ECTS Information Package / Course Catalogue
HOME INSTITUTIONAL INFORMATION
INFORMATION ON DEGREE PROGRAMMES
Public Relations and Advertising
CERTIFICATE PROGRAMMES
    USEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTS
    USEFUL LINKS AND DOCUMENTSADITIONAL & SUPPORTING INFORMATION

    PUBLIC RELATIONS AND ADVERTISING BACHELOR`S (FIRST CYCLE) DEGREE PROGRAMME

    Qualification Awarded
    Length of Programme (Year)
    Total Number of ECTS Credits
    Type of Education
    		 Level of Qualification & Field of Study


    Bachelor's (First Cycle) Degree

    4

    240

    Full Time
    • TQF Qualification Type: Academic
    • TQF, TQF-HE, EQF-LLL, ISCED (2011): Level 6
    • QF-EHEA: First Cycle
    • Yönelim: Academic
    • Sınıflandırma (ISCED 2013):022 Temel Öğrenme Alanı:22
    • Kategori: Ana Yeterlilik

    COURSE & PROGRAM OUTCOMES MATRIX

    (Matrix below shows how the courses in the curriculum of the programme associates with the programme learning outcomes as well as the level of their association in verbally and numerically illustrated matrices.)

    No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
               
    No Effect ED (Lowest) D (Low) O (Average) Y (High) EY (Highest)
               
