SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
HIR6305	Communication Management	2	Fall	3	0	3	6

Course Type :	Compulsory
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi ANIL SAYAN
Dersin Öğretim Eleman(lar)ı:	Dr. Öğr. Üyesi ANIL SAYAN
Dersin Kategorisi:	Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

The aim of this course is not only to define the concept of communication management, but also to enable students to evaluate communication processes from a strategic, planned, and systematic perspective. Students will be able to conduct target audience analysis, select appropriate communication models, and discuss as well as apply the effectiveness of different communication channels. In addition, the course seeks to equip students with the ability to develop communication strategies at both institutional and individual levels, design communication plans, determine appropriate communication methods in crisis situations, and evaluate communication management within the framework of ethical principles.

Course Content:

The content of this course, based on the concepts of communication and management, includes persuasion, propaganda, public diplomacy, lobbying, perception management, corporate social responsibility, crisis management, reputation management, corporate communication management, and its tools.

Course Specific Rules

None

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Defines the basic concepts of communication and communication management.

2) Evaluates communication management as a strategic plan.

3) Explains strategic communication practices.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Design strategic communication practices.

2) structure proactive and reactive solutions for crisis management.

3) design corporate social responsibility practices

4) evaluate crisis management, corporate social responsibility, and reputation management practices.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) Can evaluate environmental conditions as a communication manager.

2) Can develop collaborations with the institution’s target audience and stakeholders.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	The concept of communication management and public relations approaches
2)	Persuasion and propaganda
3)	Public diplomacy
4)	Lobbying
5)	Perception management
6)	Corporate social responsibility as a communication strategy
7)	Leadership in communication management I
8)	Midterm Week
9)	Leadership in communication management II
10)	Crisis and risk management I
11)	Crisis and risk management II
12)	Corporate culture and corporate image
13)	Reputation management
14)	Corporate communication management and tools
15)	Final Week
16)	Final Week

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:
References:

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)	1	2	3	4	5	6	7	8	9
Program Öğrenme Çıktıları (PÖÇ)
1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
2) Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3) Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4) Can develop public relations and advertising campaigns through target audience analysis.
5) Can create innovative communication solutions using traditional and digital media tools.
6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7) Can take responsibility in public relations and advertising projects both individually and in team settings.
8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9) Can follow new trends and technological developments in public relations and advertising.
10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11) Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12) Can plan and implement crisis management, reputation management, and brand management processes.
13) Can establish effective verbal and written communication in public relations and advertising processes.
14) Can develop professional relationships in multicultural and global communication contexts.
15) Can develop digital strategies in public relations and advertising using new media tools.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.	4
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.	4
3)	Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.	4
4)	Can develop public relations and advertising campaigns through target audience analysis.	4
5)	Can create innovative communication solutions using traditional and digital media tools.	3
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.	4
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.	4
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.	4
9)	Can follow new trends and technological developments in public relations and advertising.	4
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.	4
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.	4
12)	Can plan and implement crisis management, reputation management, and brand management processes.	4
13)	Can establish effective verbal and written communication in public relations and advertising processes.	4
14)	Can develop professional relationships in multicultural and global communication contexts.	4
15)	Can develop digital strategies in public relations and advertising using new media tools.	4

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Views
Brain Storming
Questions Answers
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam
Quiz

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Quizzes	2	% 20.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	3	42
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	14	3	42
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	0	0	0
Total Workload of Teaching & Learning Activities	-	-	84
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	1	2
Midterms	1	35	35
Semester Final Exam	1	32	32
Total Workload of Assesment & Evaluation Activities	-	-	69
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			153
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			6