Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
|
|
|
|
| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
|
1) Knows all the concepts related to sales, marketing, brand promotion and communication and integrated marketing communication processes
|
| Skills
(Describe as Cognitive and/or Practical Skills.)
|
1) Plans and implements integrated marketing communication activities.
|
| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
|
1) She/he is aware of the importance and responsibilities of integrated marketing in her business.
|
2) In this case, we will be able to use the tools in the city, but we will also be able to mark the market in the same way as the adapters will use it.
|
3) It is possible to provide information on the application of the equipment and to the manufacturer / hedef kitle in the market and to the use of other products.
|
4)
It is possible to provide the company with the right to make a letter of formal notice and to make the goods available to the public.
|
| Week |
Subject |
Materials Sharing * |
|
Related Preparation |
Further Study |
| 1) |
Integrated Marketing Communication Development. |
Lecture notes
|
|
| 2) |
Functions of integrated marketing communication. |
Lecture notes
|
|
| 3) |
Integrated marketing communication and Advertising |
Lecture notes
|
|
| 4) |
Integrated Marketing Communication and Public Relations |
Lecture notes
|
|
| 5) |
Integrated Marketing Communication and Personal Selling |
Lecture Notes
|
|
| 6) |
Integrated Marketing Communication and Sales Promotions |
Lecture notes
|
|
| 7) |
Brand positioning and integrated marketing communication |
Lecture notes
|
|
| 8) |
Midterm |
|
|
| 9) |
Integrated Marketing Communication in Social Media |
Lecture Notes
|
|
| 10) |
Integrated Marketing Communication and Postmodern Marketing |
Lecture Notes
|
|
| 11) |
Integrated Marketing Communication and Planning Model |
Lecture notes
|
|
| 12) |
Product, Price and Place |
Lecture notes
|
|
| 13) |
Social responsibility and sponsorship in integrated marketing communication |
Lecture notes
|
|
| 14) |
Applied Approaches in Integrated Marketing Communication |
Lecture notes
|
|
| 15) |
Final exam |
|
|
| Course Notes / Textbooks: |
Bütünleşik pazarlama iletişimi ders sunumları, internet araştırma ve görselleri, akademik çalışmalar.
|
| References: |
Prof.Dr. Filiz Balta Peltekoğlu, Halkla İlişkiler Nedir, Beta yayınları, İstanbul, 2012
Kenneth E. Clow, Bütünleşik Reklam Tutundurma ve Pazarlama İletişimi – Integrated Advertising, Promotion, and Marketing Communications, Nobel Akademik Yayıncılık,
Prof.Dr.Yavuz Odabaşı, Yrd.Doç.Dr.Mine OymanPazarlama İletişimi Yönetimi, Mediacat Yayıncılık, İstanbul, 2011
Metehan Tolon, Asude Yasemin Zengin,Bütünleşik Pazarlama İletişimi Yönetimi,Detay Yayıncılık, 2016
İzzet Bozkurt, BÜTÜNLEŞİK PAZARLAMA İLETİŞİMİ, Mediacat Yayınları, İstanbul
|
| |
Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
| 1) |
To be equipped to apply the knowledge acquired in the basic sub-fields of the business, including management-organization, accounting-finance, marketing and human resources. |
|
| 2) |
To be able to have knowledge in complementary/supportive fields of business science such as mathematics, statistics, behavioral sciences, law, and information technologies. |
|
| 3) |
To be able to effectively plan and use economic, technological and information resources and tools in businesses by using appropriate theories and methods. |
|
| 4) |
Ability to develop solution proposals for regional and global issues/problems based on scientific research. |
|
| 5) |
Ability to apply theoretical knowledge learned by being in business life for one semester. |
|
| 6) |
Ability to transfer what one has learned to groups within and outside one's field in a systematic and impressive manner, using written, verbal and visual communication tools, by supporting it with quantitative and qualitative data. |
|
| 7) |
Ability to critically evaluate existing norms and standards in studies for which he/she is responsible. |
|
| 8) |
Ability to analyze problems, take on tasks and responsibilities as a team member in environments that require solution, provide leadership when necessary, and gain competence in managing conflicts and change. |
|
| 9) |
To be able to have ethical values and social responsibility awareness in business practices. |
|
| 10) |
Ability to interpret changing trends in the world in the field and to put innovation and innovative working principles into practice. |
|
| 11) |
To be able to gain communication competence in a Foreign Language (English) defined at least at B1 level in the European Language Portfolio (B2/B2+ level for programs where the language of instruction is English). |
|
| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
3 |
42 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
0 |
0 |
0 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
1 |
15 |
15 |
| Total Workload of Teaching & Learning Activities |
- |
- |
57 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
1 |
20 |
20 |
| Midterms |
1 |
15 |
15 |
| Semester Final Exam |
1 |
25 |
25 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
60 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
117 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
5 |
ECTS Information Package / Course Catalogue
