SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
ISL6102	Fundamentals of Management	2	Spring	3	0	3	6

Course Type :	University Elective
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi NESLİ ÇANKIRI KIRAN
Dersin Öğretim Eleman(lar)ı:	Doçent Dr. BURCU AYDIN KÜÇÜK Dr. Öğr. Üyesi NESLİ ÇANKIRI KIRAN
Dersin Kategorisi:	Competency Development (University Elective)

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

The aim of the course is for students to learn the concept of management from social and organizational perspectives, to understand and interpret its evolution throughout history and the social, political and economic changes that have influenced this process, to distinguish the roles and functions of managers within the organization, and to gain knowledge about contemporary management techniques used in today's organizations.

Course Content:

During the course, students are informed about the concept of management, the distinction between managers and leaders, management functions and levels, and contemporary management techniques.

Course Specific Rules

Students are required to attend the course having reviewed the lecture notes and articles uploaded to the system beforehand and being prepared to speak on the subject.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Explains the concept of management and its importance and values ​​at the social level.

2) Knows the changes in management approaches throughout organization history and evaluates their impact on today's management practices.

3) Distinguishes the differences between a manager and a leader.

4) Lists management functions and evaluate management activities in organizations according to managerial levels.

5) Knows contemporary management approaches and evaluates them according to business requirements.

6) Knows the types of innovation and crisis and evaluates the management process required for the organization.

7) Knows the types of differences and conflicts and evaluates the management process required for the business.

8) Knows the types of change and risks and evaluates the management process required for the business.

Skills (Describe as Cognitive and/or Practical Skills.)

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	General Overview of the Concept of Management	Before coming to class, you should review the weekly materials available under the course in the online.beykoz system.
2)	Historical Development of Management	Before coming to class, you should review the weekly materials available under the course in the online.beykoz system.
3)	Classical and Neoclassical Management Thoughts' Perspectives on the "Management"	Before coming to class, you should review the weekly materials available under the course in the online.beykoz system.
4)	Modern and Post-Modern Management Thoughts' Views of the "Management"	Before coming to class, you should review the weekly materials available under the course in the online.beykoz system.
5)	Management and Leadership; Concepts & Differences	Before coming to class, you should review the weekly materials available under the course in the online.beykoz system.
6)	Management Levels in Businesses and the Planning Function of Management	Before coming to class, you should review the weekly materials available under the course in the online.beykoz system.
7)	Organizing and Directing Functions of Management	Before coming to class, you should review the weekly materials available under the course in the online.beykoz system.
8)	MIDTERM	..
9)	Stuffing and Control Functions of Management	Before coming to class, you should review the weekly materials available under the course in the online.beykoz system.
10)	Contemporary Management Approaches I – Innovation Management	Before coming to class, you should review the weekly materials available under the course in the online.beykoz system.
11)	Contemporary Management Approaches II – Crisis Management	Before coming to class, you should review the weekly materials available under the course in the online.beykoz system.
12)	Contemporary Management Approaches III – Diversity Management and Conflict Management	Before coming to class, you should review the weekly materials available under the course in the online.beykoz system.
13)	Contemporary Management Approaches IV – Change Management and Risk Management	Before coming to class, you should review the weekly materials available under the course in the online.beykoz system.
14)	Contemporary Management Approaches V – Knowledge Management	Before coming to class, you should review the weekly materials available under the course in the online.beykoz system.
15)	FINAL Exam	..

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:	• Klasik Yönetim Düşüncesi, Aykut Berber, Alfa Yayınları • Yönetim Felsefesi, Christopher Hodgkinson / Çeviri Editörleri; İbrahim Anıl & Binali Doğan, Beta Yayınları • Yönetim: Örgüt ve Yönetim Kuramları, Nail Öztaş, Otorite Yayınları • Çağdaş Yönetim Bilimi, Prof. Dr. Şadi Can Saruhan, Müge Leyla Yıldız, Beta Yayınları
References:	• Çalışma Düşüncesi, John W. Budd, Ayrıntı Yayınları • Yaşadığımız Sefalet, André Gorz, Ayrıntı Yayınları • Akışkan Hayat, Zygmunt Bauman, Ayrıntı Yayınları • İşletme Hastalığına Tutulmuş Toplum, Vincent de Gaulejac, Ayrıntı Yayınları • Ücretli Çalışmanın Tarihçesi, Robert Castel, İletişim Yayınları

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)	1	2	3	4	5	6	7	8
Program Öğrenme Çıktıları (PÖÇ)
1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
2) Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3) Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4) Can develop public relations and advertising campaigns through target audience analysis.
5) Can create innovative communication solutions using traditional and digital media tools.
6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7) Can take responsibility in public relations and advertising projects both individually and in team settings.
8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9) Can follow new trends and technological developments in public relations and advertising.
10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11) Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12) Can plan and implement crisis management, reputation management, and brand management processes.
13) Can establish effective verbal and written communication in public relations and advertising processes.
14) Can develop professional relationships in multicultural and global communication contexts.
15) Can develop digital strategies in public relations and advertising using new media tools.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3)	Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4)	Can develop public relations and advertising campaigns through target audience analysis.
5)	Can create innovative communication solutions using traditional and digital media tools.
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9)	Can follow new trends and technological developments in public relations and advertising.
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12)	Can plan and implement crisis management, reputation management, and brand management processes.
13)	Can establish effective verbal and written communication in public relations and advertising processes.
14)	Can develop professional relationships in multicultural and global communication contexts.
15)	Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Problem Solving
Reading
Homework
Brain Storming
Questions Answers
Individual and Group Work
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam
Homework Evaluation
Active Participation in Class
Participation in Discussions

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Homework Assignments	4	% 15.00
Midterms	1	% 35.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	13	3	39
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	12	1	12
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	4	4	16
Total Workload of Teaching & Learning Activities	-	-	67
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	0	0	0
Midterms	1	30	30
Semester Final Exam	1	50	50
Total Workload of Assesment & Evaluation Activities	-	-	80
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			147
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			6