USEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTS ADITIONAL & SUPPORTING INFORMATION

SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
IMC6218	Representation Techniques	3	Spring	3	0	3	6

Course Type :	University Elective
Cycle:	Bachelor TQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Öğretim Görevlisi Dr. BURCU KESKİN
Dersin Öğretim Eleman(lar)ı:	Öğretim Görevlisi Dr. BURCU KESKİN
Dersin Kategorisi:	Competency Development (University Elective)

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

The aim of this course is to equip Interior Architecture and Environmental Design students with the knowledge of visual communication, graphic design, composition, and hierarchy necessary to transform their design ideas into effective, legible, and professional presentation boards. Within the scope of the course, students are expected to develop a presentation language that accurately conveys the design process in conceptual, visual, and technical terms, to consciously apply graphic systems used in project representation, and to become familiar with academic and professional presentation standards.

Course Content:

This course focuses on the production of presentation boards and concept boards within the framework of basic design principles, visual perception, and graphic communication theories. The course content includes:
• Visual hierarchy and grid systems,
• Color theory,
• The translation of diagrams, sketches, schemes, and technical drawings into presentation formats,
• Concept development and methods of conceptual narration,
• Board layout, scale, use of negative space, and narrative structure,
• Digital presentation tools and printing techniques.

The course is conducted through a combination of theoretical instruction and applied board production exercises, and supports students in developing an original presentation language tailored to their own design projects.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) The gap between basic design labels and graphic design policies.
2) It defines the concepts of visual perception, hierarchy, and composition within the context of presentation boards.
3) It covers the role of color theory, typography, and grid systems in presentation design.
4) It distinguishes the functional differences between concept sheets and presentation sheets.
5) It defines academic and professional presentation standards.
Skills *(Describe as Cognitive and/or Practical Skills.)*
1) It presents the design idea in a readable and effective way through graphic language.
2) It creates sheet layouts using visual hierarchies and grid systems.
3) They apply color, typography, and visual elements consciously and consistently.
4) It produces concept boards and presentation boards.
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*
1) Mesleki sunum ve jüri süreçlerine hazır hale gelir.
2) They gain the ability to express the design process visually and conceptually.
3) They take responsibility for presentations in both individual and group work.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Introduction - Getting to know each other, presenting the course content and expectations.
2)	Week 2: Introduction to basic design principles in presentation board design.
3)	Week 3: Fundamental design elements and principles: point, line, shape/spot (tone), balance, rhythm, emphasis, and unity.
4)	Week 4: Gestalt principles, visual perception, readability, and analysis of presentation board examples; color theory: introduction to color concepts, systems, perception, and application.
5)	Week 5: Visual communication language, types of graphic representation, graphic approaches in interior architecture presentations, and moodboard development.
6)	Week 6: Creating visual hierarchy; grid systems (modular, column-based, and free grids); presentation board layout practices; typography: typefaces, font size, line spacing, alignment, and text–image balance in presentation boards.
7)	Week 7: Presentation board exercises based on fundamental graphic design principles.
8)	Week 8: Midterm Examination – Presentation and evaluation.
9)	Week 9: Concept development: keywords, metaphors, storytelling techniques, and review of concept board examples.
10)	Week 10: Visualization of concepts; sketching and collage techniques; applied concept board workshop.
11)	Week 11: Final board layout practices: placement of plans, sections, and elevations with visual hierarchy strategies.
12)	Week 12: Project Development: Concept presentation board.
13)	Week 12: Project Development: Concept presentation board.
14)	Week 14: Final Project – Concept Presentation Board Submission and Final Examination Assessment.
15)	FINAL
16)	FINAL

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)	1	2	3	4	5	1	2	3	4	3	4	5
Program Öğrenme Çıktıları (PÖÇ)
1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
2) Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3) Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4) Can develop public relations and advertising campaigns through target audience analysis.
5) Can create innovative communication solutions using traditional and digital media tools.
6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7) Can take responsibility in public relations and advertising projects both individually and in team settings.
8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9) Can follow new trends and technological developments in public relations and advertising.
10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11) Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12) Can plan and implement crisis management, reputation management, and brand management processes.
13) Can establish effective verbal and written communication in public relations and advertising processes.
14) Can develop professional relationships in multicultural and global communication contexts.
15) Can develop digital strategies in public relations and advertising using new media tools.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3)	Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4)	Can develop public relations and advertising campaigns through target audience analysis.
5)	Can create innovative communication solutions using traditional and digital media tools.
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9)	Can follow new trends and technological developments in public relations and advertising.
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12)	Can plan and implement crisis management, reputation management, and brand management processes.
13)	Can establish effective verbal and written communication in public relations and advertising processes.
14)	Can develop professional relationships in multicultural and global communication contexts.
15)	Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Demonstration

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Application	1	% 15.00
Midterms	1	% 35.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	3	42
Laboratory	0	0	0
Application	3	3	9
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	0	0	0
Presentations / Seminar	0	0	0
Project	1	10	10
Homework Assignments	1	14	14
Total Workload of Teaching & Learning Activities	-	-	75
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	0	0	0
Midterms	1	36	36
Semester Final Exam	1	46	46
Total Workload of Assesment & Evaluation Activities	-	-	82
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			157
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			6

Course Notes / Textbooks:
References:	Ders Notları / Kitaplar: 1-Spankie R., "İç Mekân Çizimi ve Sunumu", Literatür Yayıncılık, İstanbul, 2012. 2-Farrelly L., "Mimarlıkta; Sunum Teknikleri", Literatür Yayıncılık, İstanbul, 2012. Diğer Kaynaklar: 1-Ching, F., "Architectural Graphics", John Wiley & Sons, Inc., New Jersey, 2009. 2-Parramon, "Çizim Tekniklerine Dair Herşey", İnkılap Yayınevi, İstanbul, 1998.