SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
HIR6405	Corporate Social Responsibility and Sponsorship	2	Fall	3	0	3	6

Course Type :	Compulsory
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi SERAP BOZKURT
Dersin Öğretim Eleman(lar)ı:	Dr. Öğr. Üyesi SERAP BOZKURT
Dersin Kategorisi:	Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

The aim of this course is to determine the current problems and needs of the society; Our aim is to enable them to develop sponsorship and corporate social responsibility projects in areas such as education, health, environment, and arts to produce solutions.

Course Content:

In the content of the course, the contribution of sponsorship and corporate social responsibility projects to corporate reputation will be examined through case studies; The sponsorship and social responsibility conditions of the institutions will be evaluated. In addition, key concepts, principles and methods in sponsorship file preparation, corporate social responsibility and reputation management will be included in the course.

Course Specific Rules

none

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Explains the concepts, theoretical approaches, and historical development of corporate social responsibility and sponsorship.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Analyzes corporate social responsibility and sponsorship examples from different sectors with a critical perspective.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) Carries out tasks in the field of corporate social responsibility and sponsorship independently and takes active responsibility in group work.

2) Designs a corporate social responsibility or sponsorship project for a specific organization.

3) Presents corporate social responsibility and sponsorship projects effectively in written and oral forms.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	The Concept of Corporate Social Responsibility and Its Historical Development
2)	The Concept of Corporate Social Responsibility and Its Historical Development	lecture notes-ppt
3)	Corporate Social Responsibility Concept Areas	lecture notes-ppt
4)	Sponsorship Types	lecture notes-ppt
5)	Corporate Social Responsibility Strategies	lecture notes-ppt
6)	Sponsorship Strategies and Sponsorship file preparation	lecture notes-ppt
7)	Corporate Social Responsibility Project Example	lecture notes-ppt
8)	Midterm
9)	Examination of Sponsorship Practices	ppt
10)	Global Approach in Sponsorship and Corporate Social Responsibility	ppt
11)	Sponsorship and Corporate Social Responsibility Projects	ppt
12)	Sponsorship and Corporate Social Responsibility Projects	ppt
13)	Sponsorship and Corporate Social Responsibility Projects	ppt
14)	Sponsorship and Corporate Social Responsibility Projects	lecture notes-ppt
15)	Final Exams

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:	Öğretim Üyesi/ Elemanı ders notu
References:	Philip Kotler/ Kurumsal Sosyal Sorumluluk/ MediaCat Yayınları Seçil Deren Van Het Hofc ve Sibel Hoştut/ Kurumsal Sosyal Sorumluluk: Kavramlar, Uygulama ve Örnekler Sibel Yamak /Kurumsal Sosyal Sorumluluk Kavramının Gelişimi/ Beta Yayınları Ebru Özgen/Kurumsal Sosyal Sorumluluk Projeleri

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)	1	2	3	4	5
Program Öğrenme Çıktıları (PÖÇ)
1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
2) Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3) Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4) Can develop public relations and advertising campaigns through target audience analysis.
5) Can create innovative communication solutions using traditional and digital media tools.
6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7) Can take responsibility in public relations and advertising projects both individually and in team settings.
8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9) Can follow new trends and technological developments in public relations and advertising.
10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11) Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12) Can plan and implement crisis management, reputation management, and brand management processes.
13) Can establish effective verbal and written communication in public relations and advertising processes.
14) Can develop professional relationships in multicultural and global communication contexts.
15) Can develop digital strategies in public relations and advertising using new media tools.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.	2
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.	4
3)	Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.	1
4)	Can develop public relations and advertising campaigns through target audience analysis.
5)	Can create innovative communication solutions using traditional and digital media tools.	2
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.	5
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.	3
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9)	Can follow new trends and technological developments in public relations and advertising.
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.	2
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.	4
12)	Can plan and implement crisis management, reputation management, and brand management processes.	3
13)	Can establish effective verbal and written communication in public relations and advertising processes.
14)	Can develop professional relationships in multicultural and global communication contexts.
15)	Can develop digital strategies in public relations and advertising using new media tools.	1

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Homework
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Practice Exam

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Presentation	1	% 15.00
Midterms	1	% 35.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	3	42
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	14	4	56
Presentations / Seminar	1	3	3
Project	0	0	0
Homework Assignments	1	42	42
Total Workload of Teaching & Learning Activities	-	-	143
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	1	3	3
Midterms	1	3	3
Semester Final Exam	1	3	3
Total Workload of Assesment & Evaluation Activities	-	-	9
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			152
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			6