SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
KRY6101	Career Planning	1	Fall	1	0	1	2

Course Type :	Compulsory
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	E-Learning
Name of Coordinator:	Doçent Dr. CAFER ŞAFAK EYEL
Dersin Öğretim Eleman(lar)ı:	Instructor ZEHRA KAYA
Dersin Kategorisi:	Competency Development (University Compulsary)

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	This course aims to evaluate the achievements and competency levels of our students' competence courses/learning activities within the scope of our University's Competency Development program, to introduce national and internationally recognized tools that will facilitate their future career planning through these achievements before graduation, and to present information on their use.
Course Content:	Within the scope of this course, increasing awareness on lifelong learning by reviewing the evaluation of the courses/learning activities students take within the scope of the competency program, and in this direction, introducing and using the national and internationally recognized current communication tools (Europass documents, related social media applications, etc.) includes activities.

Course Specific Rules

None

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Students learn what to consider when planning their careers.

2) Students are introduced to alternative tools that they can use in their career journeys.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Students learn and practice how to prepare a CV in international standards.

2) Students get to know EuroPass documents and gain the skills to use them in their career journeys.

3) Students recognize and gain the ability to use social media tools that they can benefit from in their career journeys.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) Students learn about overseas education and employment opportunities.

2) By benefiting from the experiences of the relevant sector officials, students gain ideas about topics such as interview techniques and recruitment processes, and they are provided to benefit from these ideas in their own career journeys.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Informing about the course, sharing the achievements of the courses taken within the scope of the University's Competence Program with the students in terms of competence development and conducting a survey in this direction. (Determining the development of 14 competencies with a survey.) Information about the Competency Certificate.	Interactive presentation with slide show
1)
2)	nformation about Europass documents (Diploma Supplement, Europass Mobility Documents, Certificate Supplement, Europass CV). (Presentation by MYK.)	Interactive presentation with slide show
3)	Why is the Diploma Supplement Necessary, What Information Does It Contain? What Advantages Does It Provide to Graduates? How to Buy? Does it enable the diploma to be recognized internationally, especially in Europe?
4)	What is the Europass Mobility Certificate? Purpose of Europass Mobility, How to apply? For what types of mobility can a Mobility document be issued? What is the Europass Certificate Supplement? How to get Europass Certificate Supplement?	Interactive presentation with slide show
5)	What is a Europass CV? How is it prepared? What are the advantages? What is a Letter of Intent and How is it Prepared?	Interactive presentation with slide show
6)	Europass CV and Letter of Intent Preparation Application	Interactive presentation with slide show
7)	Giving feedback to students' Europass CV' and Letters of Intent.	Interactive presentation with slide show
8)	Interview techniques	Interactive presentation with slide show
9)	Promotion and use of social media tools (Linkedin)	Interactive presentation with slide show
10)	Email writing and management	Interactive presentation with slide show
11)	Industry Relations and Networking	Interactive presentation with slide show
12)	Invitation of HR specialists about the recruitment process	Interactive presentation with slide show
13)	Invitation of HR specialists about the recruitment process	Interactive presentation with slide show
14)	Uploading the Europass CV to OIS, a Letter of Intent, an optional Language Exam and an online exam will be evaluated.	Interactive presentation with slide show

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:	Cumhurbaşkanlığı İletişim Ofisi'nin hazırlamış olduğu içerikler ve yetenek kapısı platformu.
References:

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)	1	2	3	5	6	4	7
Program Öğrenme Çıktıları (PÖÇ)
1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
2) Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3) Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4) Can develop public relations and advertising campaigns through target audience analysis.
5) Can create innovative communication solutions using traditional and digital media tools.
6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7) Can take responsibility in public relations and advertising projects both individually and in team settings.
8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9) Can follow new trends and technological developments in public relations and advertising.
10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11) Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12) Can plan and implement crisis management, reputation management, and brand management processes.
13) Can establish effective verbal and written communication in public relations and advertising processes.
14) Can develop professional relationships in multicultural and global communication contexts.
15) Can develop digital strategies in public relations and advertising using new media tools.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.	2
3)	Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4)	Can develop public relations and advertising campaigns through target audience analysis.
5)	Can create innovative communication solutions using traditional and digital media tools.	1
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.	4
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.	2
9)	Can follow new trends and technological developments in public relations and advertising.
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.	2
12)	Can plan and implement crisis management, reputation management, and brand management processes.
13)	Can establish effective verbal and written communication in public relations and advertising processes.
14)	Can develop professional relationships in multicultural and global communication contexts.
15)	Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Views
Homework
Questions Answers
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Homework Evaluation
Active Participation in Class

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Semester Final Exam	1	% 50.00
Active Participation in Class	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	1	14
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	0	0	0
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	2	17	34
Total Workload of Teaching & Learning Activities	-	-	48
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	2	4
Midterms	0	0	0
Semester Final Exam	0	0	0
Total Workload of Assesment & Evaluation Activities	-	-	4
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			52
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			2