SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60214METOZ-GRT0363	Typography I	2	Fall	2	2	3	5

Course Type :	Compulsory
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Doçent Dr. MERVA KELEKÇİ OLGUN
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:	Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	By introducing typography, it is aimed to form the basis of the typography course to be taken in the following years. By learning the form structures of letters, basic design elements and typographic layouts are introduced. Thanks to the research topics, it is to deliberately examine the masters of classical printing and typeface designers.
Course Content:	Of the basic design elements; Concepts of emphasis, balance, harmony, hierarchy, symmetry-asymmetry are adapted to writing forms. Font Anatomy, Font Classification, espas, serif-san serif analysis are made.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Recognizes the letter families.

2) Understands the place and importance of typography design.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Distinguish the characteristics of the typefaces.

2) Evaluates the field-specific theoretical and practical knowledge.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) Uses the possibilities of publishing technology while designing letters according to the subject.

2) Uses typography effectively according to product features.

3) Knows the principles and methods of typography. Makes typographic designs specific to the field.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Typography history and development
2)	Application to comprehend the anatomy and evolution of letterforms
3)	Continue to practice
4)	Understanding the contrasting visual properties of letter forms. Practice
5)	Continue to practice
6)	Espas, Serifed, Serifed Lettering
7)	Practice
8)	Midterm
9)	Visual hierarchy and establishing typographic affinities.
10)	Practice
11)	Practice on typefaces families
12)	Work continues on the fonts.
13)	Work continues on the fonts.
14)	Practice

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:

Leonard, N. ve Ambrose, G. (2015) ​Tasarım için Araştırma (çev. Bengisu Bayrak). İstanbul: Literatür Yayınları

References:

İletişim ve grafik tasarım / Prof. Dr. Emre Becer ● Harflerle tasarım / James Craig – William Bevington ● Grafik Tasarımda Tipografi /Gavin Ambrose-Paul Harris Çev. Bengisu Bayrak ● Çağdaş Tipografinin Temelleri/ Namık Kemal Sarıkavak ● Çağdaş Tipografinin Temelleri/ Namık Kemal Sarıkavak ● Art of The Printed Book 1455-1955; David R. GODINE, Masterpieces of Typography Through Five Centuries from the Colletions of the Pierpont Morgan Library, 1973, New York. ● A Short History of The Printed Word, Warren Chappel, Knopf Press, 1970. ● Basic Typography, A Desing Manual, James Craig, Watson-Guptill, 1991, New York. ● Basım Sanayii’nin Temel Kavramları,Şevket Evliyagil,Ajans-TürkMatbaacılık, 1972; 1985, Ankara.

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Explain the fundamental concepts, historical development, and theoretical framework of graphic design.
2)	Define typography, color theory, and composition principles in visual communication design.
3)	Evaluate the social, cultural, and ethical aspects of graphic design to develop an interdisciplinary perspective.
4)	Develop original and innovative design solutions using creative problem-solving methods.
5)	Apply visual hierarchy, perception psychology, and user experience (UX) principles to design for international markets.
6)	Effectively use digital tools and design software to produce professional graphic design work.
7)	Take responsibility in international graphic design projects individually or within a team to develop creative solutions.
8)	Manage graphic design projects and plan processes while applying a professional work discipline.
9)	Continuously improve by following global innovations, technologies, and methodologies in graphic design.
10)	Adopt intercultural design principles to create visual solutions for global audiences.
11)	Develop design solutions that are culturally sensitive, ethically appropriate, and sustainable.
12)	Work independently or participate in teamwork within graphic design processes.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Problem Solving
Views
Homework
Project Preparation
Brain Storming
Individual and Group Work

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Homework Evaluation
Practice Exam

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Quizzes	1	% 10.00
Homework Assignments	1	% 10.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	4	10	40
Laboratory	0	0	0
Application	4	6	24
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	0	0	0
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	1	6	6
Total Workload of Teaching & Learning Activities	-	-	70
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	10	20
Midterms	1	10	10
Semester Final Exam	1	20	20
Total Workload of Assesment & Evaluation Activities	-	-	50
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			120
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			5