PROGRAMME PROFILE

The E-Commerce and Marketing Associate Degree Program is a professionally oriented and practice-based higher education program positioned at the intersection of business administration, marketing, digital commerce, and electronic communication. The program is structured in accordance with the principles of the Bologna Process and the European Credit Transfer and Accumulation System (ECTS), and its level and field classifications are aligned with national and international qualification frameworks.

The program adopts an application-oriented educational approach addressing areas such as e-commerce, digital marketing, consumer behavior, logistics processes, digital advertising, and social media management. It aims to provide students with foundational knowledge related to electronic commerce processes and marketing practices in digitalized business environments from both theoretical and practical perspectives.

The curriculum has been developed by considering developments in digital transformation, online consumer behavior, data-driven marketing approaches, and electronic commerce applications. The teaching and learning process is conducted through theoretical courses, practical applications, case studies, project-based learning activities, and work-based learning practices. Through its practice-oriented structure, the program supports students in relating electronic commerce and marketing processes to real business environments. In addition, the Workplace Training course enables students to gain professional experience and observe sectoral practices directly within the business environment.

Program Specific Criteria

PSC-1: The integration of electronic commerce processes, digital marketing applications, and consumer-oriented online sales approaches is supported through the courses Introduction to E-Commerce, Marketing Management, Consumer Behavior, and Digital Marketing Communication and Strategies.

PSC-2: The integration of digital commerce processes with logistics and operational dimensions is supported through the courses Foreign Trade Operations, Logistics Management, and E-Commerce Logistics.

PSC-3: The application-based treatment of digital advertising, social media management, and content production processes is supported through the courses Digital Advertising and Social Media and Content Marketing.

PSC-4: The work-based learning approach integrating theoretical knowledge with practical environments is structured through the Workplace Training course.

PSC-5: Current technological developments and changing consumer behaviors are addressed through the courses Marketing Management, Consumer Behavior, Digital Marketing Communication and Strategies, and Social Media and Content Marketing.