SECTION I: GENERAL INFORMATION ABOUT THE COURSE |
| Course Code | Course Name | Year | Semester | Theoretical | Practical | Credit | ECTS |
| YTN6002 | Youth and Social Responsibility Project | 2 | Spring | 3 | 0 | 3 | 6 |
| Course Type : | University Elective |
| Cycle: | Bachelor TQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree |
| Language of Instruction: | Turkish |
| Prerequisities and Co-requisities: | N/A |
| Mode of Delivery: | Face to face |
| Name of Coordinator: | Instructor ZEHRA KAYA |
| Dersin Öğretim Eleman(lar)ı: |
Instructor ZEHRA KAYA |
| Dersin Kategorisi: | Competency Development (University Elective) |
SECTION II: INTRODUCTION TO THE COURSE |
| Course Objectives: | The aim of this course is to provide the students as citizens who are sensitive to the environment and have social responsability consciousness and produce projects. |
| Course Content: | In this course the students learn the aim and the tools of making a social responsabilty project, the steps of a social responsabillity project. |
| Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
|
1) It defines the concepts of civil society, volunteerism, and social responsibility; and conceptually explains the relationships between these concepts. |
||
|
2) This book explains the historical development, structure, and current functioning of civil society in Turkey and evaluates its social role. |
||
| Skills (Describe as Cognitive and/or Practical Skills.) | ||
| Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) | ||
|
1) They plan and implement a social responsibility project within a team, and find solutions to problems encountered throughout the process. |
||
|
2) It designs the basic project cycle for social responsibility projects, including needs analysis, stakeholder analysis, resource planning, and implementation steps. |
||
|
3) The project experience is evaluated in terms of ethics, social impact, and personal learning, and reports are prepared both orally and in writing. |
||
| Week | Subject | ||
| Related Preparation | Further Study | ||
| 1) | Civil society concept and social responsibility concept | ||
| 2) | Being youth in Turkey | ||
| 3) | Corporate social responsibility concept and various cases. | ||
| 4) | Visiting lecturer from a non govermental organization | ||
| 5) | Visiting lecturer form various sectors | ||
| 6) | Stakeholder analysis | ||
| 7) | Planning projects | ||
| 8) | Midterm | ||
| 9) | Project supervision | ||
| 10) | Project supervision | ||
| 11) | Project supervision | ||
| 12) | Project supervision | ||
| 13) | Project supervision | ||
| 14) | Project supervision | ||
| Course Notes / Textbooks: | İstanbul Bilgi Üniversitesi Sivil Toplum Kuruluşları Eğitim ve Araştırma Birimi Stk Çalışmaları Eğitim Dizisi |
| References: | İstanbul Bilgi Üniversitesi Sivil Toplum Kuruluşları Eğitim ve Araştırma Birimi Stk Çalışmaları Eğitim Dizisi |
DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ |
| Ders Öğrenme Çıktıları (DÖÇ) | 1 |
2 |
3 |
4 |
5 |
|||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Öğrenme Çıktıları (PÖÇ) | ||||||||||||||
| 1) Can explain the fundamental concepts, theories, and models of public relations and advertising. | ||||||||||||||
| 2) Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising. | ||||||||||||||
| 3) Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising. | ||||||||||||||
| 4) Can develop public relations and advertising campaigns through target audience analysis. | ||||||||||||||
| 5) Can create innovative communication solutions using traditional and digital media tools. | ||||||||||||||
| 6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis. | ||||||||||||||
| 7) Can take responsibility in public relations and advertising projects both individually and in team settings. | ||||||||||||||
| 8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies. | ||||||||||||||
| 9) Can follow new trends and technological developments in public relations and advertising. | ||||||||||||||
| 10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills. | ||||||||||||||
| 11) Can act in accordance with ethical and social responsibility principles in public relations and advertising. | ||||||||||||||
| 12) Can plan and implement crisis management, reputation management, and brand management processes. | ||||||||||||||
| 13) Can establish effective verbal and written communication in public relations and advertising processes. | ||||||||||||||
| 14) Can develop professional relationships in multicultural and global communication contexts. | ||||||||||||||
| 15) Can develop digital strategies in public relations and advertising using new media tools. | ||||||||||||||
SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs) |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Programme Learning Outcomes | Contribution Level (from 1 to 5) | |
| 1) | Can explain the fundamental concepts, theories, and models of public relations and advertising. | |
| 2) | Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising. | |
| 3) | Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising. | |
| 4) | Can develop public relations and advertising campaigns through target audience analysis. | |
| 5) | Can create innovative communication solutions using traditional and digital media tools. | |
| 6) | Can evaluate public relations and advertising strategies by conducting effectiveness analysis. | |
| 7) | Can take responsibility in public relations and advertising projects both individually and in team settings. | |
| 8) | Can utilize leadership and decision-making skills when determining public relations and advertising strategies. | |
| 9) | Can follow new trends and technological developments in public relations and advertising. | |
| 10) | Can generate knowledge in the field of public relations and advertising by using research and analytical skills. | |
| 11) | Can act in accordance with ethical and social responsibility principles in public relations and advertising. | |
| 12) | Can plan and implement crisis management, reputation management, and brand management processes. | |
| 13) | Can establish effective verbal and written communication in public relations and advertising processes. | |
| 14) | Can develop professional relationships in multicultural and global communication contexts. | |
| 15) | Can develop digital strategies in public relations and advertising using new media tools. |
SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE |
| Lectures | |
| Discussion | |
| Problem Solving | |
| Demonstration | |
| Project Preparation | |
| Technical Visit | |
| Course Conference | |
| Brain Storming | |
| Questions Answers | |
| Individual and Group Work | |
| Active Participation in Class |
| Midterm | |
| Presentation | |
| Quiz | |
| Homework Evaluation | |
| Active Participation in Class |
| Measurement and Evaluation Methods | # of practice per semester | Level of Contribution |
| Field Work | 1 | % 10.00 |
| Quizzes | 1 | % 5.00 |
| Homework Assignments | 1 | % 10.00 |
| Midterms | 1 | % 25.00 |
| Semester Final Exam | 1 | % 50.00 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE |
| WORKLOAD OF TEACHING & LEARNING ACTIVITIES | |||
| Teaching & Learning Activities | # of Activities per semester | Duration (hour) | Total Workload |
| Course | 13 | 2 | 26 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 0 | 0 | 0 |
| Presentations / Seminar | 1 | 10 | 10 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 2 | 3 | 6 |
| Total Workload of Teaching & Learning Activities | - | - | 42 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES | |||
| Assesment & Evaluation Activities | # of Activities per semester | Duration (hour) | Total Workload |
| Quizzes | 2 | 2 | 4 |
| Midterms | 1 | 15 | 15 |
| Semester Final Exam | 1 | 15 | 15 |
| Total Workload of Assesment & Evaluation Activities | - | - | 34 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) | 76 | ||
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) | 6 | ||