HOME INSTITUTIONAL INFORMATIONINFORMATION ON DEGREE PROGRAMMES Public Relations and AdvertisingCERTIFICATE PROGRAMMESUSEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTSADITIONAL & SUPPORTING INFORMATION

SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code Course Name Year Semester Theoretical Practical Credit ECTS
ING6101 English 1 Fall 3 0 3 4
Course Type : Compulsory
Cycle: Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction: English
Prerequisities and Co-requisities: N/A
Mode of Delivery: Face to face
Name of Coordinator: Instructor MUHAMMET GÜNDÜZ
Dersin Öğretim Eleman(lar)ı: Instructor MARYAM KIANIFAR
Instructor İBRAHİM FIRAT KAPLAN
Instructor MUHAMMET GÜNDÜZ
Dersin Kategorisi: Competency Development (Compulsary National)

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives: It is aimed that students will be able to use English well enough to express their basic needs in daily life, describe their problems, talk about their plans, explain what they did in the past, and ask and answer questions about the location of things around them.
Course Content: This level course aims to help students develop basic communication skills for everyday situations. Throughout the course, students learn to introduce themselves and others, share personal information, talk about their daily routines, families, hobbies, and simple past activities. They also practice using English in real-life contexts such as asking for directions, shopping, and ordering food and drinks. The grammar focus includes the verb to be, the simple present tense, prepositions of place, there is/there are structures, can/can’t, and an introduction to the simple past tense. Vocabulary work covers essential topics such as numbers, colors, food, family members, places in town, and common verbs used in daily life.

Course Specific Rules

Bringing course materials and being active in class.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
Knowledge (Described as Theoritical and/or Factual Knowledge.)
  1) The ability to introduce themselves and other people, understand simple questions with “be”, answer questions with one or two words.
Skills (Describe as Cognitive and/or Practical Skills.)
  1) Being able to use numbers to say prices and times, order in a coffee shop, say the order is wrong .
  2) Being able to ask how things are, respond to a good and bad news, use adjectives to describe things.
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
  1) Being able to say there is a problem, check in a hotel, talk about their stay,ask what people did.
  2) Being able to buy train tickets, ask about and say their plans, say where and when to meet.
  3) Being able to ask and say where you live, ask about someone's job, talk about people you know.
  4) Being able to understand the menu, say what you like/ don't like, answer a waiter or order food.

