SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
HIR6401	Political Communication and Political Campaigns	4	Fall	3	0	3	6

Course Type :	Compulsory
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi MÜNÜR İPEK
Dersin Öğretim Eleman(lar)ı:	Dr. Öğr. Üyesi MÜNÜR İPEK
Dersin Kategorisi:	Field Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

The aim of this course is to examine the historical development of political communication from Ancient Greece to the present day, examine the methods and tools of political campaigns, and discuss the role of public opinion, propaganda, media, leadership, and digitalization in modern democracies. Students will gain theoretical knowledge of both the classical rhetorical tradition and contemporary political communication practices.

Course Content:

This course will examine political communication within its historical context. The course will cover rhetoric and forms of government in ancient Greece; Cicero and forum politics in Rome; the printing press, the Reformation, and early modern propaganda; the concept of public opinion in the modern period and Habermas's theory of the public sphere; the role of the press, radio, and television in political communication in the 19th and 20th centuries; political advertising and image management; public opinion polls and data-driven campaigns; digitalization, social media, and microtargeting; and political communication and election campaigns in Turkey.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Explain the historical development and basic concepts of political communication.

2) Can recognize different forms of political communication from Ancient Greece to the digital age.

3) Can comparatively examine propaganda, public opinion, advertising and digital campaign strategies.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Analyze modern election campaigns from a historical and theoretical perspective.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) Can make critical assessments of current election campaigns.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Introduction and conceptual framework – What is political communication? Basic concepts.
2)	2) Politics and communication in ancient Greece – Agora, rhetoric, forms of government from Plato's Republic.
3)	Politics and communication in Rome and the Middle Ages: Cicero's rhetoric, the relationship between the church and legitimacy.
4)	Modernism and modern democracy – Nation-state, representation.
5)	The concept of public opinion in the modern period, the need for persuasion of the masses and Habermas's theory of the public sphere.
6)	Press, radio and propaganda in the 19th and 20th centuries – examples from Nazi Germany, Adolf Hitler's Election Campaign.
7)	Midterm
8)	Ottoman Period – Second Constitutional Monarchy, newspapers, cartoon magazines, propaganda methods of the Committee of Union and Progress.
9)	The Single Party Period – CHP’s communication strategies, Atatürk’s speeches, community centers, nation building through radio and press.
10)	The television age – the Kennedy–Nixon debate, visual media transforming politics.
11)	From the Democrat Party to the Present – ​​Election campaigns since 1950; the DP’s slogan, television during the Özal era, election campaigns after the 2000s.
12)	Political advertising – Negative advertising, the “Daisy Girl” example and examples in Turkey.
13)	Data-driven public opinion research and the rise of digital campaigns – examples from Turkey and the USA.
14)	Political leadership and image management – ​​Charisma, crisis communication, leadership styles.

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:

References:

Aziz, A. (2017). Siyasal İletişim. Ankara: Nobel. Çankaya, E. (2015). Dünya’da ve Türkiye’de Siyasal İletişim. İstanbul: İmge. Doğan, A. (2017). Türkiye’de Siyasal İletişim ve Siyasal Davranış. Ankara: Nobel. İpek, M. (2019). Siyasal İletişim Kampanyalarında Kültürel Bir Değer Olarak Bireysellik - Kolektivizm Üzerine Bir İnceleme, Yüksek Lisans Tezi, Marmara Üniversitesi Sosyal Bilimler Enstitüsü Halkla İlişkiler Anabilim Dalı.

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)	1	2	4	3	5
Program Öğrenme Çıktıları (PÖÇ)
1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
2) Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3) Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4) Can develop public relations and advertising campaigns through target audience analysis.
5) Can create innovative communication solutions using traditional and digital media tools.
6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7) Can take responsibility in public relations and advertising projects both individually and in team settings.
8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9) Can follow new trends and technological developments in public relations and advertising.
10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11) Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12) Can plan and implement crisis management, reputation management, and brand management processes.
13) Can establish effective verbal and written communication in public relations and advertising processes.
14) Can develop professional relationships in multicultural and global communication contexts.
15) Can develop digital strategies in public relations and advertising using new media tools.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.	3
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.	3
3)	Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.	5
4)	Can develop public relations and advertising campaigns through target audience analysis.	5
5)	Can create innovative communication solutions using traditional and digital media tools.	5
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.	5
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.	5
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.	5
9)	Can follow new trends and technological developments in public relations and advertising.	4
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.	4
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.	5
12)	Can plan and implement crisis management, reputation management, and brand management processes.	4
13)	Can establish effective verbal and written communication in public relations and advertising processes.	4
14)	Can develop professional relationships in multicultural and global communication contexts.	5
15)	Can develop digital strategies in public relations and advertising using new media tools.	5

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Homework
Questions Answers
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam
Homework Evaluation
Active Participation in Class

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Homework Assignments	2	% 15.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Active Participation in Class	1	% 5.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE