| Course Objectives: |
To provide students with an understanding of the concept of quality through the basic principles of management and organization; and to provide a holistic perspective on improving the management quality of institutions by recognizing national and international management system standards, excellence models and other management frameworks. |
| Course Content: |
This course explores the development of the concept of quality, starting with the fundamental principles of management and organization, national and international quality standards, and excellence models. ISO management system standards (ISO 9001, ISO 14001, ISO 45001, ISO 27001, ISO 10002, etc.), the EFQM Excellence Model, the Baldrige Model, and other management frameworks are examined to provide a holistic perspective on improving management quality. Supported by exemplary applications and current developments from various sectors, the course aims to equip students with the ability to understand and evaluate a quality-focused management approach. |
Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
|
|
|
|
| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
|
1) Explains the basic concepts of management and organization.
|
| Skills
(Describe as Cognitive and/or Practical Skills.)
|
1) Analyzes quality management practices with examples from sectors.
|
| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
|
1) Applies holistic approaches to improving management quality.
|
2) Understands the principles of quality, excellence and continuous improvement.
|
3) It defines the common principles of ISO management system standards.
|
4) Interpret the EFQM Excellence Model and other quality frameworks.
|
| Week |
Subject |
Materials Sharing * |
|
Related Preparation |
Further Study |
| 1) |
Introduction, scope and objectives of the course, concepts of management and organization, relationship between management quality and institutional success |
|
|
| 2) |
Development of management thought, classical, neo-classical and modern approaches, foundations of quality-oriented management approach |
|
|
| 3) |
The concept of quality: definitions, evolution, quality culture, quality management, quality assurance and quality control differences |
|
|
| 4) |
The role of international standardization, the structure of ISO and standardization processes, the logic of management systems |
|
|
| 5) |
ISO 9001 Quality Management System, Process approach, customer focus, continuous improvement |
|
|
| 6) |
Integrated Management Systems, Integration of different ISO standards and application examples |
|
|
| 7) |
ISO 10002 Customer Satisfaction Management System, Customer Relations and Service Quality |
|
|
| 8) |
ISO 14001 Environmental Management System, Sustainability and environmental performance |
|
|
| 9) |
ISO 45001 Occupational Health and Safety Management System, Employee safety and risk-based thinking |
|
|
| 10) |
ISO 27001 Information Security Management System, Digitalization, data security and management quality |
|
|
| 11) |
EFQM Excellence Model: Basic Concepts, Criteria, Relationship with TQM and Continuous Improvement |
|
|
| 12) |
Other management frameworks: Baldrige Model, Deming Model, Six Sigma, Kaizen, Lean management approaches |
|
|
| 13) |
Current developments in management quality, Digital transformation, Industry 5.0 and quality management, New sustainability-oriented standards (ISO 56000 Innovation Management, etc.) |
|
|
| 14) |
General evaluation and project presentations |
|
|
| |
Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
| 1) |
Can explain the fundamental concepts, theories, and models of public relations and advertising. |
|
| 2) |
Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising. |
|
| 3) |
Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising. |
|
| 4) |
Can develop public relations and advertising campaigns through target audience analysis. |
|
| 5) |
Can create innovative communication solutions using traditional and digital media tools. |
|
| 6) |
Can evaluate public relations and advertising strategies by conducting effectiveness analysis. |
|
| 7) |
Can take responsibility in public relations and advertising projects both individually and in team settings. |
|
| 8) |
Can utilize leadership and decision-making skills when determining public relations and advertising strategies. |
|
| 9) |
Can follow new trends and technological developments in public relations and advertising. |
|
| 10) |
Can generate knowledge in the field of public relations and advertising by using research and analytical skills. |
|
| 11) |
Can act in accordance with ethical and social responsibility principles in public relations and advertising. |
|
| 12) |
Can plan and implement crisis management, reputation management, and brand management processes. |
|
| 13) |
Can establish effective verbal and written communication in public relations and advertising processes. |
|
| 14) |
Can develop professional relationships in multicultural and global communication contexts. |
|
| 15) |
Can develop digital strategies in public relations and advertising using new media tools. |
|
| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
3 |
42 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
14 |
1 |
14 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
1 |
30 |
30 |
| Total Workload of Teaching & Learning Activities |
- |
- |
86 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
0 |
0 |
0 |
| Midterms |
1 |
30 |
30 |
| Semester Final Exam |
1 |
30 |
30 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
60 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
146 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
6 |
ECTS Information Package / Course Catalogue
