USEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTS ADITIONAL & SUPPORTING INFORMATION

SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
BLY6101	Scientific Writing	1	Fall	3	0	3	3

Course Type :	Compulsory
Cycle:	Bachelor TQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi AHU SAMAV UĞURSOY
Dersin Öğretim Eleman(lar)ı:	Dr. Öğr. Üyesi NUR ERTÜRK Doçent Dr. CAFER ŞAFAK EYEL Dr. Öğr. Üyesi AHU SAMAV UĞURSOY
Dersin Kategorisi:	Competency Development (University Compulsary)

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

The aim of this course is to enable students to recognize the fundamental concepts of knowledge and science, understand the ethical and formal rules of academic writing, apply this knowledge by accessing reliable sources, analyze different types of academic texts, develop research questions and hypotheses to create academic texts, and critically evaluate both written and oral presentations.

Course Content:

This course begins with the introduction of the fundamental concepts of knowledge and science in order to help students take their first steps into the process of scientific writing. Emphasizing the importance of academic thinking and a critical perspective, it aims to enable students to grasp the ethical and formal features of academic writing. Subsequently, the selection of reliable sources, literature review, and citation rules are addressed to ensure the correct application of knowledge. By examining different types of academic texts, comparisons and analyses of various structures are carried out. At this stage, students are encouraged to create their own texts through the development of research questions and hypotheses. In the following weeks, the writing of the introduction, methodology, findings, and conclusion sections is emphasized to demonstrate the integrity of an academic study. By the end of the process, students are expected to deliver written and oral presentations, critically evaluate texts, and provide peer feedback.

Course Specific Rules

As course requirements, students are expected to attend classes, actively participate in in-class discussions and evaluations, complete their assignments within the given deadlines, and check their emails daily via Online Beykoz and OIS.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) Students will be able to define the fundamental concepts of knowledge, science, and academic writing.
2) Students will be able to explain the ethical principles and formal characteristics of academic writing.
3) Students will be able to identify and compare types of academic texts (articles, reports, theses, etc.).
Skills *(Describe as Cognitive and/or Practical Skills.)*
1) Students will be able to find academic sources and make proper citations.
2) Students will be able to develop a research question and hypothesis, and propose an appropriate method.
3) Students will be able to design and present an academic text consisting of introduction, methodology, findings, and conclusion sections.
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*
1) Students will be able to evaluate field-specific scientific problems with a critical and analytical approach.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Information about the Course. Definition of Knowledge and Science / Academic Thinking and Critical Approach / Characteristics of Academic Writing	PPT
2)	Stages of Scientific Research (Introduction, Development, Conclusion) / Types of Academic Texts (article, report, thesis)	PPT
3)	Source Research / Literature Review / The Concept of Plagiarism	PPT
4)	Rules of Citation and Referencing	PPT
5)	The Introduction Section in Academic Writing (analysis of purpose and scope writing)	PPT
6)	Formulating the Research Question and Hypothesis / Constructing the Model and Defining Variables	PPT
7)	Methodology (Universe and Sample, Data Collection, Data Analysis)	PPT
8)	Midterm Exam
9)	Methodology (Universe and Sample, Data Collection, Data Analysis)	PPT
10)	The Findings, Discussion, and Conclusion Chapter	PPT
11)	Techniques for Effective Presentations	PPT
12)	Event / Seminar	PPT
13)	Assessment of Research Proposal Assignments	PPT
14)	Overall Revision	PPT

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)	1	2	3	4	5	6	7
Program Öğrenme Çıktıları (PÖÇ)
1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
2) Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3) Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4) Can develop public relations and advertising campaigns through target audience analysis.
5) Can create innovative communication solutions using traditional and digital media tools.
6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7) Can take responsibility in public relations and advertising projects both individually and in team settings.
8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9) Can follow new trends and technological developments in public relations and advertising.
10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11) Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12) Can plan and implement crisis management, reputation management, and brand management processes.
13) Can establish effective verbal and written communication in public relations and advertising processes.
14) Can develop professional relationships in multicultural and global communication contexts.
15) Can develop digital strategies in public relations and advertising using new media tools.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3)	Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4)	Can develop public relations and advertising campaigns through target audience analysis.
5)	Can create innovative communication solutions using traditional and digital media tools.
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.	1
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9)	Can follow new trends and technological developments in public relations and advertising.	1
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.	3
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12)	Can plan and implement crisis management, reputation management, and brand management processes.
13)	Can establish effective verbal and written communication in public relations and advertising processes.
14)	Can develop professional relationships in multicultural and global communication contexts.
15)	Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Reading
Homework
Questions Answers
Individual and Group Work
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam
Homework Evaluation
Active Participation in Class

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Homework Assignments	1	% 15.00
Midterms	1	% 35.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	3	42
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	14	1	14
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	1	30	30
Total Workload of Teaching & Learning Activities	-	-	86
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	0	0	0
Midterms	1	1	1
Semester Final Exam	1	2	2
Total Workload of Assesment & Evaluation Activities	-	-	3
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			89
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			3

Course Notes / Textbooks:	Ders sunumları Creswell, W., J. (2016). Araştırma Deseni Nitel, Nicel ve Karma Yöntem Yaklaşımları, Eğiten Kitap: Ankara.
References:	Creswell., J, W. & Clark,P.,V. (2014). Karma Yöntem Araştırmaları Tasarımı ve Yürütülmesi. Anı Yayıncılık: Ankara. Kozak, M.(2024). Bilimsel Araştırma Tasarım, Yazım ve Yayım Teknikleri, Detay Yayıncılık: Ankara.