USEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTS ADITIONAL & SUPPORTING INFORMATION

SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
ILT6313	Siber Kültür	3	Fall	3	0	3	6

Course Type :	University Elective
Cycle:	Bachelor TQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Language of Instruction:
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi SERAP BOZKURT
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:	Competency Development (University Elective)

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	Bu dersi başarıyla tamamlayan öğrenci; dijital kültür olarak da adlandırılan siber kültürün aracısı, ekran ve yeni medya araçlarını ve siber kültür ile birlikte değişen kimlik algısı ve süreçlerinin öğrenir ve dijital kültür etkileşim becerilerini kazanır.
Course Content:	The course covers the development of modern culture, the formation of mobile society and identities, online communities and communities, identity and online life, the evolution of traditional culture understanding into network culture, digitalization and social movements, which arise from the use of computer networks for communication, entertainment and business.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) Explain the effects of technology on society.
Skills *(Describe as Cognitive and/or Practical Skills.)*
1) Evaluates the facts such as language, media tools and identity created by cyber culture.
2) Interpret the cultural characteristics and changes of societies before and after digitization.
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*
1) Discusses the relationship of digitalization with society and culture.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Introduction, lecture, content and overview of the lecture scope and concepts.	Lecture Notes: Cyber Culture lecture presentations, internet research and visuals, academic studies.
2)	Digital Natives and Digital İmmigrants	Lecture Notes: Cyber Culture lecture presentations, internet research and visuals, academic studies.
3)	Hedonic Consumption and Consumption Culture	Lecture Notes: Cyber Culture lecture presentations, internet research and visuals, academic studies.
4)	Mass communication and Mass Culture	Lecture Notes: Cyber Culture lecture presentations, internet research and visuals, academic studies.
5)	Postmodern Consumer and Virtual Communities	Lecture Notes: Cyber Culture lecture presentations, internet research and visuals, academic studies.
5)	Digital literacy	Lecture Notes: Cyber Culture lecture presentations, internet research and visuals, academic studies.
6)	General Review and Short Quiz	Lecture Notes: Cyber Culture lecture presentations, internet research and visuals, academic studies.
8)	Midterm	Lecture Notes: Cyber Culture lecture presentations, internet research and visuals, academic studies.
9)	Digital Security and Private Life	Lecture Notes: Cyber Culture lecture presentations, internet research and visuals, academic studies.
10)	Digital Marketing	Lecture Notes: Cyber Culture lecture presentations, internet research and visuals, academic studies.
11)	The Language of Digital Contents	Lecture Notes: Cyber Culture lecture presentations, internet research and visuals, academic studies.
12)	Digital Content Reviews	Lecture Notes: Cyber Culture lecture presentations, internet research and visuals, academic studies.
13)	Article Reviews: Cyber Culture and Changing Life in Hyper Reality Virtual Culture: Illusion or Reality? Digital Content Reviews	Lecture Notes: Cyber Culture lecture presentations, internet research and visuals, academic studies.
14)	Article Reviews: Globalization internet and Youth culture A critical reading of mediaized cultures	Lecture Notes: Cyber Culture lecture presentations, internet research and visuals, academic studies.
15)	Final Exam	Lecture Notes: Cyber Culture lecture presentations, internet research and visuals, academic studies.

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)	1	2	3	4
Program Öğrenme Çıktıları (PÖÇ)
1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
2) Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3) Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4) Can develop public relations and advertising campaigns through target audience analysis.
5) Can create innovative communication solutions using traditional and digital media tools.
6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7) Can take responsibility in public relations and advertising projects both individually and in team settings.
8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9) Can follow new trends and technological developments in public relations and advertising.
10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11) Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12) Can plan and implement crisis management, reputation management, and brand management processes.
13) Can establish effective verbal and written communication in public relations and advertising processes.
14) Can develop professional relationships in multicultural and global communication contexts.
15) Can develop digital strategies in public relations and advertising using new media tools.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3)	Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4)	Can develop public relations and advertising campaigns through target audience analysis.
5)	Can create innovative communication solutions using traditional and digital media tools.
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9)	Can follow new trends and technological developments in public relations and advertising.
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12)	Can plan and implement crisis management, reputation management, and brand management processes.
13)	Can establish effective verbal and written communication in public relations and advertising processes.
14)	Can develop professional relationships in multicultural and global communication contexts.
15)	Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Reading
Homework
Questions Answers

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Homework Evaluation

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Homework Assignments	1	% 5.00
Presentation	1	% 10.00
Midterms	1	% 35.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	2	28
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	14	1	14
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	1	10	10
Total Workload of Teaching & Learning Activities	-	-	52
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	10	20
Midterms	1	10	10
Semester Final Exam	1	15	15
Total Workload of Assesment & Evaluation Activities	-	-	45
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			97
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			6