Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Knowing the definition of brand and corporate image, its theoretical and conceptual framework,
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Can make brand positioning and brand perception management.
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2) Can manage the processes of becoming a National, International and Global Brand.
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Create brand experiences suitable for the brand target audience.
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
To meet, to give information about the course, the course. |
ppt presantation
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| 2) |
Brand and brand experience with its conceptual dimensions, |
ppt presentation
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| 3) |
Global, International, Local and Glokal Brands |
ppt presantation
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| 4) |
Brand Positioning and Perception Maps |
ppt presantation
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| 5) |
Brand positioning and promotion strategies in global markets, |
ppt presantation
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| 6) |
Promotion Mix and Integrated Marketing Communication |
ppt presantation
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| 7) |
Experience Economy |
ppt presentation
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| 8) |
Midterm |
Lecture Notes
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| 9) |
Sensory Brand Experiences |
ppt presentation
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| 10) |
Emotional Brand Experiences |
ppt presentation
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| 11) |
Behavioral Brand Experiences |
ppt presentation
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| 12) |
Cognitive Brand Experiences |
ppt presantation
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| 13) |
Brand stories and word of mouth communication |
ppt presentation
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| 14) |
Brand loyalty and brand advocacy |
ppt presentation
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| 15) |
Brand advocacy behavior and dimensions developed as a result of brand communication |
ppt presentation
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| 16) |
Final Examination |
Course Notes
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Learn the theoretical, technological and practical knowledge about media and communication |
5 |
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1.1 Photographic design, film and video preparation processes, post production and communication processes, three-dimensional design in the field of theoretical knowledge. |
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1.2 Learns how to use technological equipment, camera, camera and digital programs at a basic level. |
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1.3 Knows the theoretical knowledge in the field of visual art, video, cinema, advertising and medi |
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1.4 Have the knowledge to monitor and evaluate the projects in the field of media and communication. |
5 |
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2) |
Develops the knowledge acquired in the field of media and communication through creative designs and processes. |
3 |
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2.1 Uses cameras and cameras. |
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2.2 Makes photo and video designs and editing. |
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2.3 Makes two and three dimensional visual designs in computer environment. |
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2.4 Have the ability to operate in the design and production stages of television broadcasts. |
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2.5 Have the ability to act in the design and production stages of commercial films. |
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2.6 Have the ability to work in all kinds of news media, writing news, visual design and production stages. |
3 |
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3) |
Applies the theoretical knowledge learned in business life for a half year. |
5 |
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3.1 Experience all processes in business life. |
5 |
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3.2 He/ she is actively involved in projects related to the field of education in a company operating in the field of media and communication |
4 |
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3.3 Compares with theoretical knowledge and applications. |
5 |
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3.4 Comprehends the knowledge and experience gained in the field of media and communication. |
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4) |
Gaining the competencies defined as the institutional outcomes of our university at the basic level in relation to the field, developing in line with the expectations of the business world and society. |
1 |
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4.1 Gain the ability to do basic level work and problem solving. |
1 |
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4.2 Be aware of ethical and social responsibility. |
1 |
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4.3 Takes responsibility as a team member in the works and transactions related to the area |
1 |
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4.4 Be aware of written, oral communication and interaction. . |
5 |
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4.5 Follows advanced technologies and developments related to digital transformation. |
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4.6 Gain consciousness of lifelong learning. |
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4.7 He/she is conscious of the universality of social rights, social justice and citizenship competence. |
1 |
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4.8 Evaluates the developments in the field with an entrepreneurial understanding.. |
5 |
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4.9 Gains the ability to communicate in a Foreign Language (English) defined at least A2 level of European Language Portfolio. (At B1 level for programs with English language). |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
2 |
28 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
14 |
1 |
14 |
| Presentations / Seminar |
1 |
6 |
6 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
1 |
10 |
10 |
| Total Workload of Teaching & Learning Activities |
- |
- |
58 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
2 |
5 |
10 |
| Midterms |
1 |
10 |
10 |
| Semester Final Exam |
1 |
15 |
15 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
35 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
93 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
4 |
ECTS Information Package / Course Catalogue