SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
HIR6104	Public Relations II	1	Spring	2	1	3	6

Course Type :	Compulsory
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi AHU SAMAV UĞURSOY
Dersin Öğretim Eleman(lar)ı:	Dr. Öğr. Üyesi AHU SAMAV UĞURSOY
Dersin Kategorisi:	Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	In this course, it is aimed that students will be able to associate theoretical knowledge with practice, synthesize new approaches in the field by assimilating the ethical, principled and economic aspects of the profession, and create original, creative and contemporary public relations campaigns and projects.
Course Content:	Public Relations II course includes theoretical and conceptual definitions of public relations. Topics such as measurement and evaluation methods in public relations, public relations authorship, marketing public relations, customer relations management, digital public relations help students to develop their knowledge of the field by supporting them with practice.

Course Specific Rules

None.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Explains the basic concepts and theories of public relations.

2) Describe the concepts of corporate communication, crisis communication, and media relations.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Prepare PR campaign plans and structure implementation processes.

2) Develop public relations strategies for a selected organization or brand.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) Evaluate public relations processes from a strategic and holistic perspective.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Transfer of Public Relations II course content to students. Public Relations I course is a repetition of important topics. The role and responsibilities of a public relations professional.	None
2)	Internet applications in public relations.	None
3)	Corporate reputation	None
4)	Corporate social responsibility	None
5)	Public relations and ethics.	None
6)	Measurement and Evaluation in Public Relations.	None
7)	Midterm Exam
8)	Film / Conversation	None
9)	Determination of Public Relations homework brand and subject. Case studies.	None
10)	Public relations and marketing relationship	None
11)	Customer relations management. Application	None
12)	Public relations practice in non-governmental organizations	None
13)	Studying the public relations term project. Guerilla Marketing	None
14)	Perception Management. Application.	None
15)	Final Exam

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:

● Filiz Balta Peltekoğlu, Halkla İlişkiler Nedir? Beta Yayınları. ● Ayla Okay, Aydemir Okay, Halkla İlişkiler: Kavram Strateji ve Uygulamaları, Detay Yayıncılık

References:

● Aybike Pelenk Özel, Nuray Yılmaz Sert. Dijital Halkla İlişkiler Kavram ve Araçları, Derin Yayınları. ● Alison Theaker. Halkla İlişkilerin Elkitabı, MediaCat. ● Alaeddin Asna, Public Relations Temel Bilgiler, Der Yayınları. ● Salim Kadıbeşegil, Halkla İlişkilere Nereden Başlamalı, MediaCat. ● Ayla Okay, Aydemir Okay, Halkla İlişkiler ve Medya, MediaCat. ● Fatih Keskin, Pınar Özdemir (Der.), Halkla İlişkiler Üzerine, Disiplinlerarası Bir Alanın Yönelimleri, Dipnot Yayınları. ● Arzu Çekirge Paksoy, Türkiye’deki Halkla İlişkiler Uygulamaları, Rota Yayınları.

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)	1	5	2	4	3
Program Öğrenme Çıktıları (PÖÇ)
1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
2) Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3) Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4) Can develop public relations and advertising campaigns through target audience analysis.
5) Can create innovative communication solutions using traditional and digital media tools.
6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7) Can take responsibility in public relations and advertising projects both individually and in team settings.
8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9) Can follow new trends and technological developments in public relations and advertising.
10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11) Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12) Can plan and implement crisis management, reputation management, and brand management processes.
13) Can establish effective verbal and written communication in public relations and advertising processes.
14) Can develop professional relationships in multicultural and global communication contexts.
15) Can develop digital strategies in public relations and advertising using new media tools.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.	5
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3)	Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4)	Can develop public relations and advertising campaigns through target audience analysis.	3
5)	Can create innovative communication solutions using traditional and digital media tools.
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.	3
9)	Can follow new trends and technological developments in public relations and advertising.
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.	3
12)	Can plan and implement crisis management, reputation management, and brand management processes.	2
13)	Can establish effective verbal and written communication in public relations and advertising processes.
14)	Can develop professional relationships in multicultural and global communication contexts.
15)	Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Homework
Brain Storming
Questions Answers
Individual and Group Work
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Homework Evaluation
Active Participation in Class
Participation in Discussions

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Homework Assignments	1	% 15.00
Midterms	1	% 35.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	3	42
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	14	4	56
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	1	40	40
Total Workload of Teaching & Learning Activities	-	-	138
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	0	0	0
Midterms	1	3	3
Semester Final Exam	1	3	3
Total Workload of Assesment & Evaluation Activities	-	-	6
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			144
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			6