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SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code Course Name Year Semester Theoretical Practical Credit ECTS
60211METOZ-GRT0455 Basics of Web Design and Its Practices I 3 Fall 1 2 2 4
Course Type : Compulsory
Cycle: Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction: Turkish
Prerequisities and Co-requisities: N/A
Mode of Delivery: Face to face
Name of Coordinator: Dr. Öğr. Üyesi ORKUN YÖNTEM
Dersin Öğretim Eleman(lar)ı:




Dersin Kategorisi: Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives: It's aimed to be active in the internet environment, digital advertising management, to communicate effectively with the right target audience, and to provide mass communication by combining aesthetic concern with the right interaction skill in Web site interface design.
Course Content: To be able to dominate the internet environment. To have knowledge about digital advertising models and advertising management. To have knowledge about technical and application units that should be considered in website interface design. It applies the right communication with aesthetic concern on the interface designs of Landing pages, advergame and micro sites used in digital media.

Course Specific Rules

None

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
Knowledge (Described as Theoritical and/or Factual Knowledge.)
  1) Recognize the relevant principles of basic communication, design and web design.
  2) Recognize contemporary, original, aesthetic and applicable digital design products.
  3) Recognizes and follows the authorities in the field of art and design
Skills (Describe as Cognitive and/or Practical Skills.)
  1) Creates digital design products and projects.
  2) Plans the creation, application and production stages of digital design.
  3) Uses computer aided digital design programs effectively and quickly.
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
  1) It independently prepares the idea, draft, concept creation and application processes in creating digital design products.
  2) Follows renewed communication and design perspectives and up-to-date computer programs.
  3) In advertising agencies, graphic design studios, advertising departments of companies; creates advertising campaign concepts and design products.

Weekly Course Schedule

Week Subject
Materials Sharing *
Related Preparation Further Study
1) The history of the internet, its introduction and development period. Website terms and intended use.
2) Coding languages ​​and processes, web site types according to their content.
3) Types of web sites in terms of content and applied methods.
4) The connection between graphic design and web design.
5) Explanation of UI design and UX design terms, learning process properties and application areas and sectoral differences.
6) SEO and site management from Digital Advertising Models.
7) Google Adwords and social media ads.
8) Mid-term Exam
9) What is an application? What are the application methods and the coding languages used? Sectoral application reviews.
10) Preparing static web site interface in Photoshop program.
11) Creating dynamic web site interface design in Photoshop program.
12) Creating an application interface design via Photoshop and Illustrator programs.
13) Creating Landing page interface design using Photoshop and Illustrator programs.
14) Project work; Creating a Landing page interface within the scope of a determined subject and creating supporting materials (slider, banner) images
15) Final Project Evaluation
*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks: - A'dan Z'ye Yeni Nesil Tekniklerle Web Tasarımı ve Web Programlama – Uğur
Gelişken
- Uygulamalarla Web Tasarımı - Abaküs Yayınları
References: - Responsive Web Tasarımı Uygulamaları – Burak Tokak
- Web Tasarım Rehberi – Koray Sadıklar

Level of Contribution of the Course to PLOs

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Programme Learning Outcomes Contribution Level (from 1 to 5)
1) Explain the fundamental concepts, historical development, and theoretical framework of graphic design.
2) Define typography, color theory, and composition principles in visual communication design.
3) Evaluate the social, cultural, and ethical aspects of graphic design to develop an interdisciplinary perspective.
4) Develop original and innovative design solutions using creative problem-solving methods.
5) Apply visual hierarchy, perception psychology, and user experience (UX) principles to design for international markets.
6) Effectively use digital tools and design software to produce professional graphic design work.
7) Take responsibility in international graphic design projects individually or within a team to develop creative solutions.
8) Manage graphic design projects and plan processes while applying a professional work discipline.
9) Continuously improve by following global innovations, technologies, and methodologies in graphic design.
10) Adopt intercultural design principles to create visual solutions for global audiences.
11) Develop design solutions that are culturally sensitive, ethically appropriate, and sustainable.
12) Work independently or participate in teamwork within graphic design processes.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Teaching and Learning Methods defined at the Programme Level
Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Homework
Project Preparation
Brain Storming
Individual and Group Work

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Aassessment and evaluation Methods defined at the Programme Level
Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam
Quiz
Homework Evaluation
Practice Exam

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods # of practice per semester Level of Contribution
Quizzes 1 % 10.00
Homework Assignments 1 % 10.00
Midterms 1 % 30.00
Semester Final Exam 1 % 50.00
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities # of Activities per semester Duration (hour) Total Workload
Course 12 3 36
Laboratory 0 0 0
Application 3 10 30
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 0 0 0
Presentations / Seminar 0 0 0
Project 0 0 0
Homework Assignments 1 10 10
Total Workload of Teaching & Learning Activities - - 76
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities # of Activities per semester Duration (hour) Total Workload
Quizzes 2 6 12
Midterms 1 3 3
Semester Final Exam 1 5 5
Total Workload of Assesment & Evaluation Activities - - 20
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) 96
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) 4