SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
HIR6203	News and News Writing	3	Fall	2	1	3	6

Course Type :	Compulsory
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi ANIL SAYAN
Dersin Öğretim Eleman(lar)ı:	Dr. Öğr. Üyesi ANIL SAYAN
Dersin Kategorisi:	Field Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

The aim of this course is to familiarize students with the concept of news from both theoretical and practical perspectives, to teach the fundamental principles of news gathering and writing, and to equip them with the ability to interpret these principles across different communication contexts. In addition to learning the language and techniques of journalism, students will also produce and evaluate written communication materials used in public relations, such as press releases, announcements, and campaign texts. The course ultimately aims to develop students’ skills in creating effective written content for both media organizations and corporate communication units.

Course Content:

The course develops students’ creativity in writing by introducing them to different formats and techniques, including opinion columns, articles, letters, petitions, press releases, advertising copy, and interviews.

Course Specific Rules

None

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Explains news writing techniques.

2) Defines the features that should be included in a press release.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Interprets approaches in the field of journalism by synthesizing existing and new perspectives.

2) Evaluates theoretical and practical knowledge in the field of news and news writing.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) Manages time within the framework of news practice.

2) Applies universal ethical values in project and news work.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Introduction to the course
2)	News and News Gathering Techniques
3)	Journalism and News Production
4)	News Writing Rules
5)	Press Release Writing and Rules
6)	Press Release Writing and Rules-2
7)	Interview techniques
8)	Midterm Week
9)	Interview techniques-2
10)	Invitation Letter
11)	Fact Sheet
12)	Press Kit Content
13)	Developing Social Media Content
14)	Writing a communication plan
15)	Final Week
16)	Final Week

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:
References:	Atilla G. (2013) Haber Yazmak, Der Yayınları, İstanbul Atilla G. (1998) Haber Yazma Teknikleri Haberci Adayının El Kitabı, İnkılap Yayınevi Savaş Ç, Yasemin İ, (2016) Haber Okumaları , İletişim Yayıncılık Erkan Y, (2010), Medya ve Habercilik, Çizgi Yayınevi Zafer Ö. (2019) Dijital Çağda Habercilik, Der Yayınları, İstanbul

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)	1	2	3	4	5	6
Program Öğrenme Çıktıları (PÖÇ)
1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
2) Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3) Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4) Can develop public relations and advertising campaigns through target audience analysis.
5) Can create innovative communication solutions using traditional and digital media tools.
6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7) Can take responsibility in public relations and advertising projects both individually and in team settings.
8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9) Can follow new trends and technological developments in public relations and advertising.
10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11) Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12) Can plan and implement crisis management, reputation management, and brand management processes.
13) Can establish effective verbal and written communication in public relations and advertising processes.
14) Can develop professional relationships in multicultural and global communication contexts.
15) Can develop digital strategies in public relations and advertising using new media tools.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.	1
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.	3
3)	Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.	3
4)	Can develop public relations and advertising campaigns through target audience analysis.	3
5)	Can create innovative communication solutions using traditional and digital media tools.	3
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.	4
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.	4
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.	4
9)	Can follow new trends and technological developments in public relations and advertising.	3
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.	4
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.	4
12)	Can plan and implement crisis management, reputation management, and brand management processes.	4
13)	Can establish effective verbal and written communication in public relations and advertising processes.	4
14)	Can develop professional relationships in multicultural and global communication contexts.	3
15)	Can develop digital strategies in public relations and advertising using new media tools.	4

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Homework
Project Preparation
Brain Storming
Individual and Group Work
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam
Homework Evaluation

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Homework Assignments	2	% 20.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	3	14	42
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	3	14	42
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	2	15	30
Total Workload of Teaching & Learning Activities	-	-	114
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	0	0	0
Midterms	1	19	19
Semester Final Exam	1	20	20
Total Workload of Assesment & Evaluation Activities	-	-	39
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			153
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			6