HOME INSTITUTIONAL INFORMATIONINFORMATION ON DEGREE PROGRAMMES Public Relations and AdvertisingCERTIFICATE PROGRAMMESUSEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTSADITIONAL & SUPPORTING INFORMATION

SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code Course Name Year Semester Theoretical Practical Credit ECTS
GAS6218 Sustainable Packaging 2 Spring 3 0 3 6
Course Type : University Elective
Cycle: Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction: Turkish
Prerequisities and Co-requisities: N/A
Mode of Delivery: Face to face
Name of Coordinator: Profesör Dr. EMİNE ESRA KASAPBAŞI
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi: Competency Development (University Elective)

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives: The aim of this course is to enable students to understand the fundamental concepts of packaging and sustainability and to evaluate packaging systems in terms of environmental impacts, life cycle thinking, and sustainable development principles.
Course Content: This course covers the concepts of packaging and sustainability, bio-based and renewable packaging materials, life cycle thinking, sustainable packaging design, environmental footprint assessment parameters of packaging systems, and sustainable packaging applications for food products.

Course Specific Rules

As course requirements, students are expected to attend classes, actively participate in in-class discussions and assessments, complete their assignments on time, and check their emails daily through the OIS.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
Knowledge (Described as Theoritical and/or Factual Knowledge.)
  1) Defines the concepts of packaging and sustainability and explains the relationship between them.
  2) Evaluates the environmental impacts of packaging systems using life cycle thinking.
Skills (Describe as Cognitive and/or Practical Skills.)
  1) Analyzes sustainable and renewable packaging solutions for food products.
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
  1) Explains sustainable packaging design criteria and environmental footprint assessment parameters.

Weekly Course Schedule

Week Subject
Materials Sharing *
Related Preparation Further Study
1) The concept of packaging, the historical development of packaging, and its basic functions.
2) The concept of sustainability and the principles of sustainable development.
3) Packaging Materials
4) Renewable packaging materials
5) Life Cycle, Fundamentals of Life Cycle Assessment (LCA) in Packaging Systems
6) Environmental footprint (EFP) and measurement parameters of packaging systems.
7) Non-renewable resources and their use in packaging production
8) Midterm exam
9) Renewable packaging materials and alternative packaging solutions
10) Packaging design principles for sustainability
11) Sustainable packaging requirements for food products
12) Environmental impact, waste, and recycling approaches in food packaging
13) Case studies and current approaches to sustainable packaging practices
14) Overall rating
*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks: Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design Daniel HalseyDaniel Halsey, Wendy Jedlicka. ISBN-10 : 0470246693 ISBN-13 : 978-0470246696 Wiley Yayınevi Sustainable Packaging A Complete Guide ISBN-10 : 1867441934 ISBN-13 : 978-1867441939 Yayınevi: The Art of Service Life Cycle of Sustainable Packaging: From Design to End-of-Life Rafael A. Auras, Susan E. M. Selke ISBN: 978-1-119-87810-0 Wiley Yayınevi
References:

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)

1

2

3

4

Program Öğrenme Çıktıları (PÖÇ)
1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
2) Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3) Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4) Can develop public relations and advertising campaigns through target audience analysis.
5) Can create innovative communication solutions using traditional and digital media tools.
6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7) Can take responsibility in public relations and advertising projects both individually and in team settings.
8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9) Can follow new trends and technological developments in public relations and advertising.
10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11) Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12) Can plan and implement crisis management, reputation management, and brand management processes.
13) Can establish effective verbal and written communication in public relations and advertising processes.
14) Can develop professional relationships in multicultural and global communication contexts.
15) Can develop digital strategies in public relations and advertising using new media tools.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Programme Learning Outcomes Contribution Level (from 1 to 5)
1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
2) Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3) Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4) Can develop public relations and advertising campaigns through target audience analysis.
5) Can create innovative communication solutions using traditional and digital media tools.
6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7) Can take responsibility in public relations and advertising projects both individually and in team settings.
8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9) Can follow new trends and technological developments in public relations and advertising.
10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills. 1
11) Can act in accordance with ethical and social responsibility principles in public relations and advertising. 1
12) Can plan and implement crisis management, reputation management, and brand management processes.
13) Can establish effective verbal and written communication in public relations and advertising processes.
14) Can develop professional relationships in multicultural and global communication contexts.
15) Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Teaching and Learning Methods defined at the Programme Level
Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Brain Storming
Questions Answers
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Aassessment and evaluation Methods defined at the Programme Level
Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Homework Evaluation

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods # of practice per semester Level of Contribution
Homework Assignments 1 % 5.00
Presentation 1 % 10.00
Midterms 1 % 35.00
Semester Final Exam 1 % 50.00
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities # of Activities per semester Duration (hour) Total Workload
Course 14 3 42
Laboratory 0 0 0
Application 0 0 0
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 14 1 14
Presentations / Seminar 1 20 20
Project 0 0 0
Homework Assignments 1 20 20
Total Workload of Teaching & Learning Activities - - 96
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities # of Activities per semester Duration (hour) Total Workload
Quizzes 0 0 0
Midterms 1 20 20
Semester Final Exam 1 30 30
Total Workload of Assesment & Evaluation Activities - - 50
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) 146
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) 6