10.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	3	6	18
Laboratory	0	0	0
Application	4	4	16
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	0	0	0
Presentations / Seminar	2	2	4
Project	3	6	18
Homework Assignments	1	4	4
Total Workload of Teaching & Learning Activities	-	-	60
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	6	12
Midterms	1	10	10
Semester Final Exam	1	20	20
Total Workload of Assesment & Evaluation Activities	-	-	42
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			102
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			4