SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
ISL6204	Introduction to Business Finance	3	Spring	3	0	3	6

Course Type :	University Elective
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Doçent Dr. MEHMET YEŞİLYAPRAK
Dersin Öğretim Eleman(lar)ı:	Doçent Dr. MEHMET YEŞİLYAPRAK
Dersin Kategorisi:	Competency Development (University Elective)

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

Businesses need funds to sustain their operations and maximize their market value. In order to obtain these funds under the most favorable conditions, it is essential to understand financing methods. The aim of this course is to explain the functioning of the financial system, teach financing techniques, develop financial analysis skills, and provide the necessary knowledge for investment decisions

Course Content:

The role of the financial manager; understanding the characteristics of a good financial manager to gain competence in financial management Balance Sheet and Income Statement in businesses Definition of the financial system, functioning of the financial system, components of the financial system, types of financing Functions of the financial system, characteristics of money markets, characteristics of the capital market, instruments of money and capital markets Definition of businesses according to their legal types of establishment, objectives of businesses, advantages of modern objectives over classical ones, importance of financial management, qualities required in a financial manager Simple interest calculations and sample problem solving Compound interest calculations and sample problem solving Time value of money, evaluation of investment alternatives, investment decisions An overview of corporate financing Financial statement analysis Ratio analysis Financial planning Cash and inventory management Definition of stocks, types of stocks, economic importance of stocks, fundamental analysis, technical analysis Valuation of stocks and bonds, sample problem solving Accounts receivable management, capital budgeting Working capital management, management of cash assets, inventory management Sources of funds in businesses Commercial bank loans Import and export credits Calculation of return and risk in portfolios Modern portfolio theory and portfolio selection, capital asset pricing model, arbitrage pricing model Leasing, factoring, forfaiting Functions and risks of the money market Derivative markets, derivative instruments, futures transactions Behavioral finance General review

Course Specific Rules

Attendance is mandatory for this course.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) To understand the qualities that a good financial manager should possess.

2) To gain competence in the field of financial management.

Skills (Describe as Cognitive and/or Practical Skills.)

1) To be able to perform financial statement analysis.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) To become a financially literate individual.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Balance Sheet and Income Statement in businesses
2)	Definition of the financial system, functioning of the financial system, components of the financial system, types of financing
3)	Functions of the financial system, characteristics of money markets, characteristics of the capital market, instruments of money and capital markets
4)	Definition of businesses according to their legal types of establishment, objectives of businesses, advantages of modern objectives over classical ones, importance of financial management, qualities required in a financial manager
5)	Simple interest calculations and sample problem solving
6)	Compound interest calculations and sample problem solving
7)	Time value of money, evaluation of investment alternatives, investment decisions
8)	Midterm Exam
9)	Financial statement analysis
10)	Ratio analysis
11)	Financial planning
12)	Cash and inventory management
13)	Definition of stocks, types of stocks, economic importance of stocks, fundamental analysis, technical analysis
14)	Valuation of stocks and bonds, sample problem solving
15)	Final Exam

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:

References:

 İşletme Finansının Temelleri, Richard A. Brealey, Steward Myers, Alan J. Marcus, Mc Graw Hill, 2007  İşletme Finansmanı, Abdurrahman Fettahoğlu, Umuttepe Yayınları Kocaeli Üniversitesi, 2008.  Finansal Yönetim- Kavramlar, Kurumlar ve İlkeler, Cengiz Erol, Halil Sarıaslan, Siyasal Kitabevi, 2014.  Finansal Yönetim, Mehmet Başar, Nurhan Aydın, Metin Çoşkun, Detay Yayıncılık, 2010.  Finansal Yönetim Temel Konular, Ali Ceylan, Turhan Korkmaz, Ekin Basım Yayın, 2015.

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)	1	2	3	4
Program Öğrenme Çıktıları (PÖÇ)
1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
2) Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3) Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4) Can develop public relations and advertising campaigns through target audience analysis.
5) Can create innovative communication solutions using traditional and digital media tools.
6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7) Can take responsibility in public relations and advertising projects both individually and in team settings.
8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9) Can follow new trends and technological developments in public relations and advertising.
10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11) Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12) Can plan and implement crisis management, reputation management, and brand management processes.
13) Can establish effective verbal and written communication in public relations and advertising processes.
14) Can develop professional relationships in multicultural and global communication contexts.
15) Can develop digital strategies in public relations and advertising using new media tools.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3)	Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4)	Can develop public relations and advertising campaigns through target audience analysis.
5)	Can create innovative communication solutions using traditional and digital media tools.
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9)	Can follow new trends and technological developments in public relations and advertising.
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12)	Can plan and implement crisis management, reputation management, and brand management processes.
13)	Can establish effective verbal and written communication in public relations and advertising processes.
14)	Can develop professional relationships in multicultural and global communication contexts.
15)	Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Brain Storming
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam
Active Participation in Class

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Seminar	1	% 15.00
Midterms	1	% 35.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	3	42
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	1	14	14
Presentations / Seminar	1	15	15
Project	0	0	0
Homework Assignments	0	0	0
Total Workload of Teaching & Learning Activities	-	-	71
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	0	0	0
Midterms	1	36	36
Semester Final Exam	1	46	46
Total Workload of Assesment & Evaluation Activities	-	-	82
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			153
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			6