SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
HIR6304	Media psychology	3	Spring	3	0	3	6

Course Type :	Compulsory
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi MÜNÜR İPEK
Dersin Öğretim Eleman(lar)ı:	Dr. Öğr. Üyesi MÜNÜR İPEK
Dersin Kategorisi:	Field Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

The aim of this course is to examine the relationships between media, the individual, and society from a psychological perspective, and to analyze the effects of media on perception, attitudes, identity, and the formation of public opinion within a theoretical framework. Within the scope of the course, it is aimed that students learn the fundamental concepts of media psychology, evaluate classical and contemporary media effects theories, and critically interpret the new psychosocial dynamics emerging in digital media environments.

Course Content:

In this course, the conceptual and theoretical foundations of media psychology are addressed, and the concept of media and its historical development are examined from a psychological perspective. Processes such as perception, persuasion, framing, and the formation of public opinion are evaluated within the framework of media effects theories (Lasswell, Agenda-Setting, Spiral of Silence). The role of media in the construction of norms and ideology, as well as approaches to mass psychology, are discussed; phenomena emerging in new media environments such as cancel culture, digital identity, and participation practices are analyzed. The course concludes with an introduction to the fundamental research methods used in media psychology.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Explains the fundamental concepts and theories of media psychology

2) Analyzes the psychological effects of media at both individual and societal levels.

3) Critically analyzes cancel culture, online shaming, and digital identity processes emerging in new media environments.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Evaluates processes of perception, persuasion, and framing through media examples.

2) Interprets the formation of public opinion and mechanisms of social pressure within a theoretical framework.

3) Discusses the role of media in the construction of norms and its ideological functions.

4) Evaluates the concept of “normality” constructed in mass media within the context of media psychology.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Introduction and conceptual framework: The concept of media psychology
2)	Concept of media and its historical development
3)	Fundamental concepts of psychology
4)	Social psychology
5)	Media and perception: persuasion, framing, visual perception, and the psychological structure of messages
6)	Democracy, legitimacy, and public opinion
7)	Harold Lasswell and media effects models
8)	Midterm
9)	Agenda-Setting Theory, Spiral of Silence, and social pressure
10)	Construction of normality: ideology, subject formation, and the role of media in constructing social norms
11)	Mass Psychology: The concept of the masses and modern digital masses in the context of Gustave Le Bon and José Ortega y Gasset
12)	New media, cancel culture, and online shaming
13)	Digital Labor and Fan Culture: Participation, identity, and the performative self
14)	Research methods in media psychology

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:

Althusser, L. (2019). İdeoloji ve Devletin İdeolojik Aygıtları. (A. Tümertekin çev). İstanbul: İthaki. Bowie, M. (1997). Lacan. (V. P. Şener çev.). Ankara: Dost. Jenkins, H. (2016). Cesur Yeni Medya – Teknolojiler ve Hayran Kültürü (N. Yeğengil çev.). İstabul: İletişim. Horkheimer, M. (1998). Akıl Tutulması. (O. Koçak çev.). İstanbul: Metis. Freud, S. (1999). Sanat ve Edebiyat. (E. Kapkın ve A. TekşenKapkın, çev.). İstanbul: Payel Yayınevi. Fromm, E. (1995). Özgürlükten Kaçış. (Ş. Yeğin çev.). İstanbul: Payel Yayınevi.

References:

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)	1	2	3	4	5	6	7
Program Öğrenme Çıktıları (PÖÇ)
1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
2) Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3) Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4) Can develop public relations and advertising campaigns through target audience analysis.
5) Can create innovative communication solutions using traditional and digital media tools.
6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7) Can take responsibility in public relations and advertising projects both individually and in team settings.
8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9) Can follow new trends and technological developments in public relations and advertising.
10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11) Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12) Can plan and implement crisis management, reputation management, and brand management processes.
13) Can establish effective verbal and written communication in public relations and advertising processes.
14) Can develop professional relationships in multicultural and global communication contexts.
15) Can develop digital strategies in public relations and advertising using new media tools.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.	2
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.	1
3)	Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.	5
4)	Can develop public relations and advertising campaigns through target audience analysis.	4
5)	Can create innovative communication solutions using traditional and digital media tools.	3
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.	4
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.	2
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.	2
9)	Can follow new trends and technological developments in public relations and advertising.	3
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.	4
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.	3
12)	Can plan and implement crisis management, reputation management, and brand management processes.	2
13)	Can establish effective verbal and written communication in public relations and advertising processes.	4
14)	Can develop professional relationships in multicultural and global communication contexts.	3
15)	Can develop digital strategies in public relations and advertising using new media tools.	3

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Homework
Brain Storming
Questions Answers
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam
Homework Evaluation
Active Participation in Class

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Homework Assignments	1	% 10.00
Midterms	1	% 35.00
Semester Final Exam	1	% 50.00
Active Participation in Class	1	% 5.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	3	42
Laboratory	0	0	0
Application	9	3	27
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	14	2	28
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	1	15	15
Total Workload of Teaching & Learning Activities	-	-	112
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	0	0	0
Midterms	1	15	15
Semester Final Exam	1	28	28
Total Workload of Assesment & Evaluation Activities	-	-	43
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			155
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			6