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    PUBLIC RELATIONS AND PUBLICITY ASSOCIATE`S (SHORT CYCLE) DEGREE PROGRAMME

    Qualification Awarded
    Length of Programme (Year)
    Total Number of ECTS Credits
    Type of Education
    		 Level of Qualification & Field of Study


    Associate (Short Cycle) Degree

    2

    120

    Full Time
    • TQF Qualification Type: Associate Degree
    • TQF, TQF-HE, EQF-LLL, ISCED (2011): Level 5
    • QF-EHEA: Short Cycle
    • Yönelim: Vocational
    • Sınıflandırma (ISCED 2013): Temel Öğrenme Alanı:
    • Kategori: Ana Yeterlilik

    PROGRAMME LEARNING OUTCOMES (PLOs)

    Programme Learning Outcomes (PLOs) are those describing the knowledge, skills and competencies that students are expected to attain and/or achieve upon successful completion of the programme. In this context, Programme Learning Outcomes defined for this programme are as follows:

    (Please click on the buttons below to reach the PLOs as “Conjoined” or as “Classified” under the “Knowledge”, “Skills” and “Competencies”.)

    (Program Learning Outcomes are given below according to the classification (knowledge, skills and competencies) used for the Turkish Higher Education Qualifications Framework (TYYÇ) level descriptors.)
    Knowledge (Described as Theoritical and/or Factual Knowledge.)
    1) To have detailed information about the research processes and apply it on projects.
    2) To use theoretical and applied information on public relations, advertising, communication sciences and other social sciences collectively and incordinate.
    3) To be capable of planning advertising and public relations campaigns, brand management and develop marketing strategies.
    4) To have academic and theoretic information about public relations, advertising, marketing and other social sciences; be well informed about literature, cultural history, art, sociology and psychology.
    Skills (Describe as Cognitive and/or Practical Skills.)
    5) Planning, applying and measuring public relations and advertisng campaigns.
    6) To develop, to conduct an organization and to coordinate the organization team.
    7) To use the existing sources and create alternative sources to develop an event and to make for sponsorship.
    Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
    8) As a team member takes responsabilty and get along with duties.
    9) Enforces employees' personal and professional facilities, who is working under his responbility,
    10) Independently performs a basic public relations project.
    11) Follows the developments and literature on public relations area.
    12) Takes risk and responsability using the innovative applicaitons and technologies on public relations area.
    13) Individually or as a team member shows enterprising competence.
    14) evaluates the information and skills on public relations area with a critical approach.
    15) Determines his profesional and personal learning needs and continuosly develops his self using life time learning options.
    16) Guides the people under his responsibility to identify their learning needs and professional development.
    17) Transfers the basic information on public relations area by verbal and written communication.
    18) Transfers the outcomes of his public relations projects, his thoughts and solution proposals to both specialists and non specialists by using verbal and visual communication tools.
    19) Uses his native language minimum C1 general level European Language Portfolio.
    20) Communicates with professional colleagues using a foreign language (English) minimum A2 general level European Language Portfolio
    21) Uses informatics and communication technologies together with computer software necessary for the field with at least European Computer Usage License Basic (Advanced) Level.
    22) Organizes and implements projects and activities for his/her social environment with a sense of social responsibility.
    23) Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to public relations.
    24) Has sufficient consciousness about the global social rights, social justice and cultural values; respect to the cultural diversity
    25) Executes the health & safety, environmental protection, quality and ongoing process improvement procedures, which are required in the field of public relations.
    (Program Learning Outcomes are listed below.)
    1) To have detailed information about the research processes and apply it on projects.
    2) To use theoretical and applied information on public relations, advertising, communication sciences and other social sciences collectively and incordinate.
    3) To be capable of planning advertising and public relations campaigns, brand management and develop marketing strategies.
    4) To have academic and theoretic information about public relations, advertising, marketing and other social sciences; be well informed about literature, cultural history, art, sociology and psychology.
    5) Planning, applying and measuring public relations and advertisng campaigns.
    6) To develop, to conduct an organization and to coordinate the organization team.
    7) To use the existing sources and create alternative sources to develop an event and to make for sponsorship.
    8) As a team member takes responsabilty and get along with duties.
    9) Enforces employees' personal and professional facilities, who is working under his responbility,
    10) Independently performs a basic public relations project.
    11) Follows the developments and literature on public relations area.
    12) Takes risk and responsability using the innovative applicaitons and technologies on public relations area.
    13) Individually or as a team member shows enterprising competence.
    14) evaluates the information and skills on public relations area with a critical approach.
    15) Determines his profesional and personal learning needs and continuosly develops his self using life time learning options.
    16) Guides the people under his responsibility to identify their learning needs and professional development.
    17) Transfers the basic information on public relations area by verbal and written communication.
    18) Transfers the outcomes of his public relations projects, his thoughts and solution proposals to both specialists and non specialists by using verbal and visual communication tools.
    19) Uses his native language minimum C1 general level European Language Portfolio.
    20) Communicates with professional colleagues using a foreign language (English) minimum A2 general level European Language Portfolio
    21) Uses informatics and communication technologies together with computer software necessary for the field with at least European Computer Usage License Basic (Advanced) Level.
    22) Organizes and implements projects and activities for his/her social environment with a sense of social responsibility.
    23) Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to public relations.
    24) Has sufficient consciousness about the global social rights, social justice and cultural values; respect to the cultural diversity
    25) Executes the health & safety, environmental protection, quality and ongoing process improvement procedures, which are required in the field of public relations.