Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Can analyze social, economic and legal environments as the indicators of market conditions
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2) Has knowledge on the marketing information system required in marketing management processes
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3) Can plan the effective usage of company resources on such areas as product development, pricing, distribution and marketing communication
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4) Pazarlama yönetiminin gerek piyasa mekanizması gerekse toplum üzerindeki etkilerini anlar, sosyal sorumluluk ve etik anlayışını benimsemiştir
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Understands the historical evolution of the concepts of marketing and marketing management and their impact to the company
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Marketing Concept and Marketing Management Process |
Reading assignment, Preparatory study
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Project work, Homework assignment |
| 2) |
Assignment of projects |
Reading assignment, Preparatory study
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Project work, Homework assignment |
| 3) |
Company and Marketing Strategy, The Marketing Environment
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Reading assignment, Preparatory study
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Project work, Homework assignment |
| 4) |
Consumer Markets and Consumer Buyer Behavior
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Reading assignment, Preparatory study
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Project work, Homework assignment |
| 5) |
Business Markets and Business Buyer Behavior
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Reading assignment, Preparatory study
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Project work, Homework assignment |
| 6) |
Marketing Information System, Segmentation, Targeting, and Positioning
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Reading assignment, Preparatory study
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Project work, Homework assignment |
| 7) |
Submission of the first delivery of the project |
Reading assignment, Preparatory study
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Project work, Homework assignment |
| 8) |
Midterm
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Reading assignment, Preparatory study
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Project work, Homework assignment |
| 9) |
New Product Development and Product Life-Cycle Strategies, Product, Services, and Branding Strategy
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Reading assignment, Preparatory study
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Project work, Homework assignment |
| 10) |
Pricing Considerations and Pricing Strategies
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Reading assignment, Preparatory study
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Project work, Homework assignment |
| 11) |
Marketing Channels and Supply Chain Management, Integrated Marketing Communications Strategy
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Reading assignment, Preparatory study
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Project work, Homework assignment |
| 12) |
Submission of the first delivery of the project |
Reading assignment, Preparatory study
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Project work, Homework assignment |
| 13) |
Advertising, Sales Promotion, and Public Relations
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Reading assignment, Preparatory study
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Project work, Homework assignment |
| 14) |
Marketing Ethics and Social Responsibility
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Reading assignment, Preparatory study
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Project work, Homework assignment |
| 15) |
Submission of the final delivery of the project and presentation |
Reading assignment, Preparatory study
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Project work, Homework assignment |
(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Uses and applies theoretical and applied sciences in the field of basic science subjects for the solution of management engineering problems. |
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1.1 Has sufficient knowledge in mathematics, science and management engineering; use theoretical and applied knowledge in these fields together to solve Management Engineering problems |
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2) |
Analyzes Management Engineering applications, designs and develops models to meet specific requirements under realistic constraints and conditions. For this purpose, it selects and uses appropriate methods, tools and technologies. |
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2.1 Identifies, defines, formulates and solves complex Management Engineering problems; for this purpose selects and applies appropriate analytical and modeling methods |
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2.2 Designs a complex system, process, device or product to meet certain requirements under realistic constraints and conditions; applies modern design methods for this purpose |
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2.3 Selects and uses modern techniques and tools required for engineering applications; uses information technologies and at least one computer software (European Computer Driving License Advanced Level) effectively |
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2.4 Designs experiments, conducts experiments, collects data, analyzes and interprets the results for the investigation of engineering problems |
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2.5 Designs, develops, implements integrated systems for the production of concrete or abstract outputs containing people, materials, information, equipment and energy; controls and improves the operation of these systems |
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3) |
Owns the competencies required by the constantly developing field of management engineering and the global competitive environment. |
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3.1 Works effectively individually and in multi-disciplinary teams, takes responsibility |
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3.2 Accesses information and for this purpose searches for resources, uses databases and other information resources |
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3.3 Has awareness of the necessity of lifelong learning, follows developments in science and technology and renews itself continuously |
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3.4 Communicates effectively in Turkish, both orally and in writing, has at least one foreign language knowledge at the level of European Language Portfolio B1 |
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3.5 Manages projects, has conscious of workplace practices, employee health, environmental and work safety; aware of the legal consequences of engineering applications |
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3.6 Has awareness of the universal and social effects of engineering solutions and applications; has awareness of entrepreneurship and innovativeness and knowledgeable about contemporary issues |
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3.7 Has professional and ethical responsibility |
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3.8 Has consciousness of the concept of quality |
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3.9 Has entrepreneurship awareness to undertake the establishment process of a business |
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4) |
Applies the theoretical knowledge in business life during a semester. |
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4.1 Experiences all processes in business life. |
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4.2 Takes part in activities related to the field of education in a business operating in the field. |
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4.3 Questions the application with theoretical knowledge. |
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4.4 Compiles the knowledge and experience gained in the field. |
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5) |
S/he acquires the competencies that develop by the expectations of business world and the society defined as the institutional outcomes of our university on the advanced level in relation with his/her field. |
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5.1 Acquires the analyzing solving the problems and managing the conflicts. |
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5.2 Participates as a team member and takes responsibility in the environments that require the solving of the conflicts and acts as a leader when necessary. |
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5.3 Has awareness for ethical and social responsivity. |
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5.4 By supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, s/he transfers them to the groups within and outside his/her group in a systematical and effective way. |
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5.5 Evaluates the norms and standards present in the works in which s/he takes responsibility in a critical point of view. |
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5.6 Develops strategical, innovative and entrepreneurial ideas. |
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5.7 Acquires competence of managing the change. |
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5.8 Shows development personally and socially with and awareness for lifelong learning. |
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5.9 Follows advanced technologies and developments about digital transformation. |
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5.10 Has cultural awareness and s/he transfers this to the groups within and outside his/her field. |
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5.11 Has awareness about citizenship competency. |
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5.12 Acquires communication in a Foreign Language (English) competence defined on the level of at least B1 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B2/B2+). |
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ECTS Information Package / Course Catalogue