Weekly Course Schedule

Week Subject
Materials Sharing *
Related Preparation Further Study
1) "Am is are questions with be possessive pronouns negative sentences - question words -Times and prices - vocabulary related to coffee shop Outcomes Beginner website- test-english.com Focus on Grammar Elementary Essential Grammar In Use Raymond Murphy. Essential Vocabulary in Use
2) possessive pronouns negative sentences -question words -Times and prices - vocabulary related to coffee shop Outcomes Beginner website- test-english.com Focus on Grammar Elementary Essential Grammar In Use Raymond Murphy. Essential Vocabulary in Use
3) plural/ no plural like/ don't like food and drinks Outcomes Beginner website- test-english.com Focus on Grammar Elementary Essential Grammar In Use Raymond Murphy. Essential Vocabulary in Use
4) present simple present simple questions: do you present simple: don't plural/ no plural like/ don't like Outcomes beginner website- test-english.com Focus on Grammar Elementary Essential Grammar In Use Raymond Murphy. Essential Vocabulary in Use
5) Using negatives with be using does not as present simple be able to identify adjectives using the verbs go take and want Outcomes Beginner website- test-english.com Focus on Grammar Elementary Essential Grammar In Use Raymond Murphy. Essential Vocabulary in Use
6) Using does in present simple questions a an and any new vocabulary about things Outcomes Beginner website- test-english.com Focus on Grammar Elementary Essential Grammar In Use Raymond Murphy. Essential Vocabulary in Use
7) there is there are use adverbs of frequency names of places Outcomes Beginner website- test-english.com Focus on Grammar Elementary Essential Grammar In Use Raymond Murphy. Essential Vocabulary in Use
8) Midterms Midterms website- test-english.com Focus on Grammar Elementary Essential Grammar In Use Raymond Murphy. Essential Vocabulary in Use
9) can as ability days and times of day classroom verbs Outcomes Beginner website- test-english.com Focus on Grammar Elementary Essential Grammar In Use Raymond Murphy. Essential Vocabulary in Use
10) be going to words related to getting there and buying tickets Outcomes Beginner website- test-english.com Focus on Grammar Elementary Essential Grammar In Use Raymond Murphy. Essential Vocabulary in Use
11) Past simple, irregular verbs regular past simple endings Vocabulary related to problems and hotels and check in Outcomes Beginner website- test-english.com Focus on Grammar Elementary Essential Grammar In Use Raymond Murphy. Essential Vocabulary in Use
12) be going to (negatives/questions) words related to getting there and buying tickets Outcomes Beginner website- test-english.com Focus on Grammar Elementary Essential Grammar In Use Raymond Murphy. Essential Vocabulary in Use
12) be going to (negatives/questions) words related to getting there and buying tickets Outcomes Beginner website- test-english.com Focus on Grammar Elementary Essential Grammar In Use Raymond Murphy. Essential Vocabulary in Use
13) Simple past tense past simple negatives past simple questions Outcomes Beginner website- test-english.com Focus on Grammar Elementary Essential Grammar In Use Raymond Murphy. Essential Vocabulary in Use
14) Revision Outcomes Beginner website- test-english.com Focus on Grammar Elementary Essential Grammar In Use Raymond Murphy. Essential Vocabulary in Use
*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks: National Geographic Outcomes 3rd edition Beginner
References: Outcomes beginer 3rd Edition
Focus on Grammar Elementary
Essential Grammar In Use Raymond Murphy.
Essential Vocabulary in Use

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)

1

2

5

3

4

6

7

Program Öğrenme Çıktıları (PÖÇ)
1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
2) Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3) Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4) Can develop public relations and advertising campaigns through target audience analysis.
5) Can create innovative communication solutions using traditional and digital media tools.
6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7) Can take responsibility in public relations and advertising projects both individually and in team settings.
8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9) Can follow new trends and technological developments in public relations and advertising.
10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11) Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12) Can plan and implement crisis management, reputation management, and brand management processes.
13) Can establish effective verbal and written communication in public relations and advertising processes.
14) Can develop professional relationships in multicultural and global communication contexts.
15) Can develop digital strategies in public relations and advertising using new media tools.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Programme Learning Outcomes Contribution Level (from 1 to 5)
1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
2) Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3) Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4) Can develop public relations and advertising campaigns through target audience analysis.
5) Can create innovative communication solutions using traditional and digital media tools.
6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7) Can take responsibility in public relations and advertising projects both individually and in team settings.
8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9) Can follow new trends and technological developments in public relations and advertising.
10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11) Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12) Can plan and implement crisis management, reputation management, and brand management processes.
13) Can establish effective verbal and written communication in public relations and advertising processes. 1
14) Can develop professional relationships in multicultural and global communication contexts.
15) Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Teaching and Learning Methods defined at the Programme Level
Teaching and Learning Methods Defined for the Course
Discussion
Demonstration
Reading
Course Conference
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Aassessment and evaluation Methods defined at the Programme Level
Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam
Quiz

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods # of practice per semester Level of Contribution
Quizzes 1 % 5.00
Homework Assignments 1 % 10.00
Midterms 1 % 35.00
Semester Final Exam 1 % 50.00
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities # of Activities per semester Duration (hour) Total Workload
Course 14 3 42
Laboratory 0 0 0
Application 0 0 0
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 1 20 20
Presentations / Seminar 0 0 0
Project 0 0 0
Homework Assignments 1 23 23
Total Workload of Teaching & Learning Activities - - 85
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities # of Activities per semester Duration (hour) Total Workload
Quizzes 1 20 20
Midterms 1 23 23
Semester Final Exam 1 25 25
Total Workload of Assesment & Evaluation Activities - - 68
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) 153
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) 4