SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60213PRTOZ-GRT0537	Project Design (Graphic Design)	4	Fall	2	4	4	8

Course Type :	Compulsory
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Doçent Dr. MERVA KELEKÇİ OLGUN
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:	Field Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

Ability to solve problems in the design process. The ability to raise awareness against professional problems and current events with their designs. Ability to analyze, synthesize and interpret the design problem. 1. Designing and visual communication factors in transferring graphic design to application areas. to introduce, 2. Giving basic information and making applications in this field. 3. To prepare a press release for the product and service to be promoted. 4. To have application studies to comprehend the layout and basic design principles.

Course Content:

Introduction of design and visual communication factors in transferring graphic design to application areas, giving basic information and making applications in this field. Preparing a press release for the product and service to be promoted. Making application studies to comprehend layout and basic design principles. Commercial, social and cultural promotion campaigns. Use of display elements in advertisements. Applications for different media such as posters, outdoor, television, internet, radio and newspaper.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) 1. Preparing a promotional strategy for the advertisement of a product or organization. 2. Writing title, text and slogan in accordance with the strategy, creating an image element. 3. Designing advertisements using title, text, slogan and image elements. 4. To be able to benefit from layout principles in Graphic Design and Applications. 5. To be able to solve design problems in small press advertisements.

Skills (Describe as Cognitive and/or Practical Skills.)

1) 1 To comprehend the basic concepts in the field of Visual Communication Design. 2 To be able to create alternative solutions for visual communication problems by using the language of design and art. 3 To have knowledge of materials used in graphic design products and graphic arts. 4 To be able to create original photographs, images and appropriate typography to be used in designs. 5 To be able to communicate in written and verbal form.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) 1- As an individual who has received professional education in Design and Art, to have the desire to fulfill the responsibilities of raising awareness of the society in these matters and to enlighten the environment on this issue. 2- To be aware of the contribution that his work will make to his own nation in the total benefit and to reflect the sense of social belonging to his work. 3- To have design awareness and responsibility in its own field and to transfer this awareness to all common stakeholders.

2) 1- To know how to solve problems in the field of Graphic Design, to have an analytical and holistic perspective 2- To constantly question and renew the knowledge and skills acquired in the field of Graphic Design, to gain the principle of lifelong learning, to aim to renew and develop the acquired knowledge. 3- To be a creative and productive artist/designer candidate.

3) 1 Gaining the technical competence to apply the drafts, to be able to use the necessary computer programs for design. 2 Gaining the habit of meticulous and disciplined work. 3 Expressing their feelings and thoughts by printing, painting, photographing, etc. To be able to explain at the aesthetic level with methods.

4) 1 To have a desire for lifelong learning and to devote time to it. 2 To be able to work in harmony with different people and groups. 3 Being sensitive to the problems of the country. 3 To have sufficient awareness on environmental protection, occupational health and safety.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:
References:

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Explain the fundamental concepts, historical development, and theoretical framework of graphic design.
2)	Define typography, color theory, and composition principles in visual communication design.
3)	Evaluate the social, cultural, and ethical aspects of graphic design to develop an interdisciplinary perspective.
4)	Develop original and innovative design solutions using creative problem-solving methods.
5)	Apply visual hierarchy, perception psychology, and user experience (UX) principles to design for international markets.
6)	Effectively use digital tools and design software to produce professional graphic design work.
7)	Take responsibility in international graphic design projects individually or within a team to develop creative solutions.
8)	Manage graphic design projects and plan processes while applying a professional work discipline.
9)	Continuously improve by following global innovations, technologies, and methodologies in graphic design.
10)	Adopt intercultural design principles to create visual solutions for global audiences.
11)	Develop design solutions that are culturally sensitive, ethically appropriate, and sustainable.
12)	Work independently or participate in teamwork within graphic design processes.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Course Conference
Brain Storming
Individual and Group Work

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Homework Evaluation
Jury Evaluation
Active Participation in Class

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Quizzes	1	% 10.00
Homework Assignments	1	% 10.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE