SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
YTN6013	Planlama Stratejileri	3	Spring	3	0	3	6

Course Type :	University Elective
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Instructor EBRU TEPEÇAM
Dersin Öğretim Eleman(lar)ı:	Instructor EBRU TEPEÇAM
Dersin Kategorisi:	Competency Development (University Elective)

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

The aim of this course is to provide students with basic knowledge about the concept of planning, the planning process, and strategic thinking approaches, to help them identify different planning strategies and relate these strategies to applications in various sectors. The course aims to develop students' skills in analysis, goal setting, effective use of resources, and decision making. Additionally, the course aims to help students gain a strategic planning perspective at both the individual and organizational levels.

Course Content:

This course covers the concepts of planning and strategy, the stages of the planning process, and approaches to strategic thinking and decision-making. Different planning strategies, environmental analysis, goal setting, resource planning, and implementation processes are examined at a basic level. The course includes strategic planning applications through case studies.

Course Specific Rules

Attendance Requirement: Attendance is mandatory for 70% of classes. Students who exceed the absence limit will be considered unsuccessful. Punctuality: Students must arrive on time for classes and adhere to classroom rules. Assignments and Projects: All assignments and projects must be submitted by the specified dates. Classroom Behavior: Cell phones must be kept on silent mode, and disruptive behavior during class must be avoided. Participation: Active participation in discussions and activities is expected throughout the class. Academic Integrity: Plagiarism and cheating are strictly prohibited. Citations must be properly referenced.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Can define the basic concepts related to planning and strategy.

2) Can list the stages of the planning process.

3) Can compare different planning strategies.

4) Can set corporate and individual goals, plan for the effective use of resources.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Can interpret the strategic planning process through case studies

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) Can establish the relationship between strategic planning and operational planning. Can use the basic tools and techniques used in the planning process.

2) Can analyze problems encountered during the planning process.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Introduction to the course, course objectives and scope, overview of planning and strategy concepts	Onlinebeykoz courses notes
2)	The concept of planning and types of planning	Onlinebeykoz courses notes
3)	The concept of strategy and the fundamentals of strategic thinking	Onlinebeykoz courses notes
4)	Stages of the planning process	Onlinebeykoz courses notes
5)	Environmental analysis and fundamental analysis approaches	Onlinebeykoz courses notes
6)	Goal setting and strategic objectives	Onlinebeykoz courses notes
7)	Resource planning and decision-making process	Onlinebeykoz courses notes
8)	Mid term exam
9)	Various planning strategies and approaches	Onlinebeykoz courses notes
10)	The relationship between strategic planning and operational planning	Onlinebeykoz courses notes
11)	Implementation and monitoring of plans	Onlinebeykoz courses notes
12)	Problems encountered during the planning process and proposed solutions	Onlinebeykoz courses notes
13)	Strategic planning applications through case studies	Onlinebeykoz courses notes
14)	General assessment, review, and preparation for the final exam	Onlinebeykoz courses notes

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:	Dersin hocasının hazırladığı ders notları ve bunlar Online beykoz sistemine yüklenecektir.
References:	Stratejik Planlama (Ufuk Peker) Sistematik Stratejik Planlama (Hakan Bütüner) Stratejik Planlamanın Esasları (Osman KARADAĞ, Osman KARA) Hoca notları

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)	1	2	3	4	5	6	7
Program Öğrenme Çıktıları (PÖÇ)
1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
2) Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3) Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4) Can develop public relations and advertising campaigns through target audience analysis.
5) Can create innovative communication solutions using traditional and digital media tools.
6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7) Can take responsibility in public relations and advertising projects both individually and in team settings.
8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9) Can follow new trends and technological developments in public relations and advertising.
10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11) Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12) Can plan and implement crisis management, reputation management, and brand management processes.
13) Can establish effective verbal and written communication in public relations and advertising processes.
14) Can develop professional relationships in multicultural and global communication contexts.
15) Can develop digital strategies in public relations and advertising using new media tools.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3)	Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4)	Can develop public relations and advertising campaigns through target audience analysis.
5)	Can create innovative communication solutions using traditional and digital media tools.
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9)	Can follow new trends and technological developments in public relations and advertising.
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12)	Can plan and implement crisis management, reputation management, and brand management processes.
13)	Can establish effective verbal and written communication in public relations and advertising processes.
14)	Can develop professional relationships in multicultural and global communication contexts.
15)	Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Case Study
Problem Solving
Demonstration
Brain Storming
Individual and Group Work
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam
Quiz
Active Participation in Class

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Quizzes	1	% 15.00
Midterms	1	% 35.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	13	3	39
Laboratory	0	0	0
Application	3	1	3
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	0	0	0
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	0	0	0
Total Workload of Teaching & Learning Activities	-	-	42
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	1	40	40
Midterms	1	30	30
Semester Final Exam	1	50	50
Total Workload of Assesment & Evaluation Activities	-	-	120
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			162
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			6