SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
HIR6108	Media Literacy	3	Spring	3	0	3	6

Course Type :	Compulsory
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi İREM AYAN DANACILAR
Dersin Öğretim Eleman(lar)ı:	Dr. Öğr. Üyesi İREM AYAN DANACILAR
Dersin Kategorisi:	Field Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	The Media Literacy course aims to enable students to critically, consciously, and analytically evaluate mass media. This course is designed to help students analyze media content, distinguish between accuracy and bias, develop sensitivity to misinformation and disinformation, gain awareness of digital safety, and become more conscious of ethical media use.
Course Content:	Course presentations (in PowerPoint or PDF format) Academic articles and media analyses Current news examples and media content Open-access internet resources and media monitoring tools Visual and audio media samples (documentaries, videos, podcasts)

Course Specific Rules

Eleştirel düşünme ve kaynak belirtme (telif hakkı ve alıntı bilinci) zorunludur.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Defines the basic concepts and theoretical approaches of media literacy.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Analyzes different media contents from a critical perspective and distinguishes their ideological, cultural, and commercial elements.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) Designs and implements individual or group projects on media content and evaluates their outcomes.

2) Interprets the social impacts of media tools with current examples.

3) Communicates opinions on media literacy through written and oral presentations and contributes to discussions.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Introduction to media literacy: Definitions, scope, and importance	Media Literacy lecture notes ppt presentations, internet research and academic studies.
2)	Historical development of media and its social functions	Media Literacy lecture notes ppt presentations, internet research and academic studies.
3)	Media theories and approaches (Spiral of Silence, Agenda Setting, Uses and Gratifications, etc.)	Media Literacy lecture notes ppt presentations, internet research and academic studies.
4)	Media and culture: Cultural indicators, representation, and identity	Media Literacy lecture notes ppt presentations, internet research and academic studies.
5)	Methods of analyzing media texts (content analysis, discourse analysis)	Media Literacy lecture notes ppt presentations, internet research and academic studies.
6)	Ideology, power, and hegemony in media	Media Literacy lecture notes ppt presentations, internet research and academic studies.
7)	News literacy and critical approach to misinformation/disinformation	Media Literacy lecture notes ppt presentations, internet research and academic studies.
8)	Midterm Exam	Media Literacy lecture notes ppt presentations, internet research and academic studies
9)	Ethical issues and responsibility in media	Media Literacy lecture notes ppt presentations, internet research and academic studies
10)	Advertising and propaganda,	Media Literacy lecture notes ppt presentations, internet research and academic studies.
11)	Media and perception management	Media Literacy lecture notes ppt presentations, internet research and academic studies.
12)	Practical studies on media literacy (sample content analysis, project presentations)	Media Literacy lecture notes ppt presentations, internet research and academic studies.
13)	Practical studies on media literacy (sample content analysis, project presentations)	Media Literacy lecture notes ppt presentations, internet research and academic studies.
14)	Final Week

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:

Hem teorik bilgiler hem de örnek analizler

References:

"Media Literacy" – W. James Potter "The Media and Modernity" – John B. Thompson "Understanding Media: The Extensions of Man" – Marshall McLuhan "Propaganda" – Edward Bernays (özellikle algı yönetimi konuları için) TÜBİTAK ULAKBİM ve DergiPark üzerinden erişilebilen medya çalışmaları YÖK Tez Merkezi'nde yer alan medya okuryazarlığı konulu yüksek lisans ve doktora tezleri Uluslararası veri tabanlarından (EBSCOhost, JSTOR, Google Scholar) medya okuryazarlığına dair makaleler

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)	1	2	3	4	5
Program Öğrenme Çıktıları (PÖÇ)
1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
2) Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3) Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4) Can develop public relations and advertising campaigns through target audience analysis.
5) Can create innovative communication solutions using traditional and digital media tools.
6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7) Can take responsibility in public relations and advertising projects both individually and in team settings.
8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9) Can follow new trends and technological developments in public relations and advertising.
10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11) Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12) Can plan and implement crisis management, reputation management, and brand management processes.
13) Can establish effective verbal and written communication in public relations and advertising processes.
14) Can develop professional relationships in multicultural and global communication contexts.
15) Can develop digital strategies in public relations and advertising using new media tools.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.	5
3)	Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.	5
4)	Can develop public relations and advertising campaigns through target audience analysis.	3
5)	Can create innovative communication solutions using traditional and digital media tools.	4
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9)	Can follow new trends and technological developments in public relations and advertising.
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.	1
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12)	Can plan and implement crisis management, reputation management, and brand management processes.	3
13)	Can establish effective verbal and written communication in public relations and advertising processes.
14)	Can develop professional relationships in multicultural and global communication contexts.	3
15)	Can develop digital strategies in public relations and advertising using new media tools.	4

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Reading
Homework
Brain Storming
Questions Answers
Individual and Group Work
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Quizzes	1	% 5.00
Presentation	1	% 10.00
Midterms	1	% 35.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	3	42
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	14	4	56
Presentations / Seminar	1	3	3
Project	0	0	0
Homework Assignments	1	35	35
Total Workload of Teaching & Learning Activities	-	-	136
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	1	3	3
Midterms	1	3	3
Semester Final Exam	1	3	3
Total Workload of Assesment & Evaluation Activities	-	-	9
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			145
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			6