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Public Relations and Advertising
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    SECTION I: GENERAL INFORMATION ABOUT THE COURSE
    Course Code Course Name Year Semester Theoretical Practical Credit ECTS
    RTS6309 Dijital Sinema ve Televizyon 4 Fall 3 0 3 6
    Course Type : University Elective
    Cycle: Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
    Language of Instruction:
    Prerequisities and Co-requisities: N/A
    Mode of Delivery: Face to face
    Name of Coordinator: Instructor STAFF
    Dersin Öğretim Eleman(lar)ı:
    Dersin Kategorisi: Competency Development (University Elective)

    SECTION II: INTRODUCTION TO THE COURSE

    Course Objectives & Content

    Course Objectives: A student who successfully completes this course will be able to write films, series, TV programs, etc., produced in line with the technical and technological developments in the field of cinema and television. will be able to read different samples. Will be able to make theoretical and practical evaluations by summarizing in which films and television products the new techniques and technologies emerging with digitalization are used.
    Course Content: Evolution of Camera Technologies from Analog to Digital, Evolution of Editing Technologies with Computer, Productions Featured with Visual Designs Before the Digital Era, Special Effects (SFX) and Types, Visual Effects (VFX) and Types, A View of Visual Design Studios, Film Screening Technologies from Analog to Digital, Glass Screens Topics such as Television Technology for Digital Platforms, Comparison of Film Production Technologies, Discussion on Digital Cinema and Final Project Analysis and Presentations constitute the content of the course.

    Course Learning Outcomes (CLOs)

    Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
    Knowledge (Described as Theoritical and/or Factual Knowledge.)
      1) Explain the evolution of camera and editing technology from analog to digital.
      2) It exemplifies the productions of pre-digital and digital era.
      3) Interprets the differences between special and visual effects.
      4) Defines display technologies.
      5) Discusses filmmaking techniques and technologies on the axis of digitalization.
    Skills (Describe as Cognitive and/or Practical Skills.)
      1) Classifies digitalized cinema through different examples.
      2) Diagrams the technical and technological differences between television and digital platforms.
    Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
      1) In case of encountering with production technologies, it makes the necessary selection among them and connects them.
      2) Performs a technical and technological reading of a production.

    Weekly Course Schedule

    Week Subject
    Materials Sharing *
    Related Preparation Further Study
    1) Introduction, Introduction & Transfer of Course Resources and Contents, Evolution of Camera Technologies from Analog to Digital
    2) Evolution of Editing Technologies with Computer
    3) Featured Productions with Visual Designs Before the Digital Era
    4) Special Effects (SFX) and Its Types
    5) Analysis of Special Effects “Raiders of Lost Ark” and “Blade Runner” Examples
    6) Visual Effects (VFX) and Types
    7) Analysis of Visual Effects “Matrix” and “Avatar” Examples
    8) Mid-Term Exam Week
    9) Visual Design Studios Overview: ILM, Stan Winston Studio and Weta Digital
    10) Analogue to Digital Film Display Technologies
    11) Television Technology from Glass Screens to Digital Platforms
    12) Comparison of Filmmaking Technologies: “Star Wars: Empire of Dreams” and “The Making of Hobbit Trilogy”
    13) Discussion on Digital Cinema in the Context of “Side By Side” Documentary
    14) Final Project Analysis and Presentations
    *These fields provides students with course materials for their pre- and further study before and after the course delivered.

    Recommended or Required Reading & Other Learning Resources/Tools

    Course Notes / Textbooks: ● Dijitalin Sineması – Emre Ahmet Seçmen – Doruk Yayınları
    ● Dijital Sinema – Ed. Rıdvan Şentürk – İnsanArt Yayınları
    ● Dijital Çağda Televizyon ve Medya – Ed. Ceyhan Kandemir – Der Yayınları
    ● Film Sanatı – David Bordwell & Kristin Thompson – DeKi Yayınları

    ● Sinematografi: Kuram ve Uygulama – Blain Brown – Hil Yayınları
    ● Neo-Sinema: Tekniğe ve Teknolojiye Dair Okumalar – Ed. Emre Ahmet Seçmen – Doruk Yayıncılık
    ● Ölmeden Önce Görmeniz Gereken 1001 Film – Steven Jay Schneider – Caretta Yayıncılık
    ● Dünya Sinema Tarihi – Giovanni Scognamillo – Kabalcı Yayınları
    ● HD Sinematografi – Sema Fener – Bebek Tanıtım Yayıncılık
    ● Dijital Video ile Sinema – İlker Canikligil – Alfa Yayınları
    ● Türk Sinemasında Dijital Dönüşüm – Ferhat Zengin – Kalkedon Yayınları
    ● Sinema ve Televizyonda Özel Efekt – Yusuf Yurdigül & Ethem Zinderen – Doğu Kitabevi
    ● Sinema Dili – Ed. Selahattin Yıldız – Su Yayınları
    ● Hobbit Üçlemesi ve Dijital Kurgu Süreci – Barış Tolga Ekinci https://docviewer.yandex.com.tr/view/0/?page=2&*=W7Hd%2Fo4HVHF5SRjLmvdcKkqtHWZ7InVybCI6InlhLWRpc2stcHVibGljOi8vZzQzM3JXRkRIUmRzSjF3dUJPbW9VQjNvdTNuMERoTFVFRnllMGZYSlUxaz0iLCJ0aXRsZSI6IkJST0FEQ0FTVEVSSU5GT18xMjkucGRmIiwibm9pZnJhbWUiOmZhbHNlLCJ1aWQiOiIwIiwidHMiOjE2MzMzMzQ4NDQ4NzIsInl1IjoiNDM2MDA0MDQ5MTYzMjM3ODczNiJ9
    References: ● Dijitalin Sineması – Emre Ahmet Seçmen – Doruk Yayınları
    ● Dijital Sinema – Ed. Rıdvan Şentürk – İnsanArt Yayınları
    ● Dijital Çağda Televizyon ve Medya – Ed. Ceyhan Kandemir – Der Yayınları
    ● Film Sanatı – David Bordwell & Kristin Thompson – DeKi Yayınları

