USEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTS ADITIONAL & SUPPORTING INFORMATION

SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60211METOZ-GRT0445	Advertising Graphics	3	Fall	1	2	2	5

Course Type :	Compulsory
Cycle:	Bachelor TQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi ALİ AŞUR DELEN
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:	Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	Students' swot analysis of a brand, determination of target audience, etc. It is aimed to make in-depth research with methods, to design a sustainable and original visual language using the outputs, and to develop communication problem-solving skills that can occur according to the dynamics of the medium.
Course Content:	Understanding of emblem, logo, brand concepts, advertising research for a product or service within a national brand, strategic positioning, corporate identity design, sustainable creative communication design structuring, rearrangement of the produced design according to different media dynamics.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) ● Understands theoretical theories and basic advertising terminology in advertising.
Skills *(Describe as Cognitive and/or Practical Skills.)*
1) ● Builds an advertising campaign suitable for the needs of the brand with the research methods used in advertising.
2) ● It designs corporate identity by taking customer needs and target audience into consideration.
3) ● Synthesizes existing approaches in advertising and their own unique approaches.
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*
1) ● Creates striking, attention-grabbing and original text for use in advertisements.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	1- Advertising and design relationship
2)	2- Advertising strategy, brief examples, research methods.
3)	3- Brief presentations of the students	For the continuation of the project, students will be asked to choose a known brand and propose a non-existent product for that brand to later produce their campaign. They will be asked to prepare a brief presentation that includes the following items in the next lesson for the jointly agreed product. ● Information about the brand and product Strengths / weaknesses / opportunities / threats Key competitors and market position
4)	4- Presentation, one-on-one work with the student and feedback Making a presentation containing successful name, slogans and logo works, Working on names and slogans with students, preparing logo drafts
5)	5- work one-on-one with students and feedback
6)	6- One-on-one work and feedback with students Name work with students, finalization of logo / carrier items,
7)	Presentation, one-on-one work with the student and feedback Making a presentation containing successful packaging designs, Making packaging drafts with students
8)	Midterm exam	Finalization of packaging designs. Presentation of final logo and packaging designs and submitting them with project files.
9)	9- Presentation, one-on-one work with the student and feedback
10)	10- Working one-on-one with students and feedback Finalization of key visuals with students
11)	11- 9- Presentation, working one on one with the student and feedback Making a presentation on adapting the key image for different media, Starting adaptations with students
12)	12- One-on-one work and feedback with students
13)	13- Presentation, one-on-one work with the student and feedback Finalizing the adaptation of the main visual to different media Showing examples of presentations.
14)	13- Presentation, one-on-one work with the student and feedback Finalizing the adaptation of the main visual to different media Showing examples of presentations.
15)	Final

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Explain the fundamental concepts, historical development, and theoretical framework of graphic design.
2)	Define typography, color theory, and composition principles in visual communication design.
3)	Evaluate the social, cultural, and ethical aspects of graphic design to develop an interdisciplinary perspective.
4)	Develop original and innovative design solutions using creative problem-solving methods.
5)	Apply visual hierarchy, perception psychology, and user experience (UX) principles to design for international markets.
6)	Effectively use digital tools and design software to produce professional graphic design work.
7)	Take responsibility in international graphic design projects individually or within a team to develop creative solutions.
8)	Manage graphic design projects and plan processes while applying a professional work discipline.
9)	Continuously improve by following global innovations, technologies, and methodologies in graphic design.
10)	Adopt intercultural design principles to create visual solutions for global audiences.
11)	Develop design solutions that are culturally sensitive, ethically appropriate, and sustainable.
12)	Work independently or participate in teamwork within graphic design processes.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Demonstration
Views
Brain Storming

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam
Quiz

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Homework Assignments	2	% 20.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	2	28
Laboratory	0	0	0
Application	4	8	32
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	0	0	0
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	1	4	4
Total Workload of Teaching & Learning Activities	-	-	64
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	10	20
Midterms	2	2	4
Semester Final Exam	1	2	2
Total Workload of Assesment & Evaluation Activities	-	-	26
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			90
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			5