    No Effect Lowest Low Average High Highest
               
    Program Outcomes 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Total %
    Courses
    ATA6402 Principles of Atatürk and History of Turkish Revolution 0 0.00
    ATA6402 Principles of Atatürk and History of Turkish Revolution
    ATA6402 Principles of Atatürk and History of Turkish Revolution
    BLF6101 Philosophy of Science 1 2 3 4.00
    BLF6101 Philosophy of Science ED D
    BLF6101 Philosophy of Science
    BLY6101 Scientific Writing 1 1 3 5 6.67
    BLY6101 Scientific Writing ED ED O
    BLY6101 Scientific Writing
    GRT6205 Sanat Tarihi 4 4 4 4 16 21.33
    GRT6205 Sanat Tarihi Y Y Y Y
    GRT6205 Sanat Tarihi
    HIR6101 Advertising 4 2 5 5 4 4 5 29 38.67
    HIR6101 Advertising Y D EY EY Y Y EY
    HIR6101 Advertising
    HIR6102 Interpersonal Communication 0 0.00
    HIR6102 Interpersonal Communication
    HIR6102 Interpersonal Communication
    HIR6103 Public Relations I 5 4 3 5 3 2 4 2 3 5 4 4 4 2 50 66.67
    HIR6103 Public Relations I EY Y O EY O D Y D O EY Y Y Y D
    HIR6103 Public Relations I
    HIR6104 Public Relations II 5 3 3 3 2 16 21.33
    HIR6104 Public Relations II EY O O O D
    HIR6104 Public Relations II
    HIR6106 Marketing Communication and Business Management 3 3 2 5 5 5 1 4 2 4 1 5 40 53.33
    HIR6106 Marketing Communication and Business Management O O D EY EY EY ED Y D Y ED EY
    HIR6106 Marketing Communication and Business Management
    HIR6108 Media Literacy 5 5 3 4 1 3 3 4 28 37.33
    HIR6108 Media Literacy EY EY O Y ED O O Y
    HIR6108 Media Literacy
    HIR6201 Event Management in Public Relations 2 2 2 1 3 2 12 16.00
    HIR6201 Event Management in Public Relations D D D ED O D
    HIR6201 Event Management in Public Relations
    HIR6202 Public Relations Campaigns and Practices 0 0.00
    HIR6202 Public Relations Campaigns and Practices
    HIR6202 Public Relations Campaigns and Practices
    HIR6203 News and News Writing 1 3 3 3 3 4 4 4 3 4 4 4 4 3 4 51 68.00
    HIR6203 News and News Writing ED O O O O Y Y Y O Y Y Y Y O Y
    HIR6203 News and News Writing
    HIR6204 Artificial Intelligence in Public Relations and Advertising 0 0.00
    HIR6204 Artificial Intelligence in Public Relations and Advertising
    HIR6204 Artificial Intelligence in Public Relations and Advertising
    HIR6301 Brand Management 4 4 4 5 4 5 5 31 41.33
    HIR6301 Brand Management Y Y Y EY Y EY EY
    HIR6301 Brand Management
    HIR6302 Corporate Identity and Image Management 3 4 4 5 5 21 28.00
    HIR6302 Corporate Identity and Image Management O Y Y EY EY
    HIR6302 Corporate Identity and Image Management
    HIR6303 Crisis Communication 1 4 3 3 4 5 20 26.67
    HIR6303 Crisis Communication ED Y O O Y EY
    HIR6303 Crisis Communication
    HIR6304 Media psychology 2 1 5 4 3 4 2 2 3 4 3 2 4 3 3 45 60.00
    HIR6304 Media psychology D ED EY Y O Y D D O Y O D Y O O
    HIR6304 Media psychology
    HIR6305 Communication Management 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 59 78.67
    HIR6305 Communication Management Y Y Y Y O Y Y Y Y Y Y Y Y Y Y
    HIR6305 Communication Management
    HIR6306 Content and Writing Workshop 1 2 1 4 5 2 1 1 5 3 25 33.33
    HIR6306 Content and Writing Workshop ED D ED Y EY D ED ED EY O
    HIR6306 Content and Writing Workshop
    HIR6400 Work Placement Training 0 0.00
    HIR6400 Work Placement Training
    HIR6400 Work Placement Training
    HIR6401 Political Communication and Political Campaigns 3 3 5 5 5 5 5 5 4 4 5 4 4 5 5 67 89.33
    HIR6401 Political Communication and Political Campaigns O O EY EY EY EY EY EY Y Y EY Y Y EY EY
    HIR6401 Political Communication and Political Campaigns
    HIR6403 Project Design (Public Relations) 5 1 4 5 5 2 5 3 4 34 45.33
    HIR6403 Project Design (Public Relations) EY ED Y EY EY D EY O Y
    HIR6403 Project Design (Public Relations)
    HIR6405 Corporate Social Responsibility and Sponsorship 2 4 1 2 5 3 2 4 3 1 27 36.00
    HIR6405 Corporate Social Responsibility and Sponsorship D Y ED D EY O D Y O ED
    HIR6405 Corporate Social Responsibility and Sponsorship
    ILT6105 Communication Theories 5 3 2 3 3 3 5 5 5 5 5 5 49 65.33
    ILT6105 Communication Theories EY O D O O O EY EY EY EY EY EY
    ILT6105 Communication Theories
    ILT6204 Advertising design 5 5 5 5 5 25 33.33
    ILT6204 Advertising design EY EY EY EY EY
    ILT6204 Advertising design
    ING6101 English 1 1 1.33
    ING6101 English ED
    ING6101 English
    ING6102 Academic English 0 0.00
    ING6102 Academic English
    ING6102 Academic English
    KRY6101 Career Planning 2 1 4 2 2 11 14.67
    KRY6101 Career Planning D ED Y D D
    KRY6101 Career Planning
    TRK6402 Turkish Language 1 1 1 1 1 3 2 10 13.33
    TRK6402 Turkish Language ED ED ED ED ED O D
    TRK6402 Turkish Language
    Elective Course I (Seçmeli Ders I (Program))
    Elective Course III (Seçmeli Ders III (Program))
    Elective Course V (Seçmeli Ders V (Program))
    Elective Course VII (Seçmeli Ders VII (Program))
    Seçemli Ders IX (Seçmeli Ders IX (Program))
    University Elective (Seçmeli Ders VIII (Üniversite - L))
    University Elective (Seçmeli Ders X (Üniversite- L))
    University Elective (Seçmeli Ders VI (Üniversite - L))
    University Elective (Seçmeli Ders IV (Üniversite - L))
    University Elective (Seçmeli Ders II (Üniversite - L))