    ● Sinematografi: Kuram ve Uygulama – Blain Brown – Hil Yayınları
    ● Neo-Sinema: Tekniğe ve Teknolojiye Dair Okumalar – Ed. Emre Ahmet Seçmen – Doruk Yayıncılık
    ● Ölmeden Önce Görmeniz Gereken 1001 Film – Steven Jay Schneider – Caretta Yayıncılık
    ● Dünya Sinema Tarihi – Giovanni Scognamillo – Kabalcı Yayınları
    ● HD Sinematografi – Sema Fener – Bebek Tanıtım Yayıncılık
    ● Dijital Video ile Sinema – İlker Canikligil – Alfa Yayınları
    ● Türk Sinemasında Dijital Dönüşüm – Ferhat Zengin – Kalkedon Yayınları
    ● Sinema ve Televizyonda Özel Efekt – Yusuf Yurdigül & Ethem Zinderen – Doğu Kitabevi
    ● Sinema Dili – Ed. Selahattin Yıldız – Su Yayınları
    ● Hobbit Üçlemesi ve Dijital Kurgu Süreci – Barış Tolga Ekinci https://docviewer.yandex.com.tr/view/0/?page=2&*=W7Hd%2Fo4HVHF5SRjLmvdcKkqtHWZ7InVybCI6InlhLWRpc2stcHVibGljOi8vZzQzM3JXRkRIUmRzSjF3dUJPbW9VQjNvdTNuMERoTFVFRnllMGZYSlUxaz0iLCJ0aXRsZSI6IkJST0FEQ0FTVEVSSU5GT18xMjkucGRmIiwibm9pZnJhbWUiOmZhbHNlLCJ1aWQiOiIwIiwidHMiOjE2MzMzMzQ4NDQ4NzIsInl1IjoiNDM2MDA0MDQ5MTYzMjM3ODczNiJ9

    DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

    Contribution of The Course Unit To The Programme Learning Outcomes

    Ders Öğrenme Çıktıları (DÖÇ)

    1

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    5

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    9
    Program Öğrenme Çıktıları (PÖÇ)
    1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
    2) Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
    3) Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
    4) Can develop public relations and advertising campaigns through target audience analysis.
    5) Can create innovative communication solutions using traditional and digital media tools.
    6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
    7) Can take responsibility in public relations and advertising projects both individually and in team settings.
    8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
    9) Can follow new trends and technological developments in public relations and advertising.
    10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
    11) Can act in accordance with ethical and social responsibility principles in public relations and advertising.
    12) Can plan and implement crisis management, reputation management, and brand management processes.
    13) Can establish effective verbal and written communication in public relations and advertising processes.
    14) Can develop professional relationships in multicultural and global communication contexts.
    15) Can develop digital strategies in public relations and advertising using new media tools.

    SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

    Level of Contribution of the Course to PLOs

    No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
               
    Programme Learning Outcomes Contribution Level (from 1 to 5)
    1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
    2) Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
    3) Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
    4) Can develop public relations and advertising campaigns through target audience analysis.
    5) Can create innovative communication solutions using traditional and digital media tools.
    6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
    7) Can take responsibility in public relations and advertising projects both individually and in team settings.
    8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
    9) Can follow new trends and technological developments in public relations and advertising.
    10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
    11) Can act in accordance with ethical and social responsibility principles in public relations and advertising.
    12) Can plan and implement crisis management, reputation management, and brand management processes.
    13) Can establish effective verbal and written communication in public relations and advertising processes.
    14) Can develop professional relationships in multicultural and global communication contexts.
    15) Can develop digital strategies in public relations and advertising using new media tools.

    SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

    Teaching & Learning Methods of the Course

    (All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
    Teaching and Learning Methods defined at the Programme Level
    Teaching and Learning Methods Defined for the Course
    Lectures
    Discussion
    Problem Solving
    Views
    Reading
    Homework
    Project Preparation
    Brain Storming
    Questions Answers

    Assessment & Evaluation Methods of the Course

    (All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
    Aassessment and evaluation Methods defined at the Programme Level
    Assessment and Evaluation Methods defined for the Course
    Midterm
    Final Exam
    Quiz

    Contribution of Assesment & Evalution Activities to Final Grade of the Course

    Measurement and Evaluation Methods # of practice per semester Level of Contribution
    Quizzes 1 % 15.00
    Midterms 1 % 35.00
    Semester Final Exam 1 % 50.00
    Total % 100
    PERCENTAGE OF SEMESTER WORK % 50
    PERCENTAGE OF FINAL WORK % 50
    Total % 100

    SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE
    WORKLOAD OF TEACHING & LEARNING ACTIVITIES
    Teaching & Learning Activities # of Activities per semester Duration (hour) Total Workload
    Course 14 3 42
    Laboratory 0 0 0
    Application 2 6 12
    Special Course Internship (Work Placement) 0 0 0
    Field Work 2 3 6
    Study Hours Out of Class 3 10 30
    Presentations / Seminar 8 1 8
    Project 2 6 12
    Homework Assignments 1 10 10
    Total Workload of Teaching & Learning Activities - - 120
    WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
    Assesment & Evaluation Activities # of Activities per semester Duration (hour) Total Workload
    Quizzes 1 10 10
    Midterms 1 10 10
    Semester Final Exam 1 3 3
    Total Workload of Assesment & Evaluation Activities - - 23
    TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) 143
    ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) 6