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    PUBLIC RELATIONS AND PUBLICITY ASSOCIATE`S (SHORT CYCLE) DEGREE PROGRAMME

    Qualification Awarded
    Length of Programme (Year)
    Total Number of ECTS Credits
    Type of Education
    		 Level of Qualification & Field of Study


    Associate (Short Cycle) Degree

    2

    120

    Full Time
    • TQF Qualification Type: Associate Degree
    • TQF, TQF-HE, EQF-LLL, ISCED (2011): Level 5
    • QF-EHEA: Short Cycle
    • Yönelim: Vocational
    • Sınıflandırma (ISCED 2013): Temel Öğrenme Alanı:
    • Kategori: Ana Yeterlilik

    PROGRAM STRUCTURE

    1. Semester
    Course Code Course Name Language Theoretical Practical Local Credits ECTS Credits Course Category
    BİY101 Information Technologies Turkish 1 1 2 3 Competency Development (Compulsary National)
    HIM103 Introduction to Public Relations Turkish 2 1 3 4 Programme Specific
    HIM105 Advertising Turkish 2 1 3 3 Programme Specific
    HIY101 Communication Turkish 2 0 2 3 Competency Development (Compulsary National)
    İST103 Business Management Turkish 2 0 2 4 Field Specific
    İST107 Marketing Management Turkish 2 0 2 4 Field Specific
    ORY101 English I Turkish 3 1 4 4 Competency Development (Compulsary National)
    ORY103 Principles of Atatürk and History of Revolution I (Formation of Modern Turkey) Turkish 2 0 2 2 Competency Development (Compulsary National)
    ORY105 Turkish Language I Turkish 2 0 2 3 Competency Development (Compulsary National)
    Number of Credits 22 30
    2. Semester
    Course Code Course Name Language Theoretical Practical Local Credits ECTS Credits Course Category
    HIM104 Public Relations Management Turkish 3 0 3 3 Programme Specific
    HIM108 Design Cultures Turkish 1 1 2 3 Programme Specific
    HIT102 Behavioral Science Turkish 2 0 2 4 Field Specific
    HIT106 World Cultures Turkish 2 0 2 4 Field Specific
    İSY207 Integrated Management Systems Turkish 2 0 2 3 Competency Development (Compulsary National)
    LOT101 Logistics Management Turkish 2 0 2 4 Field Specific
    ORY102 English II Turkish 3 1 4 4 Competency Development (Compulsary National)
    ORY104 Principles of Atatürk and History of Revolution II (Turkey in 21st Century) Turkish 2 0 2 2 Competency Development (Compulsary National)
    ORY106 Turkish Language II Turkish 2 0 2 3 Competency Development (Compulsary National)
    Number of Credits 21 30
    3. Semester
    Course Code Course Name Language Theoretical Practical Local Credits ECTS Credits Course Category
    HIM201 Effective Speaking and Diction Turkish 2 0 2 3 Programme Specific
    HIM203 New Media Technologies in Communication Turkish 2 1 3 3 Programme Specific
    HIM205 Photography and Visual Conception Turkish 2 0 2 3 Programme Specific
    HIM207 Design Culture Applications Turkish 1 1 2 3 Programme Specific
    İSY201 Entrepreneurship Turkish 2 0 2 4 Competency Development (Compulsary National)
    ORM205 Media Planning Turkish 2 0 2 3 Programme Specific
    ORM207 Research Methods and Techniques Turkish 1 1 2 3 Programme Specific
    ORS203 Practising at Workplace-I Turkish 0 0 0 5 Workplacement Training
    ORY201 Business English I Turkish 2 0 2 3 Competency Development (Compulsary National)
    Number of Credits 17 30
    4. Semester
    Course Code Course Name Language Theoretical Practical Local Credits ECTS Credits Course Category
    HIM202 Digital Reputation Management Turkish 2 0 2 4 Programme Specific
    HIM204 New Media and Advertising Turkish 1 1 2 3 Programme Specific
    HIM206 Event Management Turkish 2 0 2 3 Programme Specific
    HIM208 Brand and Corporate Identity Design Turkish 1 1 2 3 Programme Specific
    HIM214 Public Relations Campaigns and Applications Turkish 2 1 3 3 Programme Specific
    HIM218 Advertising Campaigns and Measuring Turkish 2 1 3 3 Programme Specific
    HIY208 Social Responsibility Project Turkish 2 0 2 3 Competency Development (Compulsary National)
    ORS204 Practising at Workplace-II Turkish 0 0 0 5 Workplacement Training
    ORY202 Business English II Turkish 2 0 2 3 Competency Development (Compulsary National)
    Number of Credits 18 30
    Total Local & ECTS Credits of the Programme 78 120
    Core Courses Common to the Field of Study
    Courses Specific to Programme & Specilisation
    Courses for Competency Development
    Workplacement Training
     % 16.67  % 41.67  % 33.33  % 8.33