Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Define and exemplify core topics such as conformity, obedience, social influence, attitude change, prejudice, and group dynamics.
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2) Describe classical social psychology experiments (e.g., Asch, Milgram, Zimbardo, Festinger, Tajfel) and relate them to contemporary social phenomena.
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3) Analyze social psychological processes (e.g., conformity, stereotypes, social identity, aggression, prosocial behavior) through real-life examples.
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4) Apply social psychological theories to societal issues (e.g., discrimination, gender, media influence, social media addiction).
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5) Develop communication, critical thinking, and problem-solving skills through group projects, presentations, and role-playing activities.
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6) Demonstrate awareness of ethical principles in social psychology research.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Explain the basic concepts, theories, and research methods of social psychology.
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
1. Introduction to Social Psychology |
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| 2) |
2. Definition, Historical Background |
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| 3) |
3. Basic Concepts - Research Methods |
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| 4) |
4. Social Cognition and Heuristics |
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| 5) |
Self – Self-Perception |
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| 6) |
Attitudes and Attitude Change |
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| 7) |
Social Influence – Obedience – Conformity |
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| 8) |
Midterm |
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| 9) |
Group Dynamics and Group Processes |
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| 10) |
Prejudice – Stereotypes – Discrimination |
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| 11) |
Rol Oynama (Rol Üstlenme – Canlandırma) |
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| 12) |
Student Presentations |
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| 13) |
Student Presentations |
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| 14) |
General Review |
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| Course Notes / Textbooks: |
öğretim üyesine ait ders notları
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| References: |
Dr.A.Kadir Özer Ben Değeri Tiryakiliği Seyredilmesi Zorunlu Flimler Ne biliyoruz ki (What To beleep Know),
Yardımcı Kitaplar Muzaffer Sheriff, Sosyal Psikoloji I,II; Clifford Morgan,
Psikolojiye Giriş Ders Kitabı Metin İnceoğlu; Tutum Algı İletişim Ne biliyoruz ki (What To beleep Know),
Aronson, E., Wilson, T. D., Akert, R. M. & Sommers, S. R. (2022). Sosyal Psikoloji. Kaknüs.
Kahneman, D. (2011). Thinking, Fast and Slow.
Tversky, A. & Kahneman, D. (1974). Judgment under Uncertainty: Heuristics and Biases.
Fiske, S. T. & Taylor, S. E. (2017). Social Cognition (4th Ed.).
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
| 1) |
Can explain the fundamental concepts, theories, and models of public relations and advertising. |
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| 2) |
Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising. |
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| 3) |
Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising. |
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| 4) |
Can develop public relations and advertising campaigns through target audience analysis. |
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| 5) |
Can create innovative communication solutions using traditional and digital media tools. |
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| 6) |
Can evaluate public relations and advertising strategies by conducting effectiveness analysis. |
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| 7) |
Can take responsibility in public relations and advertising projects both individually and in team settings. |
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| 8) |
Can utilize leadership and decision-making skills when determining public relations and advertising strategies. |
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| 9) |
Can follow new trends and technological developments in public relations and advertising. |
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| 10) |
Can generate knowledge in the field of public relations and advertising by using research and analytical skills. |
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| 11) |
Can act in accordance with ethical and social responsibility principles in public relations and advertising. |
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| 12) |
Can plan and implement crisis management, reputation management, and brand management processes. |
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| 13) |
Can establish effective verbal and written communication in public relations and advertising processes. |
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| 14) |
Can develop professional relationships in multicultural and global communication contexts. |
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| 15) |
Can develop digital strategies in public relations and advertising using new media tools. |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
1 |
42 |
42 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
1 |
20 |
20 |
| Presentations / Seminar |
1 |
6 |
6 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
0 |
0 |
0 |
| Total Workload of Teaching & Learning Activities |
- |
- |
68 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
1 |
3 |
3 |
| Midterms |
1 |
36 |
36 |
| Semester Final Exam |
1 |
46 |
46 |
| Total Workload of Assesment & Evaluation Activities |
- |
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85 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
153 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
6 |